Paris November 15

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Apple has acknowledged the recent terrorism attacks in Paris with a commemorative ribbon on the Apple France homepage, The black ribbon is a sign of remembrance and mourning; Google has also added the symbol to its homepage in response to the attacks.

In addition, Apple has been contacting affected employees in French Apple retail stores to check they are safe.

Paris May 26

While Apple plans to debut its own mass transit directions service for Maps in iOS 9 as soon as June, the rollout will not be as ambitious as some users may have hoped. In its first iteration, Apple’s Transit service will only support approximately a half-dozen cities across the United States, Canada, and Europe, in addition to China, according to sources…

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Paris April 9


Paris March 27


We reported last month that Apple was creating Apple Watch displays inside department stores in London and Paris, adding earlier this month that Tokyo was joining the party. All three stores-within-a-store are now official, with entries on Apple’s website. As we previously noted, the locations are Selfridges in LondonGaleries Lafayette in Paris and Isetan Shinjuku in Tokyo.

All three are opening on April 10th, the same day Apple Watchs are available for preview and pre-orders in Apple’s own retail stores, and are being given a high-profile presence in each department store …  expand full story

Paris March 13

Paris March 1

Over the past week, we’ve heard rumors that Apple planned “pop up” stores for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges (pictured above). Now the Austin Statesman notes that Apple has participated in SXSW in a number of ways over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).

inside-apple-pop-up-austinApple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.

SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.

A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.

Apple also plans another showcase of the Apple watch outside of the Yerba Buena Center where it will hold its Spring Forward event on March 9th.


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