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Apple Retail

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Apple operates more than 500 retail stores across the globe.

iphone 16 pro max apple store

Apple operates more than 500 retail stores in 22 countries. Under the direction of Deirdre O’Brien, Apple Stores are staffed by more than 70,000 team members and 3,000 Creative Pros. Here’s everything you need to know about Apple Retail including COVID-19 status, new store openings, and the latest news.

COVID-19: Changes to the Apple Store experience

Wondering about the status of your local Apple Store? Check out our COVID-19 Reopening Tracker, which includes a full map of open stores, health and safety procedures, and all the information you need to know before your visit.

Apple Stores: What makes them unique?

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions were offered to the community each quarter prior to the pandemic. New stores are designed with a Video Wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Hours and locations: Where can I find details about my local Apple Store?

Apple’s website has a great tool for finding nearby locations and store hours; just type in your address or zip code to get started. You can learn more about the design and details of Apple Stores at The Apple Store Glossary.

Apple Store appointments: How can get I help?

If you’re having a problem with your device or want to shop with a knowledgeable Specialist, take the time to make an appointment before your Apple Store visit. If you need to make a Genius Bar appointment or contact Apple Support, visit Apple’s website. To schedule a shopping session, visit this link or open the Apple Store app.

The latest store openings and upgrades

Share your experience

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos.

Grand opening: Exploring the gardens of Mexico City’s Apple Antara

Almost exactly 2 years ago, Apple Vía Santa Fe opened in Mexico City. Apple’s plan for its first store in Mexico was ambitious, with a custom mural to welcome creativity and a private Boardroom to welcome business customers. Now, Apple is ready for something even greater. Apple Antara opened today, bringing Apple’s highest tier of retail design and the best of Today at Apple closer to the heart of Mexico City.


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All-new Apple Fukuoka opens with Japanese shoji screen and bamboo garden

Japan has been treated to six new and remodeled stores since April 2018 as part of Apple’s significant investment in the country. The latest is Apple Fukuoka, which moved from its original classic location in the Tenjin district to a completely unique new space just 150 meters away. The old store was the last in the world with a vintage feature Apple called The Studio.


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Apple Watch Series 5 bands featured in stunning, one-of-a-kind displays at Apple Park Visitor Center

Apple Park Visitor Center is always home to the most unique product displays of any Apple Store location in the world. Since opening in 2017, the store has featured several exquisitely detailed installations showcasing the latest Apple Watch bands and accessories. For the launch of Apple Watch Series 5, iPhone 11, and 11 Pro on September 20, new displays arrived to treat visitors.


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Apple Store reopening roundup: Highland Village, Bridgewater, Mall of America, more

iPhone and Apple Watch launch day at an Apple Store is always a special experience. At six locations throughout the U.S., Japan, and China, Apple made this year’s release a little more special by unveiling all-new and remodeled stores. The first customers to pick up their new phones and watches were also among the first to step inside.


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iPhone 11 takes over Apple․com, TV+ and other services promoted on retail cards

iPhone 11 Pro Apple Store panel

It’s launch day for the iPhone 11 and iPhone 11 Pro and Apple is using the entire homepage of its website to promote the latest iPhones and their new features. We’ve also got a behind the scenes look at the triple-camera  on the iPhone 11 Pro with a new video. Meanwhile, at Apple Stores, the company is promoting its services to customers with new physical retail cards.


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Apple Watch Studio: Hands-on with the in-store personalization experience

The Apple Watch has always been Apple’s most customizable product. To make choosing a case and band that fits your own style easier, Apple is introducing a new retail feature called Apple Watch Studio alongside the Series 5. Available both online and in-store, Apple Watch Studio lets you mix and match styles to build your own personalized model. Here’s how the process will work when you walk in to an Apple Store.


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Inside Apple Fifth Avenue: An all-new space with a familiar face

How do you improve on an icon? That’s the challenge Apple tackled to complete its most extensive store renovation to date. Apple Fifth Avenue and its 32-foot glass cube entrance have returned to New York City. Ahead of the famous store’s reopening, timed to coincide with the release of the iPhone 11, 11 Pro, and Apple Watch Series 5, Apple gave us a sneak peek inside.


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New Apple Stores open in Louisville and The Woodlands: green walls, mirrored facade, more

September has been a remarkably busy month for Apple Store updates and expansions, and the sequence continues today with two more store openings in Louisville, Kentucky and The Woodlands, Texas. Both Apple Oxmoor and Apple The Woodlands left their classic locations for new storefronts that more than double the size of each store.


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Retail updates preview a return to Apple Store enthusiasm

Apple’s retail stores are the outlet for enthusiasm about Apple products. They’re where top fans gather to be among the first to see new iPhones and Apple Watches. They’re where people come to learn new skills and appreciate design. Rarely in the spotlight themselves, Apple Stores paint the backdrop of every product launch. Yesterday at Steve Jobs Theater, Apple put retail center stage — if just for a moment — to give an update on new initiatives and changes to the store experience.


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