General

Becoming Steve Jobs, a new book by Brent Schlender and Rick Tetzeli about Jobs’ life, comes out on March 24th and is available to download both in digital and print. As part of a strong marketing push by Apple in the run up to the book’s release, iBooks is offering an exclusive free sample of the prologue and first chapter that you can download right now. (Update: It’s unclear what countries the sample is being offered in — readers are reporting it showing it for some but not universally.)

Apple has been heavily promoting the book in the last few days, on its iBooks Twitter account as well as through iTunes marketing emails. iBooks describes it as the ‘only book about Steve recommended by the people who knew him best’. For comparison, in one of the chapters, Tim Cook describes the Isaacson biography as a tremendous disservice.

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I’ve learned over the years that there’s no such thing as an Apple accessory that’s perfect for every user. A design optimized for budget-conscious users will often turn off people who are ready to spend more for something fancier, and vice-versa. The best a company can do is to design, execute, and price products well for a particular segment of the population. Anker specializes in this — it focuses on creating very good to great accessories for value-focused users.

Its new Ultra Slim Battery Case for iPhone 6 ($40-$60 on Amazon) is another example of that formula. Unfancy but more polished than similarly budget-priced rivals such as uNu’s DX-6, it’s not the most powerful or beautiful iPhone 6 battery case I’ve tested, but it does precisely what most users want: it more than doubles the iPhone 6’s power, doesn’t add much bulk to the device, and costs very little relative to most battery cases. Anker’s regular $60 price tag would be competitive for an Apple-certified case on its own, but it frequently sells for only $40, the best overall value I’ve seen for iPhone 6 users, hands-down.

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Following the latest 4K drone flyover video we posted earlier this month, Apple has shared an updated aerial shot showing construction progress on its Campus 2 project in Cupertino. The new shot shows significant developments since last month’s official image.
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The Apple Store is down, in preparation for announcements later today at Apple’s Spring Forward event. The store going down is a very strong indicator that something new will be available to buy after the event is over — but what products? The most likely answer is new MacBooks.

There is also the potential of Apple Watch preorders, although these are more likely to take place in a couple of weeks, assuming an April launch.

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In the second half of The Telegraph’s interview with Tim Cook, Apple CEO Tim Cook has reaffirmed his position on privacy. Cook says that whilst currently consumers do not understand the ramifications of sharing their data with third-parties, “one day they will”.

Moreover, Cook openly objects to governments that say data sharing is required to combat crime and terrorism. There has been pressure for tech companies to offer back-doors into encryption mechanisms, but a clear implication of this interview is that Apple will strongly oppose this view. Cook describes privacy as a ‘basic human right’.
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Over the past two weeks, I’ve written about the (surprisingly easy) process of adding solid state drives (SSDs) to radically speed up older iMacs, and the varied challenge levels of adding SSDs to older Mac Pros, Mac minis, and non-Retina MacBooks. Today’s guide looks at the easiest SSD installations of all: the MacBook Air and Retina MacBook Pro. A new SSD in one of these machines could have two, four, eight, or sixteen times the original storage, plus two to four times faster speeds.

Apple shipped most MacBook Airs and all Retina MacBook Pros with solid state storage, so upgrading these machines for extra capacity and speed is generally as simple as picking a new drive, then using two special screwdrivers during the installation process. Assuming your MacBook is old enough to be out of warranty — except for a few specific models — you’ll find that pretty much anyone can handle this swap with the right tools. Below, I’m going to show those tools to you, as well as the MacBook-ready SSDs that are worth considering…

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Update: Less than 30 minutes after launching its Kickstarter campaign, the Pebble Time is fully funded.

Pebble has this morning announced the next generation of its smartwatch, called Pebble Time. The device, as we reported last week, sports a color e-paper display, a thinner design, a microphone on board, and a completely revamped ‘timeline’ interface. Pebble Time is launching on Kickstarter with early bird pricing tiers at $159 and $179, but the device will retail for $199.

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Featured in our guide to the best Apple device batteries, the one-of-a-kind MacBook external battery pack ChugPlug demonstrated that Lenmar knows how to make unique accessories. By comparison, Lenmar’s new Maven Battery Case for iPhone 6 ($100) isn’t quite as distinctive. It’s basically a softer-curved and more powerful version of the company’s iPhone 5/5s battery case Meridian, which makes it extremely similar to numerous rival iPhone 6 battery cases I’ve tested from other companies.

But with four color options, the ability to refuel itself at 2-Amp speeds, and better button openings than certain lower-priced competitors, the 3,000mAh Maven does have some merits. Here’s a more detailed look at what makes this case blend in and stand out…

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Update: The image has been removed and replaced with the below image of an actual pebble… Oops?

We told you last week that Pebble is likely about to announce the next-generation of its smartwatch, featuring a thinner design, a color e-paper-like display, and a revamped OS. Now, thanks to an image hosted on Pebble’s own servers, we have a look at a device with a physical appearance matching the device we described. The device looks to have a larger bezel, as well as buttons that are smaller compared to its predecessor.

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[tweet https://twitter.com/Drake/status/566085353400852480/]

Canadian rapper Drake has released an unexpected new mixtape album on iTunes, announcing it on Twitter as it went live. The album, entitled If you’re reading this it’s too late, was added to iTunes shortly before midnight ET … 
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It’s not easy to create a legitimately novel accessory these days, and it’s even harder to sail smoothly through a crowdfunding campaign to bring one to market. Sanho — better-known as Hyper thanks to a popular line of battery products — spent much of 2014 preparing to release a female-friendly combination compact mirror and USB battery pack, using both Kickstarter and Indiegogo campaigns to raise funds for its production. After making a public splash at the 2015 CES alongside the new (and world’s smallest) laser pointer iPin, the mirror-battery Pearl ($40) is now shipping to customers.

The result — a 3.6″-diameter circular double mirror with a 3000mAh battery underneath — has been finished with silver, gold, or red glossy metallic exterior paint, and a white LED light ring inside. In short, it’s an elegant and welcome option for female iPhone users, delivering a combination of solid build quality and good value for the price.

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Square Enix’s The World Ends With You

Buying an app from the App Store is designed to be as easy as possible. A large button with a price tag sits as close to the app’s icon and name as possible, while additional details linger below. You’re not supposed to think or worry too much about each purchase — the transaction is impulse-driven when the price is low — and the implication is that the app will work when you get it, and keep working for a long time thereafter.

But what happens when an app — marketed as compatible with current iPhones, iPads, and iPod touches — is never updated for the latest version of iOS, and either stops working after an iOS upgrade, or never works at all on new devices? That’s the situation buyers of Square Enix’s $18 The World Ends with You: Solo Remix (and $20 iPad version) have found themselves in since iOS 8 was released. The game’s description claims that it “requires iOS 4.3 or later” and is compatible with devices that shipped with iOS 8, but it wasn’t actually iOS 8-compatible. Yesterday, Square Enix publicly flip-flopped on whether it would leave the game unplayable or fix it. Before changing its tune, the company told customers that they’d need to continue to keep using iOS 7 in order to play the game — an unrealistic alternative, though one that’s faced by users of numerous iOS apps that aren’t being updated by their developers.

By considering abandonment of the 69% of iOS users who are currently on iOS 8, Square Enix wasn’t just making a business choice; it was also spotlighting the risk App Store customers take every time they purchase an app. And it also revealed how long-unsolved App Store listing ambiguities are subjecting users, developers, and Apple itself to unnecessary problems.

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I grew up with a front-projector TV the size of a coffee table, later owned a rear-projection TV that was somewhat larger than an adult bicycle, and have since tested projectors shaped like DVD players, Mac minis, and iPhone cases. Pico projectors — generally small enough to fit in pockets — typically struggle the most to prove their practicality. Projectors generally need big, powerful lightbulbs to be seen in anything but the dimmest of rooms, and the smaller they are, the worse they tend to be, particularly as they move further from the surfaces they’re protecting on.

Korean developer Celluon — the company behind breakthrough laser keyboards that can create typing surfaces anywhere — is now trying its hand at pico projectors, and I have to admit that I’m far more impressed than I thought I’d be. PicoPro ($349) packs a high-definition video projector, a battery pack, and wireless capabilities into a 0.55″ thick enclosure with the same footprint as an iPhone 6 Plus. Overall, it’s the best small projector I’ve tested: much easier to use, quiet, and capable of delivering a better complete viewing experience. But like competing pico projectors, it also has some noteworthy limitations that you’ll want to be aware of before jumping in.

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It has a date — sort of. And it has a price — mostly. But less than three months before its release, the Apple Watch is still enigmatic in ways that the similarly pre-announced iPhone and iPad were not. Apple still hasn’t said more than one thing (“starting at $349”) about how the 34 different Watch models will be priced, and despite hiring a new team of sales executives from the fashion and watch worlds, no major changes are obvious at the Apple Stores where the watches will be sold.

What’s going to happen between now and April? 9to5Mac’s editorial team has been actively discussing the possibilities, and we’re ready to share our thinking with you today. Read on…

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It’s a great time to buy an iPhone 6 battery case. Last year, there were zero Apple-certified options, but today, there are a handful of good to great choices at various price points. They may look similar to each other in the picture above, but the sea of black shells masks some important differences in iPhone protection, battery recharging capabilities, and pricing. We now have two top picks for the iPhone 6, as well as two completely different top picks for the iPhone 6 Plus. Note that the iPhone 6 versions typically work with the newer iPhone 6s, and the iPhone 6 Plus versions work with the iPhone 6s Plus; both of the “s” models have slightly smaller batteries than their predecessors.

Which battery case should you buy? The most recent update to this piece on October 6, 2015 added another new option! Read on for all the details…

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