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Mark Gurman

@markgurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Connect with Mark Gurman

Upcoming Bluetooth Apple-branded Beats Solo2 headphones revealed by FCC

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Apple and its Beats by Dre group seem to be close to announcing a new pair of headphones: a Bluetooth version of their popular Solo2 headphones. Earlier this year, Beats launched the Solo2 wired earphones as a cheaper alternative to the Studio cans. Today, a wireless version has been revealed thanks to the Federal Communication Commission’s (FCC) testing department.

As can be seen in the image above from today’s FCC filing, the design of the wireless model is akin to the wired model. The only difference appears to be the Bluetooth connectivity. The documents specify that Bluetooth 4.0 Low-Energy technology is utilized.

Interestingly, these documents indicate that these headphones are Apple-branded:


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Amazon announces Echo, a dedicated, Siri-like speaker system for quick information

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https://www.youtube.com/watch?v=KkOCeAtKHIc

Amazon today announced a new hardware product called Echo. It’s essentially a speaker unit dedicated to being a voice-control system. It kind of sounds like Siri but in a speaker for a single room instead of in your iPhone, iPad, or Apple Watch.

You can set alarms, control music, ask about the weather, search the web, ask questions, and access local news. It streams content via Bluetooth and WiFi, and connects to the Fire Phone (if you have one, lol), iOS via the browser, Android, and desktop computers via the web. Instead of “Hey Siri,” you say “Alexa” to start speaking the device. You’ll need a Fire OS/Android device to take full advantage, but music should work fine via iOS.

The whole concept is very futuristic, and it’s unclear how beneficial this will be to people with voice-controlled phones. But, hey, this comes from the developers of a faux-3D phone and delivery drones, so this is not completely out of left field. The Echo is $99 for Amazon Prime users, $199 for everyone else, and (for some reason) you need an invitation to receive the honor to buy one of these untested things.


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Textplus moves on to Nextplus, adds improved WiFi calling/texting, GIFs, and more

Popular texting and calling app Textplus, which is a more affordable alternative to a standard carrier plan, branched off to a new app called Nextplus today. The new app still has the same texting and calling core (coming soon), but is it now optimized for WiFi networks. The developers tell us that many people want to use unlocked older iPhones (without carrier plans) to text and make phone calls, so Nextplus is a solid alternative to signing up for a normal plan from a carrier.

The new app has also (finally) been modernized with GIF images and stickers support. The iPhone and iPad app is free to download and calling/texting between Nextplus/Textplus users is free. If you want to call a landline or a non-Nextplus user, Nextplus offers some competitive rates per minute, with calls to the U.S., U.K., Mexico, Canada, and Australia costing 2 cents per minute.

If you’re an iOS user, making calls between iOS devices via FaceTime Audio is a great solution, but Nextplus is a great option if you’re looking to talk affordably to landlines and other platforms.


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With Christian Bale bailing, Sony in talks with Michael Fassbender for Steve Jobs film role

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Michael-Fassbender

With Dark Knight star Christian Bale no longer in the running for the Steve Jobs role in the upcoming Sony-made biopic, producers are now in talks with Michael Fassbender for the top job. Fassbender, who looks sort of like Jobs depending on his shave, is known for his roles in X-Men and Inglorious Bastards. While Sony is still trying to lock down the main part, it appears that Seth Rogen is still set to take on the role of Steve Wozniak, while Danny Boyle is still in for director and Aaron Sorkin is in as screenwriter. It’s interesting that actors as well-versed as Bail and Leonardo DiCaprio have turned down the role to portray such an icon of the modern world.


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Apple seeds first iOS 8.1.1 beta: bug fixes and performance boosts for older devices

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Apple tonight has released the first beta of iOS 8.1.1 to developers. This update is packed with bug fixes, according to the release notes. Most notably, “this release includes bug fixes, increased stability and performance improvements for iPad 2 and iPhone 4s.”

https://twitter.com/stroughtonsmith/status/529490326172737536

This marks the first time in recent history that Apple is seeding a beta for a patch update. A new seed for the Apple TV is also available. Apple released the first OS X Yosemite 10.10.1 beta earlier today. iOS 8.1.1 is the follow-up to iOS 8.1, which includes Apple Pay support, SMS forwarding to Yosemite, and iCloud Photo Library Beta.

Apple is also developing iOS 8.2 and iOS 8.3 for release next year.


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Apple plans Apple University in China, bringing Jobs’ vision to Asia

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Tim Cook speaking at a conference in China

Apple is seeking to cement its business position in China for the long-term with an expansion of its Cupertino-based Apple University program to the region, according to a person with knowledge of the plans. Apple Vice President and Dean of Apple University Joel Podolny is currently interviewing candidates for a new Dean of Apple University position for China, according to the source.

Started in 2008, Apple University is an extensive and growing program within corporate Apple that trains mid-level employees and managers on the decisions made by Steve Jobs and other key executives throughout the company’s resurgence. Jobs created the program alongside former Yale School of Business Dean Podolny in order to keep the culture of Apple alive well beyond the lifetime of executives key to Apple’s early success.

The expansion of Apple University to China will mark a key step in Apple’s history as a global company. It will be the first time Apple has fully expanded the exclusive program to another region, indicating that it wants to extend its presence in China beyond mostly just sales and operations, like it has done in the United States. Apple has previously offered a minimal amount of courses in other regions and has flown-in professors. With many Apple suppliers headquartered in China, it is likely that a notable portion of the Apple University classes in China will be geared toward product engineering and manufacturing matters…


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Apple seeks Evangelist to promote third-party Apple Watch app development

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Apple wants the third-party app marketplace for the upcoming Apple Watch to be a hit just like on the iPhone, iPad, and Mac. Apple has begun seeking an “Apple Watch Evangelist,” according to a posting on its official jobs website. This evangelist position is specifically designed to work with third-party application developers and promote development for the upcoming Apple Watch platform:


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Apple gearing up for new bond sale this week with spotlight on euros, investor call possibly today

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Tim Cook

Apple is gearing up to issue another bond offering this week, with a conference call with investors reportedly scheduled today, according to reports this morning from Bloomberg and The Wall Street Journal. Apple hasn’t announced that it is holding an investor call today as of yet, but the announcement will likely be posted to Apple’s Investor Relations website if it is indeed happening. According to the WSJ, this bond offering will be the first from Apple to involve the euro currency:


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Apple Retail SVP Angela Ahrendts: Apple Watch launching in “Spring,” after Chinese New Year

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The Apple Watch’s launch is scheduled to occur in the “spring,” according to Apple Senior Vice President of Retail and Online Stores Angela Ahrendts, later in 2015 than some had originally anticipated. Ahrendts stated the timeframe to retail employees in a video message, a transcript of which was provided by a source. While explaining that employees need to conserve energy for upcoming shopping seasons, Ahrendts stated, “we’re going into the holidays, we’ll go into Chinese New Year, and then we’ve got a new watch launch coming in the spring:”


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Jony Ive says Apple Watch will include Fitbit-like silent alarm clock feature to wake you up

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This past week, Apple design head Jony Ive spoke about a range of topics, including the Apple Watch, at San Francisco’s Museum of Modern Art. Ive noted that the development of the Watch was more difficult than the iPhone because of the historical precedence of wrist-worn timepieces. In more interesting news, Ive told the crowd that the Apple Watch will have a cool alarm clock feature that can silently wake up the wearer:


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MCX’s CurrentC, the infamous Apple Pay competitor, says its already been hacked

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CurrentC, the much discussed infamous competitor to the Apple Pay mobile payments platform, has some more bad press coming its way. According to an email sent out this morning to its pilot program customers, the MCX service has already been hacked. According to the notice, “unauthorized third parties” obtained email address information for an unannounced number of users:

Thank you for your interest in CurrentC. You are receiving this message because you are either a participant in our pilot program or requested information about CurrentC. Within the last 36 hours, we learned that unauthorized third parties obtained the e-mail addresses of some of you. Based on investigations conducted by MCX security personnel, only these e-mail addresses were involved and no other information.

In an abundance of caution, we wanted to make you aware of this incident and urge you not to open links or attachments from unknown third parties. Also know that neither CurrentC nor Merchant Customer Exchange (MCX) will ever send you emails asking for your financial account, social security number or other personally identifiable information. So if you are ever asked for this information in an email, you can be confident it is not from us and you should not respond.

MCX is continuing to investigate this situation and will provide updates as necessary. We take the security of your information extremely seriously, apologize for any inconvenience and thank you for your support of CurrentC.

For those not following the MCX vs. Apple Pay saga, MCX powers a payments platform utilized by key retailers such as WalMart, CVS, and RiteAid. After initially supporting NFC-based payments via Apple Pay and Google Wallet, those aforementioned retailers shut down their industry standard NFC-based payment processing systems in favor of the CurrentC app from MCX.

MCX has since responded to this controversy on its website, and Apple CEO Tim Cook referred to the entire situation as a “skirmish.” Meanwhile, reports have indicated that retailers are playing along with MCX in order to avoid fines discussed in early contractual agreements. Nonetheless, Apple Pay has already amassed over a million activations, becoming the most ubiquitous mobile payments platform in just about a week.

MCX has confirmed that the email to customers is legitimate and said the following:


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Live blog: The latest news from Apple CEO Tim Cook’s WSJ interview

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Mark Gurman | 20:56 More: 

Mark Gurman | 20:56 Tim Cook says he is meeting with Alibaba executives later this week about a potential tie-up for AliPay and Apple Pay. Biggest news of the night from a financial perspective. 

Mark Gurman | 20:53 More on Classic going away: it wasn’t worth updating it. 

Mark Gurman | 20:52 Cook on cheaper iPhones: 

Mark Gurman | 20:51 Tim Cook on why the iPod classic was discontinued: 

Mark Gurman | 20:50 On to questions!

Mark Gurman | 20:48

Mark Gurman | 20:47 Cook explaining iOS security: Apple unable to give up FaceTime and iMessage records. The usuals. 

Mark Gurman | 20:41 More at 11…. 

Mark Gurman | 20:41 On Buybacks:

Mark Gurman | 20:37

Mark Gurman | 20:37 Cook on Mac vs. Windows. OUCH! 

“Would you rather own the Macintosh business or any of the Windows OEMs?” — Tim Cook

Mark Gurman | 20:37 Cook on iOS vs. Android:

Mark Gurman | 20:34

Mark Gurman | 20:34 Cook repeating his comments from 2011, 2012, and 2013 about TV:

“What we’ll do I don’t want to be so clear on,” Cook says. “But it’s an area of a lot of interest. And I’m optimistic … that there can be something great done in the space.”

Mark Gurman | 20:31 Some more lack of clarity from Tim Cook on Apple Watch battery life 

Mark Gurman | 20:31

Mark Gurman | 20:30 Wow! 

Mark Gurman | 20:30 Cook on his own personal life:

Mark Gurman | 20:29 Huge activation numbers for Apple Pay:

Mark Gurman | 20:29 More on Apple Pay:

Mark Gurman | 20:28 Cook on Apple Pay situation:

Mark Gurman | 20:28 More on Apple Watch:

Mark Gurman | 20:27 Another photo:

Screenshot 2014-10-27 23.26.55

Mark Gurman | 20:26 Cook on the Watch:

Mark Gurman | 20:25 Cook says Apple’s services division makes Apple ~18 billion dollars per year. 

Mark Gurman | 20:25 And more on Macs:

Mark Gurman | 20:25 Cook on PCs:

Mark Gurman | 20:24 The Verge has a pic:

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Mark Gurman | 20:23 Cook on iPhone: 

Mark Gurman | 20:11 Interesting: 

Mark Gurman | 19:25 ~ Half hour to go 

Seth Weintraub | 18:55 More Hugo+Tim

Seth Weintraub | 18:53

Tim Cook next to (TOUCHING!) Xiaomi’s Hugo Barra

Mark Gurman | 18:53 Is that an Android phone? 

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Cook’s previous wide-ranging interview

Following the announcement of a record earnings results, the debut of a pair of new iPhones, the launch of Apple, the introduction of new iPads, and the unveiling of the upcoming Apple Watch, Apple CEO Tim Cook is taking the stage in California at the Wall Street Journal’s inaugural WSJ.D Live conference. Cook could drop some juicy details behind Apple’s latest products and about Apple’s future, and we’ll be using this live blog post to share the latest details from the interview. You can find all tonight’s action below and follow us for more updates on Twitter:


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Apple shortens iBooks review times, allows more promo codes for authors

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Apple today emailed out registered authors for iBooks to announce some interesting changes and enhancements to the program. Some notable enhancements, via Apple’s email:

  • To help you get your book to readers quickly, we review 95 percent of all book submissions within one business day. Note that you do not need an ISBN to deliver a book to iBooks.
  • You can now request up to 250 promo codes per book. Promo codes allow you to provide free copies of your book to reviewers, bloggers, or others to build momentum for your book.
  • Screenshots can now be delivered or updated after a book is available for sale on iBooks.

The email to authors also tells developers about recent updates to both the iTunes Connect app on iOS and the iBooks Author application on the Mac. Like it usually does for App Store app developers, Apple tells authors how to prepare for the upcoming break for book reviewers. “To account for an anticipated increase in book deliveries during the U.S. Thanksgiving holiday week, books scheduled to go live between November 24, 2014 and December 1, 2014, should be delivered by Friday, November 14, 2014,” the notice reads.


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You can now sign into the iOS iTunes Connect app with Touch ID

Apple has released a nice update for the developer-focused iTunes Connect app today. Besides iPhone 6 and 6 Plus support (finally), developers can now login to the app using the Touch ID fingerprint reader on the iPhone and new iPads. This should make it even quicker for developers to check their app submission status and upload new information to their iTunes Store pages. The update is free… on the App Store.


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iPhoto and Aperture for Mac briefly revived to receive OS X Yosemite compatibility update

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We all know that iPhoto and Aperture for Mac are on borrowed time: Apple has already announced that the Mac app is going away in favor of a new iCloud-infused Photos app next year and iOS 8 doesn’t even allow users to launch the old iPhoto app. However, that’s not stopping Apple from giving iPhoto for Mac and Aperture for Mac final farewells. The Mac App Store was updated this evening with updates for iPhoto and Aperture that “addresses compatibility with OS X Yosemite and stability improvements.” It’s likely that this will be the last iPhoto update, if not one of the very last ones.


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Redesigned iWork for Mac with iCloud Drive and iOS updates with Continuity now available

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As promised during today’s event, Apple has begun rolling out significant updates to iWork across both OS X Yosemite and iOS 8. The Yosemite updates start with a new design to fit the operating system’s refreshed aesthetic, while the iOS updates center around adding Continuity and Handoff functionality. This means you can now start working on an iWork document on your iPad, and continue where you left off automatically on either an iPhone, iPod touch, Mac or another iPad. The Mac and iOS apps have also seen some notable feature enhancements. You can see the full feature addition lists for each Mac and iOS iWork app below:


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Apple Online Store down ahead of new iPads and Macs

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It’s Thursday, October 16th, and that means Apple is taking the stage today to announce new versions of the iPad and the Mac. The Apple Online Store has already gone down this morning, which means that whatever Apple formally announces should be available to purchase or pre-order later today. An iTunes leak from yesterday confirms that Apple will be debuting a new iPad Air 2 and iPad mini 3 today with Touch ID sensors and improved cameras, while sources first told us that Apple would also uncrate a brand-new iMac with Retina display at today’s event. We’ll be following and reporting on today’s proceedings as they happen, so stay tuned!


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‘iPad Air 2’ and ‘iPad mini 3’ with Touch ID & Burst Mode confirmed, show up early in iTunes

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Apple’s iTunes Store has just made a little bit of a slip-up (and with perfect uncanny timing): screenshots for the iOS 8.1 iPad user guide have just appeared within iBooks and include Apple’s upcoming iPad Air 2 and iPad mini 3. Of course, Apple will be formally debuting these devices tomorrow.

The screenshots confirm that both new tablets will include nearly identical designs to their predecessors and the addition of Touch ID sensors in the Home button. Another new feature confirmed by this leak is a new Burst Mode (first introduced with the iPhone 5s) for the iPad Air 2 (image below).

These images also indicate that the new tablets will be named “iPad Air 2” and “iPad mini 3,” which means that Apple will bringing the numbering scheme for names back to the iPad lineup. Of course, the presence of this user guide means iOS 8.1 (with Apple Pay) is likely to drop tomorrow, too.

Besides the tweaked designs and Touch ID sensors, a gold color option, and a stronger A8X processor, improved camera optics, and new software can be expected at least on the new Air. Apple will also discuss the Mac line tomorrow, including the new iMac with Retina display and OS X Yosemite.

Boom?


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Macworld/iWorld conference going on hiatus, no event in 2015

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Jobs introducing MacBook Air at Macworld 2008

Jobs introducing MacBook Air at Macworld 2008

Macworld has announced that its Macworld/iWorld conference is going on hiatus and no show will take place in 2015. The show was previously planned to take place in March, which was a bit later than the typical January/February timeframe.

Early Tuesday, IDG World Expo released a statement noting that the venerable Apple-oriented trade show, Macworld/iWorld would go on hiatus and not be held in 2015 as planned. The contents of that statement are: “We are announcing today that Macworld/iWorld is going on hiatus, and will not be taking place as planned in 2015. Our MacIT event, the world’s premiere event for deploying Apple in the enterprise, will continue next year with details to be announced in the coming weeks.

Year-after-year in the 2000s, the January Macworld conference was a staple for the Macworld community. Each year, Apple co-founder and former CEO Steve Jobs would hit the stage and introduce breakthrough products like the first iPhone, MacBook Air, and key software releases.

Since Apple cut off its affiliation with the conference in 2009, ahead of the 2010 non-Macworld iPad introduction, the conference has seen less attendees and excitement. Five years out from Apple no longer attending the conference, and just weeks after Macworld cut down its editorial staff to a bare minimum, today’s announcement is, unfortunately, not very surprising. Macworld’s magazine also recently came to an end.

The organization behind the conference, IDG, says that this is just a “hiatus,” so perhaps (hopefully) there will again be a time where the Macworld conference exists. The company’s MacIT enterprise focused event will still exist in 2015, according to the announcement.


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Microsoft latest to mimic Snapchat with new Skype Qik ephemeral video messaging app

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https://www.youtube.com/watch?v=LIEnN1KmxKk&feature=youtu.be

Microsoft has just joined the ranks of companies looking to capitalize on the success of ephemeral messaging apps like Snapchat. Through its Skype division, the company has launched a new cross-platform app for iOS, Android, and (of course) Windows Phone called Skype Qik. The premise of the application, as can be seen in the video above and screenshots below, is simple: you can record a quick video, and then share it to either one person in your address book or multiple groups of people.

Differentiating itself from some of the other players, the Skype-based solution is video-focused, and Skype is positioning it as a communication tool for in between full-scale Skype video chats. Notably, the whole service is connected to your phone number and existing contacts list, so it doesn’t require signing up with a standard Skype account. If you send a message via Qik to a user without the Qik app, the other person will be sent an SMS text message with instructions for downloading the Qik app to view the video message. This app is based on the technology from startup Qik, which Skype acquired a few years ago.

By default, videos will expire after two weeks, and you can also un-send messages at any time. A cool feature of Skype Qik is the ability to pre-record various 5 second GIFs that you can send as instant replies. So, if you don’t have the ability to send a live video reply, you can just choose one of your pre-record defaults. The app is free today on the aforementioned platforms, and Microsoft says that updates, such as one for blocking iPhone contacts (that feature is available today on Android and Windows Phone), will come often to enhance the feature-set.

You can view some screenshots of the iPhone app in action below:


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Apple releases OS X Yosemite Public Beta 6 to match latest developer GM

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Apple today released the sixth public beta of the upcoming OS X Yosemite to AppleSeed testers. The build number is 14A388b, which coincides with last week’s OS X Yosemite Golden Master Candidate 3.0 release for registered developers. Apple plans to provide final details on OS X Yosemite at the October 16th event, then release it as soon as later that date.


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Apple Pay setup detailed & retailers begin training as service launches at Apple HQ

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The launch of Apple Pay, Apple’s NFC and Touch ID-based mobile payment solution, is upon us. Apple has begun preparing for the launch by kicking off Apple Pay training programs for its own group of retail store employees and by working with retailers to prepare for the debut later this month. The training materials, shared by a reliable source, for the Apple Pay launch at Apple retail stores have also detailed some new specifics regarding the Apple Pay setup and transaction processes both on customer iPhones and in Apple retail stores…


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Leaked A8X chip teases more powerful iPad Air 2 as Touch ID button appears

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Ahead of next Thursday’s Apple event, new images purportedly showing parts for the new, full-sized iPad have emerged. Photos re-published by blog apple.club.tw show a full logic board for the new iPad Air as well as parts for the new Home button, glass screen cover, and audio control components. At first glance, the new iPad Air logic board does not reveal too much new, but adjusting the colors of the image shows a fairly unexpected addition: an A8X system-on-a-chip:


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Dropbox experimental build with OS X Yosemite icons available for download

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Good news for Dropbox users running OS X Yosemite: Dropbox has made available an experimental build optimized for Yosemite’s new look (via Zach Kahn). The download brings a new Finder icon, new notification glyphs, and faster uploads for small files among other enhancements. Here’s the full list of what’s new:

New in 2.11.25

  • Updated Camera Uploads folder icon for Yosemite
  • Fixed Copy Link context menu option from the toolbar
  • More Finder integration bug fixes

New in the 2.11 series

  • Rewrite of the Windows & Linux UI. (1)
  • File identifiers. (2)
  • Windows long path support. (3)
  • New Linux headless setup flow.
  • Faster uploads for small files.
  • Updated splash screens.
  • New Finder icon overlays.
  • New Windows notification area icons.

You can update (at your own risk) using the download links here.


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