Apple Retail

Apple has released a pair of new updates meant to fix video-locking issues on iMacs that run Lion and improve hardware compatibility when running Windows in dual boot mode on your Mac. The iMac Graphic FW Update 3.0 is now available for download, weighing in at a paltry 482KB. Apple says the firmware update “fixes a graphics issue that may cause an iMac to hang under certain conditions”. You can also download this update by choosing Software Update from the Apple menu, in which case the update mechanism will determine whether your iMac’s graphics card needs updating and offer the refreshed software appropriately. Also, Boot Camp got a small update for Windows 7 (version 3.3).  The 200MB download includes critical bug fixes and hardware support. It is recommended for all Boot Camp 3.2 users and requires Windows 7 plus an existing installation of Boot Camp 3.2 on your system.

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From 9to5toys.com:

The Apple Store dropped its price on the factory-refurbished, 1st-generation Apple iPad 16GB Wi-Fi (pictured), model no. MB292LL/A, to $299 with free shipping. That’s $30 under our June mention and is $184 under the lowest total price we could find for a new one. (It’s also the lowest we’ve ever seen for any iPad.) This 0.5″-thick tablet weighs 1.5 lbs. and features an Apple A4 1GHz processor, 9.7″ 1024×768 LCD touchscreen display, 802.11a/n wireless, Bluetooth 2.1 + EDR, accelerometer, compass, up to 10 hours of battery life, and more.

Also available is the factory-refurbished, 1st-generation Apple iPad 32GB Wi-Fi, model no. MB293LL/A, for $399. That’s another price-low, this time by $121. Both units carry a 1-year Apple warranty, the same as new units.

We also briefly saw a 32GB iPad for $299 at Cowboom this morning. Does all of this have anything to do with the TouchPad $99 nuttieness from the weekend? Unlikely.

Update: 16GB just went out of stock. Cowboom has 32GB for $299 on and off.

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Saturday, Apple will open its first Apple Store in the great state of Alaska which will be by far the most northernApple Store on the planet. It will be located on 320 West 5th Avenue (in the 5th Avenue Mall) in Anchorage, and doors open at 10 A.M.

You’d think this would make for an Apple Store in every state, but there are still seven (Arkansas, Montana, North Dakota, South Dakota, Vermont, West Virginia, and Wyoming) without according to this map (thanks commenters).

Along with a store in Alaska, Apple will unveil four other stores worldwide Saturday:

Anchorage 5th Avenue Mall (Anchorage, Alaska)

Fashion Place (Murray, Utah)

Southland (Cheltenham, Victoria, Australia)

Conestoga: (Waterloo, Ontario, Canada)

I Gigli: (Florence, Italy)

With five stores opening this weekend, Apple still has 23 more stores to open to reach its goal of 30 new stores by September 30th. (via Macstories, Macrumors)
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Update (Aug. 8th): Following our report, Apple has gone ahead and released it!. Interestingly, no Thunderbolt and RAM not upgradable?!

Apple is gearing up to launch a new addition to the iMac lineup later this month that appears to be geared towards education/volume customers. The new iMac has less power than the current line of all-in-one Apple desktop computers and also has less storage space. The computer packs a last generation 3.1 GHz dual-core processor (3.06 GHz rounded up), 2 GB of DDR3 RAM, 250 GB of hard drive storage space, and the AMD Radeon HD 6750M graphics processor with 256 MB of dedicated memory.

This lower-end iMac obviously has much less horsepower than the current iMac line and should be priced as such. For comparison, the entry level 21.5-inch iMac features a 2.5 GHz quad-core processor, 4 GB of RAM, a 500 GB hard drive, and the same AMD Radeon HD 6750M graphics processor but with double the dedicated memory at 512 MB. This entry level 21.5-inch iMac is priced at $1,199, so don’t be surprised to see this less-powerful machine with a sub-$1000 price tag. For reference, Apple’s last education-geared iMac was priced at $899. A similar (more RAM, worse graphics) refurbished model is currently priced at $929 (pictured below).

Apple is expected to silently release this new machine later this month. As always, thanks Mr. X.

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Cult of Mac claims that a previously reliable source told them that Magic Mouse inventory is not being replenished at Apple Stores. From this, they say that the Magic Mouse will soon be discontinued.

The move would make sense given that OS X Lion is heavily gesture based, but it also does not make sense for a couple of reasons.

OS X Lion still supports the touch-capable Magic Mouse and it is the perfect option from Apple for those who are not a fan of many gestures…or for those desktop users that are learning gestures.

From what we have seen, stock of the Magic Mouse appears to be pretty normal at online retailers such as Amazon. We also haven’t heard anything out of our stock channels, so we are a bit skeptical. It still would not be completely surprising for the company who killed the optical drive to the kill the mouse.

Update: We’ve heard from one untested Central European source that Magic Mice supplies are constrained, but can’t draw any conclusions based on that.

Update 2: Cult of Mac says the Magic Mouse has been resurrected.

Update 3: The part number for the Magic Mouse is not discontinued. A refresh is certainly possible but it likely is not imminent.

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Apple Upper West Side in New York – Showing the floating Apple in the glass front

Apple will open their newest Apple Store this Saturday at 10 AM in the heart of Glendale, California; a city within the Greater Los Angeles Area. The store resides approximately 500-600 feet away from the world’s first Apple Store – store R001 at the Glendale Galleria Mall. Although the store opens this Saturday, the design, feel, interior, and exterior is yet to be revealed to the public. We have spoken to a proven corporate source in Apple’s retail division that is familiar with the development of Apple’s newest retail store.

Externally, the store is slightly different than the Apple Stores we have become accustomed to. The Americana at Brand location will trade the classic silver front with glass doors for an all glass front. That’s right; all glass – Apple’s newish style. In addition, Apple’s iconic logo will float in this glass, similarly to how the Apple logo floats in the Fifth Avenue store’s famous glass cube or the Upper West Side store’s front. The inside of the store features a very open floor plan, that is fairly similar to the chain’s other locations.

At the back of the store sits a giant Genius Bar, one of Apple’s largest: fifty seats. In addition, the store has at least twelve giant tables throughout – not including side panels as showcases, that hold iPads, iPod, iPhones, Macs, and more. Like some of Apple’s more recent retail locations, this one holds a sizable briefing room; a room where employees assist business customers. In addition  – and this is more employee oriented – there is a giant back of house area for repairs, breaks, offices, and for other utilities like Apple’s 5th Avenue Store… more details including Apple Store 2.0 info after the break:

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From 9to5Toys.com

Amazon offers the Kingston SSDNow V-Series 256GB Serial ATA 3Gbp/s 2.5″ Internal Solid State Drive (SSD), model no. SV100S2/256GZ, for $299.99. The $20 mail-in rebate cuts it to $279.99. With free shipping, that’s $1.09/GB, and the lowest total price we could find by $128. (It’s also the best price we’ve seen for an SSD of this size since Black Friday) Rebate expires July 31.  Reviews here and here.

AnandTech benchmarks

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As a Grand Central commuter into New York City, this whole Apple Store thing has been surreal.  The WSJ posts some renderings of what the store would look like and frankly, it is amazing.  The Store is so big and open that Apple will become part of Grand Central.

Think delicious free Apple Wifi for instance.

New details emerged today.  Should the Board approve Apple’s bid on Wednesday, Apple will begin construction immediately and it is estimated to only take 4 months to build out the new Store?!  So, theoretically it is open for the holidays.

Also, more information on the ouster:

Apple is paying Charlie Palmer’s Metrazur restaurant $5 million to vacate its space on the terminal’s east balcony more than eight years before its lease expires. The MTA will get significantly higher annual rent: $1.1 million from Apple vs. $263,997 from Metrazur.

In addition to the space currently occupied by Metrazur, Apple will move into an adjacent, currently vacant balcony on the northeast side of the terminal.

If that weren’t enough (and it is) the MTA announced that there was a Shake Shack going into Grand Central as well.

And if that weren’t enough, at today’s announcement the MTA piled it on the lowly Penn Station commuters like Dr. Macenstein:
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[youtube=http://www.youtube.com/watch?v=FaL90WROdTI]

Since the original breaking of the Chinese fake Apple Stores news last week, there has been a flurry of activity.  Chinese authorities began investigating the stores over the weekend.  Chinese customers demanded refunds even though they products were real.

Today, Bloomberg is reporting that two of the five stores investigated have been shut down.

Chinese authorities shut two stores in Kunming that used Apple Inc.’s logo without the company’s permission because they lacked the proper business licenses, a newspaper run by the southwestern city’s government reported.

Three separate unauthorized Apple stores, which were also investigated, had operating licenses, according to the Dushi Shibao newspaper report, which was posted on the Kunming city government’s website. Officials inspected more than 300 vendors of electronic products in the city, Dushi reported.

Apple currently has four stores in China.  While that number will increase greatly over the next year, it isn’t surprising to see local businesses trying to fill the void in the interim.
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Apple has issued a recall for a “small number” of 1TB Seagate hard drives in the 21.5-inch and 27-inch iMacs. Apple’s announcement doesn’t go into specifics, but says the systems were sold between May 2011 and July 2011. If you’re are experiencing issues you can take your iMac to an Apple retail store or Apple service provider, or you can contact Apple technical support. Apple will replace the hard drive free of charge. (via MacRumors)

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We’ve received photos of a purported white iPod touch front panel. Specifically, this panel is the digitizer component, according to the iFixYouri iPhone repair shop. We obviously cannot confirm the legitimacy of these photos but according to iFixYouri, they fall in line with the fourth generation iPod touch’s build. Knowing this, these can either be photos of a scrapped white iPod touch 4 in white or (hopefully) photos of the fifth-generation iPod touch’s front panel in white.

Although we have been hearing some whispers of a new form-factor for the fifth-generation iPod touch, the previously accurate Ming-Chi Kuo has reported that the fifth-generation iPod touch will, in fact, come in white and will feature an overall design that is akin to that of the fourth-generation iPod touch. Additionally, iOS SDK data reveals that the iPod 4,2 (possibly the fifth-gen iPod touch) will be more about internal changes. On that note, we’ll likely see the dual-core A5 processor to move the iPod touch ahead in the growing mobile gaming industry, and maybe some better cameras. More info and a few more high-resolution pictures of the white panel are after the break…

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It appears that Apple has dropped the White MacBook from its lineup today with the release of its new MacBook Airs.  Searching for White MacBook still brings up cached pages but going to them yields the Mac Homepage.

For those who like plastic, you can still pick up a White MacBook in the refurb store for $849.

So ends Apple’s relationship with Polycarbonate Macs.
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China might be known as the home of the fake iPhone, but what about whole stores? Surprising almost no one, China is indeed home to the fake Apple Store. These pictures from BirdAbroad (via IFOAppleStore), show a fake Apple Store complete with everything that a real Apple Store offers. Right down to the blue shirts with Apple logos and name labels for the employees. Starting from the top, this ‘Apple Store’ features a shiny exterior with a big glowing, white Apple front and center.

When you walk into the store, you will be stepping on wood or grey stone floors, depending on the section of the store, and will be surrounded by a showroom filled with iPads, Macs, and more… all on wooden tables. These tables are even equipped with the Apple (patented!) product holders. In fact, these tables are nearly identical, if not identical, to the tables used in Apple’s official stores. These stores went as far as to completely rip off Apple’s official press images – as you can see with the iPad 2 and iPod shuffle banners. Also notice the extremely outdated pink iPod posters.

Making this sound even more unbelievable are the twisted stair cases, accessory and software walls (which are nearly identical to the official ones), an area for children with cushy and fun chairs, and of course what appears to be a mini Genius Bar or a section of the store to take product lessons from employees. The most amazing part is what these employees think of their jobs:

Being the curious types that we are, we struck up some conversation with these salespeople who, hand to God, all genuinely think they work for Apple.

The “bosses” of this fake Apple Store, in Kunming, knowing that they are up to no good, informed their multiple plain clothed security guards to ban all picture taking. The best part is that there are three of these stores all within walking distance of each other. Check out some more pictures after the break that are courtesy of BirdAbroad.

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We’re getting word from numerous Apple Stores that the Lion transition has begun.  In this photo taken at the 14th St. Apple Store in NYC by a passerby, you can see Apple employees updating Macs as well as some heavy hardware in the foreground.  Those are reportedly the new signage packages.

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(Penrith Store – Image Flicker via Macrumors)

Current (via TNW) received some fun Apple Store stats for us this morning on the occasion of the Apple Store Opening in Penrith Sydney, Australia.

“Apple Retail has been in business for 10 years. During this period, we have had over 1 billion visitors through our doors, many of whom are new to the Mac, as the Apple Store is the best place to learn about all the latest products from Apple,”

We had over 1 million customers sign-up for our Personal Setup offering last quarter alone.

The country’s first Apple-operated retail outlet opened doors for business 2008 in Sydney. As you know, Apple recently celebrated ten years in retail business. Their retail chief Ron Johnson, credited with turning a risky gamble into a highly profitable business, recently left Apple for JC Penney, where he is due to assume the CEO role February 1 next year. Retail stores are a crucial part in Apple’s success. “Without these stores I don’t think we would have been as successful either”, Steve Jobs remarked at the iPad 2 unveiling in February.

The milestone arrives as Apple’s retail staff is gearing up for the OS X Lion launch. Sources say the company is holding employee overnights today in anticipation of the Lion launch tomorrow. In addition, AppleCare reps have received their Lion training and upgraded their workstations to Lion. Leaked training material obtained by 9to5Mac this morning reveals that Lion will be able to reinstall itself over the Internet directly from the all-new recovery partition, without even needing to boot the operating system and launch the Mac App Store.

Apple currently has 330 open stores, Fiscal 2011 ends September 25th, in just over 2 months…

“Our retail offering continues to growth, with Penrith the 11th store in Australia, since we opened Apple Store Sydney just three years ago. Globally we are planning to have 363 stores in fiscal 2011.”

Speaking of the Penrith Apple Store, there is a special media event for the opening July 23rd at 8am (see below).  The store will open to the public at 9am.

Saturday?  8am?  Journalists? Hehe.
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A new report from Cnet.co.uk seems to imply that Apple could launch a new iPhone on August 16th.  Their source?  A job posting for temporary workers who would work the last two weeks in August.

The job listing, posted by Gekko Ltd., says Apple is looking for a “full-time iPhone Sales Staff for an exciting project to work 5 days a week (Tuesday-Saturday) for the period 16th August – 29th October within key retail stores”. Oddly enough, Apple didn’t post the listing on their own, rather hiring out Gekko Ltd. to find their new Apple Store talent. Gekko appears to have worked with Apple before:

The awards page on Gekko’s website indicates that it has worked with Apple in the past on shops within shops — the specific Apple-branded sections within larger outlets. We’d wager that Gekko is hiring to fill these sections, as one of the responsibilities of the advertised role is to “ensure the Apple area within the store is effectively merchandised”.

Rumors pointing to a September or early October  launch for the new iPhone have been prevalent so far with Apple’s traditional  early September music announcement, but we’re happy to line up early.  Full listing below:
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[youtube http://www.youtube.com/watch?v=Iui_BLtj4wg]

One of our readers took it upon himself to jailbreak one of the Apple Store iPad 2 Smart Signs (video above). If you aren’t familiar, the Smart Sign is the iPad in front of each Apple product. As we revealed earlier this year, this sign explains and provides specifications for the product it sits beside.

Customers are not able to actually use this iPad for anything but the Smart Sign application, but with the right top-secret gesture anything is possible. That’s where reader Adrian came in. He figured out the secret gesture, went to the home screen, launched up Safari, and jailbroke the Smart Sign with the new JailbreakMe 3.0 tool.

Now that it has been done, no one else needs to do this, mmk?

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We’ve heard from a few overseas sources that Apple Retail stores are planning ‘overnights’ on July 13th.  Overnights are generally where Apple refreshes store displays and trains up management on new products.  Sometimes it is big stuff and sometimes it is insignificant (at least to us).

July 13th, however, lines up with our Lion release date pretty nicely.  We’re expecting the Lion release obviously, and also some new MacBook Airs which may or may not have faster storage (but not this fast), a Sandy Bridge CPU, HD Facetime cam and Thunderbolts coming out the side.

We’ve heard some stories of backlit keyboards, 3Gs, a black option and the mythical 15-inch MacBook Air HD but they seem unlikely at this point.

Along with the Airs, there have been shortages of the White MacBooks, Mac Minis and (perhaps redesigned) Pros  — everything that doesn’t currently have Thunderbolt — so those could also see updates.  If not on the 14th, then perhaps shortly after.

In fact, MacBook Pros and iMacs with Snow Leopard pre-installed have also seen some hiccups in inventory globally so we’re thinking Apple is going to re-package those items for Lion at some point in the next few months.  Probably sooner rather than later.

Just one question?  Anyone camping out?

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(above, Apple’s Back to School Ads go live –thx)

Last week we told you that Apple was going to unleash its Back to School sale today and would include a $100 gift card to the App Store. We’ve seen the artwork and the packages were supposed to be opened today to be displayed.  That’s what the outside packaging said anyway.

Late last night, @chronic tweeted that there was going to be a slight delay in the unveiling.  We’re not 100% sure if/why the delay happened.  It could have been the abrupt departure of Apple Store Head Ron Johnson or some other issues with the rollout.

But that doesn’t mean that the event isn’t going to happen and that the $100 in credit that we called didn’t happen.

Macrumors posts the image (below) which shows the $100 gift card that we’d heard about.  Apple Stores are rolling out the imagery now (so technically we weren’t off on rollout ;) and the $100 begins tomorrow and goes until September 20.

Remember, Lion is free with any Mac purchased now and there are already significant educational discounts for Apple products.

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Twitter user Chronic, a credible source of Apple rumors in the past (and lately), has dispelled his own rumors of an alleged Sandy Bridge MacBook Air refresh this week. Instead, he writes on Twitter explaining that “source had mixed up part numbers”, it is unlocked iPhones that will be headed to US Apple Stores for Wednesday. Here are your part numbers: MC603 (16GB, Black) MC604 (16GB, White) MC605 (32GB, Black) MC606 (32GB, White). It isn’t clear whether those phones are actually unlocked in the traditional sense or whether they are just being sold without plan like Apple has done traditionally in the past before a major refresh.

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Someone made an iPad with $1.2 million worth of diamonds attached to it.  Worst part?  It is an iPad 1.  D’oh.

Shot of the back below.
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