iTunes ▪ August 24

AAPL: 103.12

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Apple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.

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iTunes ▪ August 18

AAPL: 116.50

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iTunes ▪ August 17

AAPL: 117.16

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iTunes ▪ August 16

AAPL: 115.96

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Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.

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iTunes ▪ August 13

AAPL: 115.15

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iTunes ▪ August 6

AAPL: 115.13

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Update: The stream is now live, an hour early.

Earlier this week, Dr. Dre announced that his first new album in 15 years while hosting his show on Apple Music’s Beats 1 station. While the album has been available for preorder since then, it will be available to stream for free on Apple Music later tonight at 6PM PT. The album, entitled Compton: A Soundtrack, is entirely exclusive to Apple and is being described by Dre as his “grand finale.”

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