Apple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.
iTunes ▪ August 24
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Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.
iTunes ▪ August 13
Apple has released an update to iTunes to accompany today’s iOS 8.4.1 release. Like the iOS update, the new version of iTunes introduces bug fixes related to Apple Music and the Beats 1 streaming radio service.
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Earlier this week, Dr. Dre announced that his first new album in 15 years while hosting his show on Apple Music’s Beats 1 station. While the album has been available for preorder since then, it will be available to stream for free on Apple Music later tonight at 6PM PT. The album, entitled Compton: A Soundtrack, is entirely exclusive to Apple and is being described by Dre as his “grand finale.”