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When the iPhone first launched, it was preloaded with Google Maps. In 2012, Apple replaced it with its own mapping application known as Apple Maps. It launched in beta in the iOS 6 beta, and was released to the public that fall.

After its launched, it was clear that it was no on the same level of quality as Google Maps. The poor launch led to a public apology from Tim Cook and ultimately led to the firing of Scott Forstall.

Apple Maps Features

Over the years, Apple has continued to adds features to Apple Maps. iOS 11 brought lane guidance and a speed limit widget on the navigation, and indoor location mapping.

Apple has also added proactive location suggestions (time to get home when you are leaving work, etc), integration with public transit, Yelp integration, and integration with ride sharing services like Lyft and Uber.

With iOS 12, Apple has proclaimed they are rebuilding Maps from the ground up.

Maps is being rebuilt from the ground up to better reflect the world around you. The new underlying map uses Apple data and features enhanced geographic context like pedestrian paths and parks, more detailed building outlines and parking lots, better road network coverage, and more. You’ll also be able to get where you’re going with improved routes, whether you’re on the road or on foot. The new Maps is now available in Northern California and is coming soon to the rest of the United States.

While the general consensus is that Google Maps offers more accurate data and navigation, Apple Maps is widely considered to be the most used mapping application in the world since it’s built into every iPhone, iPad, and Mac.

Apple Maps cars driving across Canada throughout summer to improve maps data

Apple Maps car

Apple has announced that it will start ground truth surveys in Canada from today. Apple will be driving sensor-equipped car fleets around the country to collect road details, signage and landmarks throughout the year to improve Apple Maps in Canada.

Apple will incorporate this information into its modern Apple Maps dataset, which is being rebuilt literally from the ground up.


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Feature Request: Cycling routes in Apple Maps

Why are there no cycling routes in Apple Maps?

Apple Maps offers directions by car, public transit, ride-sharing services, and walking – but there’s one notable omission: there are no cycling routes in Apple Maps.

Cycling routes in Google Maps have existed since 2010 – and it had been a top-requested feature for a couple of years before that. Why has Apple not managed this almost a decade later?

There are three reasons this needs to be a priority for Apple …


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Apple Maps car

Apple Maps on-the-ground data collection expands to Andorra

Earlier this week, Apple has reorganized its online page where it details upcoming data collection operations for Apple Maps. This takes the form of cars equipped with LIDAR and photographic cameras being driven around cities, and ‘pedestrian’ surveys where Maps employees walk around wearing backpacks fitted with similar sensors. The data is ultimately fed back into Apple Maps to improve accuracy. The page now reports that ground surveys will begin in Andorra in April.


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DuckDuckGo Apple Maps

DuckDuckGo switches to privacy-focused Apple Maps to ‘set a new standard of trust online’

DuckDuckGo, the popular search engine alternative to Google has announced today that its address and map searches on mobile and desktop are now powered by Apple’s MapKit JS framework. DuckDuckGo is one of the first companies to rely on MapKit for its data and touts the privacy that the move brings to its users.


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Apple Maps turn-by-turn directions now available in India

Apple today launched support for turn-by-turn directions in Apple Maps for India, an emerging market that Apple has pinpointed for future growth potential.

Now, Indian iPhone customers or tourists can get precise routing throughout the country. Apple also launched support for ride-hailing apps Uber and Ola, so you can request rides from inside of Maps using the two biggest taxi app in India.


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Google’s Waze CEO says company celebrates annual ‘Tim Cook Day’, attributes app success to Apple Maps debacle

Waze CEO recently sat down for an interview with Business Insider, and spoke about the company’s $1 billion acquisition by Google, self-driving cars, and why the company attributes Waze’s widespread success to Apple and celebrates an annual “Tim Cook Day.”

The reasoning dates back to 2012, when Apple Maps’ debacle proved a worst case scenario for the company, forcing CEO Tim Cook to write a public apology letter over the numerous Apple Maps shortcomings.


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Comment: I understand why Apple wanted its own maps, but it fails the laser focus test

A Counterpoint blog post today questions whether the planned ‘massive overhaul’ of Apple Maps is too little, too late.

This brings me to my key point — that map making, map data collection and keeping maps up-to-date, is an expensive and unending task […]

Apple will have to pour in hundreds of millions of dollars every year to collect, parse and integrate maps, transit and traffic data. Further, having Apple Maps cars equipped with expensive LiDAR, 360 cameras gear and drive hundreds of thousands of miles globally will still take Apple years to perfect the maps at a global scale […]

In summary, it could be a little too late for Apple to build maps content from the ground-up.

For a company which boasts of saying no a thousand times for every time it says yes, Apple Maps always seemed like a strange project to green-light, but I think there were a couple of reasons for it …


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Five features Apple Maps should copy from Waze and Google Maps

I love Apple Maps. No, it didn’t launch well back in iOS 6, but it’s turned out to be an impressive app. I like the overall design, Siri support, and Apple Watch support. My family also makes a lot of dinner reservations through Yelp and OpenTable, so being able to launch it with a single tap is something I find myself often doing.

Like any app, it’s not perfect, and there are things I’d like to see it borrow from some competitors. After traveling a few times this summer, I’ve discovered five things I’d like Apple to add to Apple Maps in the future.


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Apple Maps has been down for hours, users unable to search for places or get directions [U]

Apple Maps has been down for many hours today, causing mayhem for customers seemingly worldwide. Whilst Apple’s system status reports no issues, users across Twitter and Apple Support forums are finding that is currently impossible to search for locations or get directions. The map tiles appear to be loading normally, but points of interest and critical functions of the app are simply not working.

Update: Apple has now confirmed the issue on its support site, noting that ‘all users are affected’ by maps navigation and search issues.

Update 2: As of 1:20 pm ET, service has been restored.


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