iTunes November 4

AAPL: 122.00

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iTunes October 27

AAPL: 114.55

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Although carriers have created workarounds in the past, Apple has been slow to support carrier billing for iTunes and App Store purchases so far. That appears to be changing, in Germany at least, as TechCrunch reports Telefonica-owned carrier O2 is officially supported as a payment option within iTunes. O2 customers are said to be able to provide a phone number rather than a credit card to allow billing to be handled through O2 rather than directly with a credit or debit card or other options.

iTunes and App Store payments are then handled through the carrier with the phone bill monthly rather than immediately. This allows subscription services like Apple Music and Netflix to also be handled through carrier billing. expand full story

iTunes October 23

AAPL: 119.08

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iTunes October 22

AAPL: 115.50

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iTunes October 20

AAPL: 113.77

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The big question mark over Apple Music has been how many customers would choose to try it out, and – crucially – how many of them would be willing to pay for the service once the free trial ended. Tim Cook answered both questions yesterday, revealing that the service currently has 15M subscribers, of whom 6.5M are paying customers.

There are still plenty of unknowns, of course. We don’t know the exact split between individual and family subscriptions (though family subs were around 18% back in August), and we don’t know how subscribers map out across the countries – both of which we’d need to know to accurately calculate how much Apple is earning from the service.

But if we do a back-of-an-envelope guesstimate and say that the split between solo and family accounts is around 80/20 and that the costlier countries like those in Europe cancel out the cheaper ones like India, then an average monthly subscription of $11 times 6.5M customers gives us $72M a month. Multiply that by 12 months, and we can get $858M Apple Music revenue per year. Given that this is all very rough and ready, let’s call it a billion dollars a year in round numbers …  expand full story

iTunes October 13

AAPL: 111.79

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