event ▪ August 27

AAPL: 112.92

3.23
Stock Chart

apple

Apple has just sent out official invitations to media outlets (via CNBC) for its next special event on September 9th. The tagline this year reads “Hey Siri, give us a hint.” The event will take place at 10 am PT at Bill Graham auditorium in San Francisco, California, which was rumored to be the venue ahead of the invites. Apple’s September event is set to include the next generation iPhone 6S and iPhone 6S Plus as well as the long awaited Apple TV hardware update.

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event ▪ August 15

AAPL: 115.96

0.81
Stock Chart

It appears plans for future Apple wireless accessories have (again) been spoiled by the FCC. According to a pair of filings that hit the organization’s website yesterday, Apple is preparing to soon debut new versions of its Bluetooth Magic Mouse and Wireless Keyboard. According to images indicating the FCC label location on the accessories, the new mouse will be called the “Magic Mouse 2.” As for the new wireless keyboard, there are no indications of a name change as of yet.

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event ▪ August 10

AAPL: 115.52

0.39
Stock Chart

While Force Touch on the Apple Watch allowed Apple to add an additional layer of buttons to a small display, the iPhone 6S and iPhone 6S Plus screens don’t lack for either real estate or buttons. So why would Force Touch be desirable on larger displays? Following up on our May report that Force Touch is coming to Apple’s next iPhones, sources who have used the iPhone 6S have provided new details on how Force Touch works and feels under iOS.

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event ▪ June 8

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Mashable has conducted an interesting interview with Tim Cook on the eve of WWDC, one of Apple’s largest events of the year. Although WWDC is known for its product announcements, Apple will announce the next versions of iOS and OS X as well as a streaming music service, the interview revolved around Apple’s efforts on company employee diversity.

Asked about the lack of women at keynotes, Cook says “you’ll see a change tomorrow”. This suggests that women will indeed feature more prominently at Apple’s presentation. In the last ten years, the number of women at Apple’s events comes in at the low single digits, most recently Christy Turlington Burns. Apple’s developer sessions have better gender diversity in their speakers but these are viewable only by registered developers, not the general public.

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event ▪ June 1

A week ahead of the Monday, June 8th Worldwide Developers Conference kickoff keynote, Apple has announced that it will be live streaming the event, which starts at 10 AM Pacific/ 1 PM Eastern Time. The company has updated its Apple Events application on the Apple TV to feature next week’s streaming video. Apple is yet to update its website, but the company will likely stream the keynote on its website for both Macs and iOS Devices running the Safari Web browser. While Apple will be live streaming the event, we’ll have live news and analysis over the course of the week-long conference, and especially before, during, and after the keynote presentation. At the conference, we expect Apple to introduce iOS 9, OS X 10.11, Apple Music, and new Apple TV hardware.

Update: Apple has posted the stream availability to its website.

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event ▪ April 17

Apple’s PR tour for the Apple Watch doesn’t appear to be slowing down with Apple’s design chief Jony Ive showing off the device and revealing an exclusive collection of never before seen Sport band colors tonight in Milan. Apple this morning kicked off a showcase of the device at Milan’s Salone Del Mobile Design Fair in Itlay, which was attended by Apple executives including marketing head Phil Schiller and designer Marc Newson.

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