Beats Music

iTunes Radio, Apple’s first real foray into streaming music, made its public debut back in June 2013, where it was announced alongside iOS 7. Over a year since its release, the service hasn’t exactly taken over the world, quite literally. It’s still only available in the United States and Australia. If you compared iTunes Radio today with iTunes Radio as it existed the day it was first available to use, you’ll notice that not much has really changed.

Of course, just last May, Apple announced its acquisition of Beats Electronics, which brought along with it Beats Music, a robust and almost entirely different approach to streaming music. While Apple may seek to integrate Beats Music more tightly with iTunes in the future, at this time it hasn’t.

So in the meantime, what could Apple do to make iTunes Radio more appealing to customers? Some might say the music selection is limited, or that streaming doesn’t always work correctly. However, focusing on the service strictly from a feature standpoint, there are many small changes and additions Apple could implement that would have a huge impact on the usefulness and utility of iTunes Radio. Let’s take a look.

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I was extremely surprised when Apple made the decision to drop its Single of the Week, after doing the same thing with its 12 Days of Christmas promo. As I wrote then, the free single seemed a win-win-win: consumers got free music, lesser-known artists got exposure, Apple got the goodwill that stems from giving away free stuff.

But thinking more about it, perhaps there is method in Apple’s madness after all. Let’s start with the obvious point: the company is about to launch an Apple-branded Beats Music service, and it would then make sense to say that this, not iTunes freebies, is the way to discover new music.

But it’s not just music: 12 Days of Christmas was content of all types, apps included, so I think there could be a bigger picture here. Bear with me while I make that case in a slightly roundabout fashion …

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Streaming music subscription service Spotify shared its latest user numbers today, announcing that it now has 15 million paid subscribers to its premium service and 60 million active users. Spotify’s paid user count of 15 million accounts is up from the 10 million paid subscribers it previously reported just over six months ago.

Since then, Apple has officially closed on its $3 billion deal to acquire Beats Electronics and Beats Music, which gave it access to its own on-demand music streaming subscription service. Before Apple’s Beats acquisition last year, the Spotify competitor was believed to have just over 110,000 paid subscribers of its own.
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Apple is looking to hire a new Head of Social Media and Content that will lead and expand on its current social media strategy. The job will be based out of Culver City, which could hint at Apple’s plans to align its overall social media strategy closer with its recently acquired Beats Electronics division which is located there. The West LA office is also in close proximity to its lead global Ad/Marketing agency Media Arts Lab.
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Billboard is about to add data from music streaming services to its weekly Billboard 200 charts for the first time as services like Spotify and Apple’s Beats Music become increasingly popular. The New York Times reports that Billboard and Nielsen SoundScan plan to start incorporating both streams and downloads from music streaming services, in addition to the music sales the chart already covered, in order to more accurately reflect popular albums based on what users are listening to. The first chart including streaming services will include data for next week and arrive online Dec. 4:
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According to a new report from the Financial Times, Apple is expected to bundle the Beats Music streaming service with an upcoming version of iOS next year.

Apple will bundle the subscription music service it acquired from Beats into its iOS operating system early next year, instantly making it available on hundreds of millions of iPhones and iPads – and ramping up pressure on Spotify, the market leader in music streaming.

The report comes amid rumors that Apple is planning to rebrand the Beats Music subscription service for a potential relaunch around February, although FT has added that the bundling is expected “as early as March.”
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The undergraduate academy for entrepreneurs created at the University of Southern California by Beats co-founders Dr. Dre and Jimmy Iovine is geared to fulfilling Steve Jobs’ vision of operating at the intersection of technology and the liberal arts, say the duo in a WSJ profile.

There’s a new kid in town, and he’s brought up on an iPad from one and a half years old. But the problem with some of the companies up north [in Silicon Valley] is that they really are culturally inept. I’ve been shocked at the different species in Northern and Southern California—we don’t even speak the same language. The kid who’s going to have an advantage in the entertainment industry today is the kid who speaks both languages: technology and liberal arts. That’s what this school is about.

Iovine said in a USC commencement speech that The Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation was there to “inspire, challenge, and satisfy the curiosity of the next wave of game-changers” … 
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The latest evidence of the continued trend away from music downloads toward streaming services was provided by Kobalt, a company that collects music royalties on behalf of thousands of artists, reports TechCrunch. Income from Spotify overtook that from iTunes for the first time in Q1 of this year, putting Spotify 13% ahead of iTunes.

While Kobalt operates only in Europe, there is no reason to believe that the trend would be different in the U.S. … 
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Southwest Airlines has just announced that it’s launching a new in-flight entertainment service that will offer users the ability to listen to Apple’s Beats Music streaming service free via onboard Wi-Fi.
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<em>Trent Reznor with Beats co-founders Jimmy Iovine and Dre Dre</em>

When Apple announced plans to acquire Beats Electronics and Beats Music earlier this year, Nine Inch Nails frontman Trent Reznor’s involvement with the streaming music service under Apple’s ownership quickly came in question. A spokesperson for Beats Music said Reznor was still with the company at the time and we reported that Reznor would in fact join Apple despite major staff changes at Beats during the transition. Reznor, who has been credited as Beats Music Chief Creative Officer, has finally opened up about his current role at Apple in an interview with Billboard revealing that he’s “fully in it right now” on an unannounced music project…
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Apple’s worldwide digital music sales through iTunes have dropped up as much as 14% in 2014, according to a new report from The Wall Street Journal citing sources close to the situation. That’s a big decrease, as the report points out, when compared to data available for digital sales last year:
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A new report by Re/code gives some extra details about Apple’s future plans for its streaming service, Beats Music. A few weeks ago Apple was reportedly looking to push prices down, although specifics were not known at the time.

Today, Re/code says that Apple wants to cut prices in half, from $10 a month to $5 a month. This would be part of a relaunch of the Beats Music service — exactly what a ‘relaunch’ entails is not yet known. It is possible that Apple will disassociate the Beats brand from its streaming service.

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Greek site Techingreek.com is reporting that Apple Service Providers will be providing after-sales service for Beats headphones and speakers within the country, suggesting that Apple itself may be doing the same in countries with Apple retail stores.

The site says that the above message was sent to Apple Service Providers in Greece, stating that they will provide service for Beats Electronics products “in the near future” … 
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Facebook Messenger

Thinkapps’ Build Blog has published a few designer mockups showing what popular third-party applications might look like on Apple’s new smartwatch with some interesting results. The apps were created by several different designers, and you can see that each app maintains some of the branding and design you’d expect while conforming to the smaller wearable UI and its new input devices like the Digital Crown.

Above you’ll find the design for Facebook Messenger, which features a contact view made up of circular contact photos with online indicators that closely resembles the watch’s home screen. The message view sports a single reply button that presumably uses the device’s built-in dictation capability to compose a response.

Below you’ll find designs for apps like Beats Music, Skype, Uber, YouTube, and more. Keep in mind that these designs are hardly official, but represent the types of user interfaces you might see when the folks in Cupertino release the Apple Watch early next year.

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Last month Apple was rumored to be looking for a way to shut down the current version of the Beats Music streaming service that it acquired as part of the Beats Electronics deal, though the claim of a shutdown was quickly shot down in favor of an upcoming rebranding effort.

Today Re/code has revealed a bit more about Apple’s plans for the new service, which is expected to be revealed in February, according to some reports. According to Re/code, Apple wants to cut the price of the streaming service below the current $10 mark, and it’s asking music companies to cut a special deal on licensing rights to accomplish that.

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According to TIME, U2’s partnership with Apple goes far beyond a free album in your iTunes library, much to the chagrin of some users. The group is reportedly working with Apple on a ‘secret project’ to rejuvenate digital music scales.

Details, however, are thin on the ground. Bono is quoted as saying he is developing a new music format that will somehow inspire consumers to buy complete albums once more. Without more information, it’s impossible to tell whether this is a silly pipe dream or an actual possibility. In the age of streaming music, the sales potential for individually bought songs is waning.

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In addition to shipping iOS 8 to iPhone, iPad, and iPod touch users today, Apple has released a software update to Apple TV (third-generation) users as well. As we previewed before, the new version of Apple TV’s software brings a refreshed design with thinner text and flatter icons bringing it more in line with iOS’s look and feel. The update also includes a newly added Beats Music channel for the subscription streaming music service Apple purchased earlier this year.

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The Rdio music streaming service is preparing to release an updated version of its mobile app later today will place a new focus on its free “stations” feature as competitors like Spotify, Pandora, and Apple’s one-two punch of iTunes Radio and Beats Music crank up the pressure on the service.

Rdio claims its free music library is as much as fifteen times bigger than those of competing apps. Like other online radio services, the new Rdio will automatically create playlists and stations from that library based on a user’s music preferences. Curated stations from musicians and other celebrities will also be available, much like in iTunes Radio.

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