Apple announces special event for September 9th: ‘Wish we could say more’

Apple has just sent out press invites for its latest event, via The Loop, where the company is expected to announce the iPhone 6. The event is scheduled for 10 AM Pacific Time on September 9th. Atypically, Apple is holding the event at a new venue, the Flint Center for the Performing Arts in Cupertino. This is the same venue that Apple introduced the original Mac, over 30 years ago. Apple has constructed a ‘three-story structure’ at the site, which may be used as the hands-on area after the presentation is over. Usually, Apple’s demo areas are only the size of a large room and do not span multiple floors.

Yesterday, Recode reported that Apple will also show off its new wrist wearable device (‘iWatch’) at the September 9th event. Unsurprisingly, the invite does not reveal specifics about what Apple will announce, bearing a rather bland image of the Apple logo coupled with the slogan ‘Wish we could say more’. Feel free to speculate what you think will be announced in the comments. A full screenshot of the email is after the break. Read more

Interview with photographer Lucas Gilman, one of the only pros already using Apple’s next-gen Mac Pro

Lucas Gilman Mac Pro SM

During Apple’s next-generation Mac Pro portion of its iPad event earlier today, the company took some time to present first impressions from a few professionals that have been using the machine. While the public won’t officially get its hands on it until December, Apple noted that three professionals had been testing the new Mac Pro. One of those pros was award-winning extreme sports photographer Lucas Gilman pictured above next to his Mac Pro setup with a 4K Sharp display. We thought it would be interesting to have a chat with one of the only people in the world currently using the new Mac Pro, so we’ve reached out to Gilman to get his first impressions and learn more about his experience with Apple’s completely redesigned professional Mac line.

Head below for the full interview. Read more

Apple to hold London satellite stream of Oct. 22 event, private stream for employees

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Earlier today, Apple announced that it will be holding its fall event on October 22nd. The event will take place at the Yerba Buena Center for the Arts in San Francisco, California. However, like in some past years, Apple will hold a simultaneous event to cater to media not located in the United States.

For its September 10 iPhone event, Apple held simultaneous satellite streams in Berlin, Tokyo, and Beijing. For the upcoming event, the stream will be held in London, according to members of international media invited to the stream. The London-based event will begin at 6PM local time and it will be held at the Kings Place Hall. This hall fits a few hundred people.

It is likely that the London stream will also offer an opportunity for local journalists to try out the new devices. We’re expecting an iPad mini with Retina display, redesigned full-sized iPad, new Macs, and talk of OS X Mavericks, so there will be plenty in store for the demo area…

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Rumeur: Apple’s next event to be held on October 15th?

From Getty Images

Via Getty Images

According to France-based MacGeneration, which has offered both accurate and inaccurate information in the past, Apple’s next media event will be held on Tuesday, October 15th. Apple is expected to debut a series of new products by the end of this year, including multiple new iPad models, several new Macs, OS X Mavericks, and perhaps an update to Apple TV hardware.

Today’s report also claims that iMac stock is constrained, something we reported earlier this month. An October event following a September event would not be unprecedented. Last year, Apple debuted the iPhone 5 and new iPods in September, and then it launched new Macs, a new full-sized iPad, and the first-generation iPad mini in late October.

We’re expecting OS X Mavericks to hit the App Store toward the end of October. Besides the iMac, the MacBook Pro and Mac mini are both due for Intel Haswell-infused refreshes. We’re also expecting Apple to introduce at least two new iPads, including a redesigned full-sized model and an iPad mini with a Retina display.

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Supposed iPhone 5S User Guide brands fingerprint sensor as ‘Touch ID’

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According to Nowhereelse.fr,  this is a photo of the iPhone 5S user guide. The pamphlet shows an iPhone with a gray ring around the round home button, which matches previous descriptions of the iPhone 5S’ fingerprint sensor. The guide refers to this button as a “Home Button/Touch ID sensor”. This suggests that Apple will brand the 5S’ fingerprint sensor clearly as a means of identification.

This corroborates with 9to5Mac’s reporting. We have said on multiple occasions that the fingerprint sensor will likely only be used as a means of unlock. In our roundup, we describe how the system will work:

To unlock the iPhone with the fingerprint reader, an iPhone 5S user simply clicks and holds their finger/thumb down on the sensor for a few seconds. It is unlikely that the sensor login and passcode could be used in tandem. There will be a preference in the iPhone’s Settings app to disable the sensor.

This description of the process pairs nicely with the branding ‘Touch ID’, as it literally describes what happens; unlocking will be activated by a touch-and-hold of your finger on the Home Button.

It should also be noted that this guide matches the leaked user guides for the iPhone 5C, with the same color-matched wallpaper design.

Apple will formally announce the iPhone 5S and iPhone 5C at its September event, scheduled for 10 AM PST. Banners at Apple’s Town Hall, the venue for the announcements, went up yesterday.

Apple announces its September 10 iPhone event in Cupertino: ‘This should brighten everyone’s day’

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Apple has just sent out invites for their September 10th event, scheduled for 10 AM PST, via The Loop. Apple is hosting the event on campus in Cupertino.

The invite reaffirms expectations that Apple will launch two new models of iPhone for the first time, dubbed the iPhone 5S and the iPhone 5C. As indicated by the numerous case leaks over the last few months, the iPhone 5C is expected to be available in a variety of colors. The invite seems to back this up, showing many different colored dots and uses the strapline “This should brighten everyone’s day”, which further hints at the possibility of different colors.

For the 5S, the design will be similar to the current iPhone 5, with improved internals (such as a faster, more efficient A7 processor), a possible fingerprint sensor and be offered in a gold variant, alongside the usual black and white color choices.

Apple will announce the official launch dates for these new devices at the event. Apple’s behaviour in the previous years would suggest that the new iPhones will be available to buy on the 20th September, two weeks after their announcement. On Friday, we reported that Verizon is blocking employee vacations between the 18th and the 22nd of September, a very good indicator that new iPhones will be released in this timeframe.

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As Apple’s built in camera gets filters, Instagram planning to move into Vine territory with Video?

Instagram_logoJust as Apple introduced iOS 7 equipped with Instagram-like filters built-in to the redesigned camera app (although not for video), word has it Instagram is looking to move into Vine’s territory by adding video features in an upcoming update.  According to a report from TechCrunch, Facebook’s event later this week won’t focus so much on that rumored news reader, but more so on integration of a Vine-like short video feature for Instagram: Read more