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Thoughts on Apple’s News+, Card, Arcade, and TV+ event — something for everyone

Tim Cook Apple event

On Monday, I attended Apple’s very different kind of special event at Steve Jobs Theater at Apple Park. There was no new hardware to unveil — new iPads, iMacs, and AirPods came the week before — so four new services took the show: Apple News+, Apple Card, Apple Arcade, and Apple TV+


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Apple Event News Hub — live coverage from Steve Jobs Theater at Apple Park

apple march event

9to5Mac is on the ground in Cupertino, California for Apple’s special March 25th ‘It’s show time’ event, and our news hub is collecting all of our coverage in one place.

We’re expecting a new subscription video service, the first look at Apple’s new original TV series catalog with some major Hollywood stars involved, the fate of Apple’s Texture acquisition and the new Apple News Magazines service  — and maybe a few surprises — so stay tuned to 9to5Mac for all the news from Steve Jobs Theater at Apple Park live from the keynote on Monday 10 am PT/1 pm ET.


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Apple’s March 25th event is official: ‘It’s show time’

apple march event

The rumors were true: Apple will hold its next special event on March 25th, 10 a.m. local, at Steve Jobs Theater in Cupertino, California. The special event will mark the first time Apple has used its Apple Park venue for an event that doesn’t include a flagship iPhone announcement.

Apple officially announced the event with the tagline: It’s show time. The event theme leaves little to the imagination with a film-inspired countdown and a spotlight on the Apple logo.


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March Apple expectations: News and TV event, iOS 12.2 release, AirPods 2 rumors

apple march event

March is upon us, and for Apple, the month is shaping up to be quite busy. Major software updates will likely be released and there’s a services-packed event rumored for the end of the month. There are also a number of new hardware rumors floating around that could materialize at any point. Here’s our preview of Apple’s eventful month ahead:


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Comment: With Apple’s March event focused on services, when should we expect hardware updates?

iPad mini iPod touch release

At the start of the week, you could reasonably guess that Apple might hold its semi-regular spring event to unveil a new 10-inch iPad and smaller iPad mini 5, an updated iPod touch, possibly AirPods 2, and new features in iOS 12.2. Reliable reporting has since adjusted expectations, giving us a rumored event date and a focus on new subscription news and video services in place of any hardware. So when should we expect to see all that rumored hardware if there’s no hardware event?


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Apple Event News Hub: iPad Pro, Macs, much more

apple october event

October 30th has arrived and its Apple Event Day — the second of the fall! 9to5Mac’s Apple Event News Hub will be updated regularly throughout the day with the latest announcements from Apple. The event kicks off at 10 am EDT/7 am PDT from Brooklyn, New York City.

Thanks to Hyper for sponsoring our Apple October 30th event coverage! Get 25% off the new HyperDrive USB-C Hubs for MacBook & MacBook Pro. Read on for all the latest…


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Apple Event News Hub: iPhone Xs, Xr, Xs Max + Apple Watch Series 4, much more

It’s September 12th and Apple Event Day has finally arrived. 9to5Mac’s Apple Event News Hub will be updated regularly throughout the day with the latest announcements from Apple. The event kicks off at 10 am PT/1 pm ET and we’ve already got loads of details confirmed before it actually starts. Read on for all the latest…


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Apple announces next iPhone event for September 12: ‘Gather round’

It’s official: Apple will hold its next big event on September 12 at Steve Jobs Theater in Cupertino. Apple issued media invites with the tagline ‘Gather round’ as a teaser today. While three new flagship iPhones and a redesigned Apple Watch are expected to be the star of the show, there are a lot of other products in the pipeline that could make an appearance at the big event.


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Making The Grade: Why Apple’s education strategy is not based on reality

Making The Grade is a weekly series from Bradley Chambers covering Apple in education. Bradley has been managing Apple devices in an education environment since 2009. Through his experience deploying and managing 100s of Macs and 100s of iPads, Bradley will highlight ways in which Apple’s products work at scale, stories from the trenches of IT management, and ways Apple could improve its products for students.


On Tuesday, Apple laid out its clearest vision of their education strategy to date. That strategy revolves completely around the iPad in classrooms. Apple is keeping the iPad at the center of everything it does in education. Read 9to5Mac‘s recap for a rundown on everything Apple announced yesterday, and read on for my take from a classroom IT management perspective.


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Apple officially announces new Apple Watch Series 3 with LTE connectivity

After several months of rumors, Apple today has officially unveiled its next-generation Apple Watch with support for LTE connectivity. The announcement was made on stage during the company’s special event today by CFO Jeff Williams following a moving video of Apple Watch users sharing their stories.

The new model is called Apple Watch Series 3….


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The 2016 MacBook Event shows up on Apple TV, complete with local timezone reminders

Just ahead of this week’s Apple ‘hello again’ event, the Apple Events channel has been updated with local time zone reminders of when to watch the announcements this week. The Events app refresh showcases the event invitation’s wispy and colorful Apple logo, with links to view previous events. You can even use the channel to see a reminder for when the keynote kicks off in your local timezone.


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Poll: Which wildcard/lab product would you want to see most as ‘One More Thing’ at Apple’s keynote?

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Apple’s ‘See you on the 7th’ keynote tomorrow seems mostly set in terms of what we expect to see: iPhone 7, iPhone 7 Plus, Apple Watch 2 with GPS, wireless AirPods and new Beats products. But Apple has a lot of other products in the works that we don’t exactly expect to see tomorrow but would love to see leave the lab if only for a preview. 9to5Mac readers would probably put any new Macs on the top of that list, but there’s a lot of other stuff also rumored to be in the pipeline that would make for an exciting ‘One more thing’ on stage tomorrow…


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Apple keynote decorations on display at Bill Graham Civic Center ahead of ‘iPhone 7’ event [Gallery]

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Shot by Howard Brilliant for 9to5Mac

Apple flags are now flying over Bill Graham Civic Center in San Francisco, California, as the company prepares the venue for Wednesday’s iPhone 7 announcement. Apple’s keynote kicks off at 10am PT/1pm ET, where we expect to see upgraded iPhones and a new Apple Watch introduced. Check out more shots of the scene after the break…


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Apple announces ‘iPhone 7’ September 7 event, Apple Watch 2 and MacBook Pros may be unveiled

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Bokeh Apple shape hints at dual lens camera focus tricks

Update: As usual, the event will be livestreamed online. Grab the calendar event here.

Mark your calendars, folks, it’s official. Apple has issued press invites to its next media event on September 7 at Bill Graham Civic Center in San Francisco at 10 am PT. The company is widely expected to unveil new iPhones and could unveil new MacBook Pros and the Apple Watch 2 at the same event.


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Happy Hour Podcast 059 | Apple event unpacked: 4-inch iPhone SE, 9.7-inch iPad, and more

This week, Zac and Benjamin discuss the recent Apple event and all of the announcements that came from it. There’s a new 4-inch iPhone SE and a 9.7-inch iPad Pro, but what’s all the hype about? The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.

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