Visa Europe has announced that its European contactless payment terminals will support the tokenization service used by Apple Pay by mid-April. This would allow Apple to introduce Apple Pay to Europe anytime from this point on. MasterCard has advised us that it already supports tokenisation globally.
Tokenisation technology will be at the heart of new mobile payment solutions and has been hailed as one of the best data protection and fraud prevention methods available. The new service will be available for financial institutions [in Europe] from mid-April 2015.
Although Europe has had contactless payment cards for several years, these currently transmit the actual card details to the terminal. Apple Pay, in contrast, transmits single-use codes which card companies can map back to the actual card, a functionality currently only available on the Visa network in the USA. As of mid-April, that functionality will be available in Europe too … Read more