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Mark Gurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Apple TV 4 coming in October for under $200, Apple TV 3 stays & gets new streaming service

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Rough mockup of fourth Apple TV vs. third Apple TV by Michael Steeber

With the official debut of the next-generation Apple TV less than two weeks away, sources have provided additional details on Apple’s pricing, availability, and product lineup plans for its set-top devices. According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV


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iPhone 6S: Larger front FaceTime camera, Force Touch parts shown in new photos & video

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A series of new, high-resolution photos we have obtained show new features coming to the next-generation iPhone 6S and iPhone 6S Plus. First, comparisons of the front glass indicate that the new devices will sport upgraded front-facing FaceTime cameras with bigger sensors. The white phone in our images is a current iPhone 6, while the black plate is an iPhone 6S component. The presence of larger sensors likely indicates a higher pixel count up from the current 1.2 megapixels, as well as new functionality…


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Apple rolling out, encouraging mobile Apple Watch try-ons across stores

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Apple is continuing to tweak its Apple Watch showroom experience within Apple Stores. Upon the initial rollout of the Apple Watch in April, Apple Stores installed large glass tables as a showcase for the different Apple Watch variations. Customers could test drive the Apple Watch via a demo unit connected to an iPad mini or try it on at a series of try-on stations. Following a pilot program across select Apple Stores across the world, Apple has now begun a widespread rollout of a new Apple Watch testing program called Mobile Try-On, according to Apple Retail employees.


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Apple to retire One to One Apple Store training program Sept. 28th

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Apple is planning to retire its long existing One to One training program within Apple Stores on September 28th, according to a memo sent this week to Apple retail employees. One to One launched in 2007 as a $99 per year subscription program where a Mac user could make appointments with a “Creative” at an Apple Store to learn more about using their Mac and creating content with either consumer or professional applications. Apple cites “fewer customers” signing up for One to One as the reason behind the service’s upcoming closure:


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iPhone 6S will come in Apple Watch-like Rose Gold rather than Pink, lack sapphire, and have renamed Force Touch

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Earlier this year, reports began to suggest that Apple would launch the iPhone 6S and iPhone 6S Plus in an additional color beyond the Space Gray, Silver, and Gold options that have been available in the popular iPhone 6 and iPhone 5s. Since then, there have been conflicting rumors regarding Apple’s color choice: some (including the Wall Street Journal) have claimed that the new iPhones would come in “pink,” while some analysts have referred to the color as “Rose Gold” (the discrepancy could be attributed to the similarity between colors). Today, our sources have confirmed that the new iPhones will actually come in a color that is unmistakably Rose Gold in both appearance and name…


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No 4-inch ‘iPhone 6c’ at Sept. 9 event, iPhone 5c to be discontinued, 5s/6/6 Plus staying

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While Apple will unveil a pair of next-generation iPhones at its September 9th event, the iPhone 6S and iPhone 6S Plus, don’t expect a new 4-inch “iPhone 6c” to show up on stage. Sources say that while Apple has been working on a new 4-inch iPhone with the capabilities of last year’s iPhone 6, the device is not yet ready to ship. Interestingly, Apple has also internally prototyped a new, smaller iPhone with a 3.5-inch display, the same size of the iPhone’s screen from the first model in 2007 to the iPhone 4S in 2011, but it does not appear that the company plans to move forward with actually releasing such a device.


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iPhone 6S camera: 12 megapixel photos, 4K video recording, flash for selfies

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One of the marquee upgrades to the iPhone 6S and iPhone 6S Plus will be a major revamp to the camera system. For the first time since the iPhone 4S launch in 2011, the iPhone camera’s megapixel count will be upgraded: Apple will be moving from the 8-megapixel sensor on the iPhone 6 to a custom imager billed as 12-megapixels in both of the new iPhones, according to sources. The 12-megapixel camera will mean that the new iPhones will be able to take larger, higher-resolution photos than before. Because of an upgraded image signal processor that comes as part of the new A9 system-on-a-chip, the new sensor will not wash out or otherwise decrease the quality of photos, according to sources.


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iPhone 6S will animate UI with Apple Watch-like Motion wallpapers

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Apple is preparing to bring some motion from the Apple Watch to the iPhone 6S. One of the new device’s differentiators over its predecessor will likely be a spiced up set of animated wallpapers, according to three sources who have used internal iPhone 6S prototypes within Apple. The new animated wallpapers come from the same family as the set of “Motion” watch faces that dominate the main screen of the Apple Watch, where the user can choose from jellyfish, multi-colored butterflies, or brightly colored flowers.


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Apple promoting Apple Music in Snapchat with sponsored geofilter

Screen Shot 2015-08-24 at 5.55.10 PMApple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.


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Apple releases Xcode 7 beta 6 to developers

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Apple today released the sixth beta of the upcoming Xcode 7 to developers. The new version is available in Software Update from the Mac App Store, as with all past betas this time around. Xcode 7 is the new SDK version to correspond with the upcoming releases of iOS 9, OS X El Capitan, and WatchOS 2, the first version of the Apple Watch operating system that supports native applications. Apple has not released new iOS 9 and WatchOS 2 betas since early August, while the latest El Capitan seed was provided just last week. Thanks, Joseph.


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Angela Ahrendts: As back-to-school gift, Apple Watch will let students peek at small screen

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In her latest video to retail store employees, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts discusses upcoming deeper integration of business sales across Apple Retail Stores as well as new back to school sales tactics for the Apple Watch. Currently, sales to small and medium-sized businesses via Apple Stores are mostly handled by a small group of specialized employees. Ahrendts says that she wants all employees to “own” business sales in order to provide a better experience to business customers.


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Apple Store Smart Signs will be globally replaced with Mac and iOS apps

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Last week, we reported that Apple is preparing to launch a couple of significant changes for Apple Retail stores this upcoming Wednesday. Besides demoting iPods to the accessory shelves on the sides of Apple Stores, Apple will be removing the long-existing iPad-based Smart Signs. These are the iPads that sit alongside iPhones, iPads, and Macs in the stores explaining pricing and other pertinent information. Now, we’ve gathered a few more details. First, sources say that this will be a change across all Apple Stores across the globe, not just stores in the United States. More significantly, we now know what will replace the Smart Sign functionality: new dedicated pricing apps on both in-store Macs and iOS devices…


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The Apple Watch can grab health data from bands, but that won’t stop an Apple Watch 2

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Last week, Europe-based news website letemsvetemapplem.eu reported that Apple is preparing “Smart Bands” to add additional health tracking sensors to the current-generation Apple Watch. The article went on to say that Apple would release the bands starting next year instead of refreshing the Apple Watch’s core hardware, with speculation that Apple does not believe people will upgrade their Watches annually like iPhones. Based on discussions with our sources, we do not believe this report to be entirely true.


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Apple to revamp & integrate Genius Bar, Workshop scheduling into Apple.com

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Apple is continuing to transition its three main retail outlets, its physical retail stores, online store, and main website, into a single experience. Following the deep integration of the Apple Online Store throughout Apple.com, Apple is set to integrate its appointment scheduling services for the Genius Bar and in-store workshops deeply into the main website, according to sources briefed on the plans. The latest indications are that Apple will roll out these significant retail changes as soon as Tuesday, August 25th.


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Apple to simplify retail stores by demoting iPods to shelves, dropping iPad Smart Signs

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Apple is preparing to make significant changes to its stores to simplify the experience by relocating iPod stock to accessory shelves and removing iPad-based Smart Signs, according to several Apple Retail managers briefed today on the plans. Apple will begin rolling out these notable changes overnight on Tuesday of next week to stores in the United States so that customers who begin coming in on Wednesday see the refreshed look.


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iPhone 6s rumor roundup: fake Rose Gold image, Germany reservations, Intel modems, 5-inch model

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Another day, another series of iPhone rumors. Yesterday’s roundup included the latest information about a September 18th next-generation iPhone launch date, faked benchmarks, and new system-on-a-chip schematics, and today our roundup covers a likely fake rose gold iPhone 6S image, reservations for the new phone from carriers, and Germany, and a pair of claims out of China about future iPhone models. Let’s start with the rose gold image:


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Nuance launches cloud-based Dragon Anywhere iOS app, new Mac app

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Nuance, the voice recognition and productivity software company behind the iOS keyboard’s Dictation feature, today has revealed a series of updates to its applications and a new cloud-based synchronization service at the core. Nuance provided us with a demonstration last week of the new iOS and Mac apps, and we came away impressed with the accuracy, speed, and capabilities of the upgraded platform.


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Pharrell & One Direction headlining Apple Music Festival September 19-28 in London

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Apple today announced that it will be holding its annual music festival across 10 days during the month of September in London. Previously known as the iTunes Festival, this year’s show is known as the “Apple Music Festival” in reference the recently launched Apple Music service. It is also notably shorter than the typical 30 days of concerts. Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be the headlining acts at this year’s festival, which takes place from September 19th to September 28th.

Apple’s Eddy Cue in addition to the main artists have commented on the announcement:


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U.S. Patent Office invalidates an original iPhone patent in Samsung lawsuit

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Earlier this month, the United States Patent Office made a non-final ruling that one of Apple’s design patents for the original iPhone is invalid within Apple’s long-running lawsuit against Samsung, according to a report from FOSS Patents. This particular patent, as seen in the drawings above, references the overall design of the original iPhone launched in 2007. It is known as the “D’677” patent in court proceedings and legal documents. FOSS explains the reasoning behind the invalidation:


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Apple Stores speed up Apple Watch try-on process, drop appointment requirement

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Just over four months since the Apple Watch began its Apple Retail Store debut for try-ons, Apple has started to tweak the process this week, according to Apple Retail employees. Until this week, a customer who walked into an Apple Store seeking to try on Apple Watch was required to make an appointment and provide details such as their name and Apple ID to an Apple Store employees.


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What will September’s new iOS 9-based Apple TV bring to the living room?

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Apple plans to hold one of its annual fall media events on Wednesday, September 9th to introduce the new iPhone 6S and iPhone 6S Plus with Force Touch, and after many fits and starts, it appears that the long-awaited next-generation Apple TV will also be unveiled. We’ve been reporting on this upcoming model since 2014, as Apple has been planning to update its set-top-box with support for an App Store for quite some time.

Earlier this year, Apple had locked in a June WWDC debut for both the new Apple TV hardware and software upgrades, but the company ultimately decided to delay the introduction until the fall. While some had speculated that the announcement was pushed back due to a lack of content deals, we are told that the delay was internally attributed to a concern over compromising iOS 9 engineering resources, as the latest OS release is focused at least as much on polish as on new features.

Why would the new Apple TV potentially take away resources from iOS 9? According to sources, this new Apple TV model, codenamed J34, will be the first model to run a full-blown iOS core. Specifically, the new Apple TV operating system will be a TV-optimized version of iOS 9. In addition to the new hardware inside, running iOS 9 will give the new Apple TV a series of benefits over the current model. Below, we explore what users can expect from Apple’s next-generation living room product.


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‘This is Ludacris’: Rapper shows off his diamond-encrusted Apple Watch

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Rapper Ludacris tonight has shown off a unique twist on the Apple Watch: a model encrusted with diamonds around the face’s bezel. Ludacris wore the gear to tonight’s Teen Choice Awards on Fox, and he posted a couple of pictures of the device on Instagram. It appears that taking the custom route allowed Ludacris to one-up his colleagues who were able to secure all-gold Apple Watch Editions with gold Link Bracelets from Apple in the run-up to the Apple Music launch. A close up shot of Ludacris’s Apple Watch is below.


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Dr. Dre’s Compton streamed 25 million times on Apple Music in opening week

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Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.


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Australia Apple Pay could be far off as banks push back on Apple’s fees

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It appears that the expansion of Apple Pay into Australia could be farther off than some had hoped. According to a report today from The Sydney Morning Herald, Apple is in negotiations with at least four of the largest banks in Australia in order to form partnerships for Apple Pay in in the region. However, the report claims Apple is having issues in negotiations centered around the fees it collects from the currently supported Apple Pay markets of the United States and United Kingdom.


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