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Breaking news from Cupertino. We’ll give you the latest from Apple headquarters and decipher fact from fiction from the rumor mill.

Apple Park Tim Cook AAPL

AAPL is a California-based computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs followed.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, $2 trillion in 2020, and $3T in 2022.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

Re/code posts video of Apple SVP of operations Jeff Williams talking Apple Watch, iPhone sales, corporate responsibility and cars (just!)

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Re/code has posted the video of Walt Mossberg’s wide-ranging interview with Apple’s SVP of operations Jeff Williams. Williams spoke about the company’s decision not to share Apple Watch sales numbers, how iPhone sales are hard to grasp, corporate responsibility issues – and touched briefly on the car … 
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Apple’s iOS 7/8 icons for App Store and Siri are now registered trademarks

Apple may have long ago given up on protecting ‘App Store‘ as a trademark, but it has now been granted a trademark for the iOS 7/8 icons for both the App Store and Siri.

Patently Apple notes that the trademark categories are broad, spanning everything from sporting events to wine sommelier services, reflecting the hugely diverse range of content covered by the two services.

Millward Brown explains why Apple retook #1 slot as world’s most valuable brand

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Millward Brown’s full report on its 10th annual brand equity ranking sheds light on why Apple regained its #1 ranking from Google. The company bases its rankings on the perceptions of more than 3 million consumers across 50 countries.

With a 67 percent rise in Brand Value to $247 billion, Apple returned to number one in the BrandZ™ Top 100 Most Valuable Global Brands ranking. Success of the iPhone 6 and the related excitement surrounding the Apple brand drove the increase. Apple also led in the rate of brand value growth over 10 years – 1,446 percent.

The company noted that Apple’s remarkable growth in long-term brand equity was evident in the fact that it didn’t even make the top 100 brands when Millward Brown began its BrandZ measurements just ten years ago … 
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Snapchat CEO says that holding down Snaps to View might go away

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Speaking at the Code Conference south of Los Angeles this evening, Snapchat CEO Evan Spiegel revealed that the key Snapchat feature of needing to hold down the display to view a photo or a video will go away in the future. Asked by Kara Swisher and Walt Mossberg about needing to hold down on the display to view content, Spiegel said that the feature was originally designed to circumvent the lack of a Screenshot API on the iPhone…


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Apple drops discoveryd in latest OS X beta following months of network issues

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After many complaints from the developer community about poor networking performance on Yosemite, the latest beta of OS X 10.10.4 has dropped discoveryd in favor of the old process used by previous versions of the Mac operating system. This should address many of the network stability issues introduced with Yosemite and its new networking stack.

The discoveryd process has been subject to much criticism in recent months as it causes users to regularly drop WiFi access and causes network shares to list many times over, due to bugs. Many developers, such as Craig Hockenberry, have complained about the buggy software and workarounds have been found to include substituting the older system (called mDNSResponder) back into Yosemite.

discoveryd would cause random crashes, duplicate names on the network and many other WiFi-relate bugs. In the latest beta, Apple appears to have applied the same fix as the enthusiasts by axing discoveryd completely.


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Opinion: Here’s how Apple can solve its 3 big, persistent pre-order problems

If you’re reading this article, you already know Apple’s pre-order drill for major new releases: Apple announces a new product, says advance online orders will start at 12:01am on a specific day, and then — when most of its customers are either exhausted or groggy — re-opens its online store to a pent-up frenzy of reservations. Virtually every time, Apple’s most dedicated customers deal with delays and web site loading problems. Sometimes, even if their orders were placed in the first hour or two of sales, they may also face uncertainty over adequate supplies for launch day deliveries.

Despite Apple CEO Tim Cook’s suggestion that the Apple Watch rollout could not be going better, his customers have widely deemed it a disaster: some unlucky people who pre-ordered Apple Watches in the first 10 minutes still haven’t received anything a full month later. Meanwhile, a group of “luckier” people — notably including scalpers — have found ways to skip Apple’s pre-order lines, walking into boutiques such as Maxfield in Los Angeles, and buying bunches of the same Watches pre-orderers are still waiting for.

Sure, overwhelming demand for new products can be hard to manage, and business gurus tend to write this off as a “good problem” for any company to have. But at some point, that good problem becomes chronic, frequently dissatisfying customers, which is when it has officially become a “bad problem.” Whether he admits it or not, that’s the situation Tim Cook faces today. The good news is that he’s well-known as a supply chain genius, so if anyone’s capable of fixing the three key problems within Apple’s screwy pre-order system, it’s him. My hope is that discussing these issues — as well as solutions — will inspire the improvements Apple’s customers have been wanting for a long time…


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iOS 9 Transit Maps to launch in a handful of cities in North America, Europe & China

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While Apple plans to debut its own mass transit directions service for Maps in iOS 9 as soon as June, the rollout will not be as ambitious as some users may have hoped. In its first iteration, Apple’s Transit service will only support approximately a half-dozen cities across the United States, Canada, and Europe, in addition to China, according to sources…


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Large fire breaks out at Apple’s Mesa Arizona facility

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Update: It appears that the fire has been put out. No injuries. Reports are that the fire was isolated to the Solar panels on the roof.

Local Media reports indicate that Apple’s Mesa Arizona facility is on fire.

Mesa fire said the fire is located near Elliot and Signal Butte Roads in east Mesa. The fire appears to be on the roof of the building over a loading dock. The fire does not appear to burning inside the building itself, officials said. No other information is known.

Apple has planned on using the building as a data processing plant after it was picked up in the GTAdvanced bankruptcy. 
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iOS 9 supports ‘iPhone 6S’ Force Touch, may enhance iMessage, Keyboard & Apple Pay

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Some of iOS 9‘s more important planned enhancements include split-screen apps on iPads, a new Home app for controlling HomeKit accessories, a new system-wide UI font, a mass transit directions service for the Maps app, and major quality, performance, and security enhancements. However, multiple sources note that there will also be some smaller, but still important, tweaks to the operating system. We spotlight some of these expected changes below…


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Opinion: Should AAPL stockholders be worried about Jony Ive’s more backseat role?

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The Apple world this morning seems divided between those who seemingly haven’t grasped the implications of Apple’s ‘promotion’ of Jony Ive, merely taking Cook’s memo at face value, and those switching into full-on ‘Apple is doomed’ mode. The reality is, I think, a little more nuanced.

It seems pretty clear that this move is, as Seth outlined earlier, about Ive taking more of a backseat role – and especially being able to spend a lot more time back in England. Apple’s decision to announce the news on a day when the US markets were closed was obviously not coincidence.

Apple didn’t want to see a knee-jerk panic reaction on Wall Street setting its stock diving. But is there reason to panic? Or is it all much ado about nothing? Or something between the two … ? 
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What Jony Ive’s ‘promotion’ to Chief Design Officer really means

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A lot of folks are taking Sir Jonathan Ive’s just announced title as Chief Design Officer at face value. Congratulations are in order and all that. But there is a lot more going on than a title change.

Ive was willed free reign at Apple by Steve Jobs and can do or have just about anything he wants. Titles aren’t of any significance, especially to someone with as little ego and indifference to such things as Ive. There is clearly more to the story than Apple is telling us. 
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Jony Ive promoted to ‘Chief Design Officer,’ handing off managerial duties July 1st [Tim Cook Memo]

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Alan Dye, Jony Ive, and Richard Howarth

Apple’s Jony Ive has served as the company’s Senior Vice President of Design for several years now, but Apple has announced today that the executive is being named Chief Design Officer (a newly-created position). Additionally, Ive and will be handing the managerial reins of both the industrial and software design units at Apple over to two new leaders on July 1st.


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Designer shows why Apple is adopting San Francisco as its new system font

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When Apple launched the Watch, it also designed a new system font to go with it: San Francisco. The typeface was specifically designed to combine a clean look with readability on the small display of the Apple Watch.

We exclusively revealed last week that Apple doesn’t intend to limit San Francisco to the watch: it instead plans to adopt the new typeface for Macs, iPhones and iPads. San Francisco is expected to replace Helvetica Neue as part of iOS 9 and OS X 10.11. Designer Wenting Zhang features the font in a look at “the beautiful details of the type forms that often get overlooked” … 
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Review: Kanex USB-C to Gigabit Ethernet Adapter solves the WiFi dead zone problem for the 12-inch MacBook

Adapters for adding thicker ports are nothing new for Apple’s modern line of notebooks. Even the high-end Retina MacBook Pro decidedly excludes a direct Ethernet connection, and Apple’s MacBook Air and new ultrathin 12-inch MacBook are especially too thin for a wired connection to the Internet without relying on an adapter in the middle.

While modern WiFi is fine for most everyday situations, even Apple acknowledges that a wired connection is necessary in some instances. To remedy this, it sells a $29 USB Ethernet Adapter and a faster $29 Thunderbolt to Ethernet Adapter. The 12-inch MacBook has neither port, however, additionally requiring Apple’s $19 USB-C to USB Adapter to work with the slower adapter.

Fortunately with USB-C being a new industry standard, accessory makers like Kanex are ready with solutions like the $29.95 USB-C to Gigabit Ethernet Adapter made for the new 12-inch MacBook and other USB-C computers…
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Gold Apple Watch Editions arrive for regular customers with new box, booklet, gold pairing screen [Gallery, Video]

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Nearly a month after the Apple Watch officially went on sale, gold Edition models have begun arriving for non-celebrity customers who placed the earliest online orders. As expected, the Apple Watch Edition’s white external packaging is nearly identical to the cardboard box for the stainless steel Apple Watch, save for the box noting the color of the 18-Karat gold casing and unique band on the side.

Inside the box, however, the items are a bit different. As we’ve noted before, the Apple Watch Edition includes a colored leather-covered box that integrates the MagSafe charger. The Edition also includes a color-matched cleaning cloth with the word Edition embossed into the material. The steel Apple Watches instead include a plastic white box with lining and a beige cleaning cloth. The Edition also includes a booklet explaining the manufacturing process. 

When you power on the Apple Watch Edition for the first time, a gold, not silver, description of the Watch’s hardware materials appears (as can be seen above). MacRumors noted earlier today that Editions started to ship, and the images of arrived Watches first appeared on their forums. You can find a gallery of more images below.

Update: Below, we’ve also added the first video unboxing of the Edition as well as pictures of the bundled booklet into the gallery.


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Apple Maps adds new data providers including NavAds and Yellow Pages Turkey

While TomTom continues to top Apple’s list of data providers for the backend of its Maps service, a few new additions have recently joined the list of contributors supplying information to Apple Maps. New sources providing business listing data per Apple’s acknowledgement page include E-WEGO SARL, NavAds BV, and Yellow Pages Turkey. The new data sources are likely noticeable in regions around the world including France and Turkey where the information is sourced.

Apple adds new data providers to its backend occasionally, most recently adding Gas Buddy and GreatSchools for points-of-interest and ratings data for its mapping service across iPhones, iPads, and Macs. Earlier this week, we reported on some greater changes coming to Apple Maps including Apple’s plans to add transit directions to iOS 9 as well as details on its continued work with indoor mapping.

 

Apple Watch sales started with a bang, tailed off into a whimper, shopping tracking firm says

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Slice Intelligence, which monitors purchase receipts in the email inboxes of a panel of two million online shoppers, has published a chart showing that the majority of Apple Watch orders were placed on the first day of pre-orders, and have since fallen to far smaller numbers than some analysts have predicted.

Quartz tech editor Dan Frommer notes that while the company’s data shows that almost 1.5 million U.S. orders were placed on day one (up from its initial estimate of one million), subsequent orders have typically been running at under 30,000 per day – compared to the 100,000 per day globally needed to meet some predictions … 
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Apple reportedly wants to include live local programming in TV bundle, reveal next month unlikely

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The timing for the launch of Apple’s planned web-based TV service may depend on if and when the company can secure the rights to include content from local TV stations, Re/code reports. While Apple has been believed to be working on service that bundles access to a handful of channels delivered over the Internet, the new report claims that Apple wants to include live local programming from TV stations to both broaden the appeal of the service — especially with cord cutters — and satisfy industry executives…
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Future of iPad: Dual-app viewing mode, then J98/J99 ‘iPad Pros,’ multi-user support

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Facing slowing growth for the first time since the iPad’s 2010 debut, Apple is working on several significant software and hardware updates to reinvigorate the tablet over the next year. Apple is developing a dual-app viewing mode, 12-inch iPads codenamed “J98” and “J99,” as well as support for multi-user logins, according to sources briefed on the plans. First planned for debut last year, the split-screen applications feature for the iPad could be introduced as soon as June at Apple’s annual Worldwide Developers Conference, while multi-user login support and the 12-inch iPads will apparently arrive later…


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Apple readies Transit subway, train + bus guides for iOS 9 Maps, deploys robots for indoor mapping

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Having originally planned to add a new transit directions feature to Maps last year, only to pull the feature before WWDC 2014, Apple now hopes to launch its Transit service with iOS 9, according to sources. Apple currently plans to debut bus, subway, and train route navigation as the central upgrade to the Maps app in iOS 9 at WWDC, using a user interface similar to the one intended for last fall’s launch, as depicted in the screenshots above…


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Apple begins adding Apple Watch support to its IBM enterprise apps

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Apple today updated its webpage for its enterprise app solutions to show that a few of the apps have been updated with Apple Watch support. Apple first launched the MobileFirst for iOS solutions last year through a partnership with IBM and most recently added 9 new apps in March bringing the total up to 22 across several industries.

The first three of Apple’s enterprise apps to receive Apple Watch support include: Hospital RN, Field Connect and Incident Aware.
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