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Craig Federighi explains motivation behind making Swift open source & what the future holds

Earlier today Apple made good on its promise and released source code for its Swift programming language to the public. To go along with making Swift open source, Apple’s senior vice president of software Craig Federighi has sat down for a pair of interviews to discuss the benefits of open souring Swift and what’s in store for the future…


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Jimmy Iovine & Mary J. Blige discuss Apple Music ad, curation, & more in new interview

Update 10:20PM ET: Jimmy Iovine has issued an apology to BuzzFeed News for his controversial quote regarding him believing women have a “difficult” time finding music:

“We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.”

Apple executive Jimmy Iovine and popular recording artist Mary J. Blige sat down with the hosts of CBS This Morning earlier today to discuss Apple Music. A couple of months back, Apple debuted a new TV ad for its music streaming service starring Blige along with actresses Kerry Washington and Taraji P. Henson. In the ad, the three stars described Apple music as the “Instant boyfriend mixtape service” and touted that the For You feature is the equivalent of having a boyfriend inside your computer.


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Jony Ive talks Apple Pencil, calls other tools ‘poor representation of the analog world’

Alongside iPad Pro, Apple revealed a new tool to accompany the device, the Apple Pencil. While Apple Pencil has been hard to come by in terms of availability, those who have managed to get their hands on one have seemingly been impressed with the $99 Jony Ive-deisgned accessory. Now Ive, Apple’s Chief Design Officer, has sat down with Wallpaper Magazine and The Telegraph to discuss his inspiration to make Apple Pencil…


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Apple’s Angela Ahrendts talks her relationship w/ retail employees, Black Friday, & more

Ahead of her appearance at Bloomberg’s ‘Year Ahead’ business summit tomorrow, Apple’s SVP of Retail and Online Stores Angela Ahrendts has today made an appearance at Fast Company’s Innovation Festival in New York City. Ahrendts sat down with Fast Company Editor at Large Rick Tetzei to discuss her role at Apple since joining the company in 2014…


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Eddy Cue talks Apple’s rumored web TV service & creating in-house content in new interview

CNN Money has today shared the second part of its interview with Apple SVP Eddy Cue. In the first part of the interview, shared last week, Cue noted of how the Apple TV has graduated from the “hobby” stage and sold more than 20 million units. While sales of the new fourth-gen box are unclear at this point, Cue did hint at some future features come to the device in part two of the interview, as well as  Apple’s ultimate goal with the tvOS platform.


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Eddy Cue continues Apple’s enterprise tour, shows off iPad Pro at Dropbox Conference

Ahead of the release of the iPad Pro later this month, Apple executives have been taking part in a variety of enterprise-focused interviews, looking to convince the enterprise market of the device’s usefulness. Today, Apple’s SVP Eddy Cue sat down for a fireside chat with Dropbox CEO Drew Houston at the cloud storage company’s Open conference.


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Tim Cook says new Apple TV coming next week, reveals 6.5m paying Apple Music subscribers

As expected, Tim Cook today took the stage at the Wall Street Journal Digital Live conference for an interview. During his time on stage, Cook discussed a variety of topics, ranging from iPhone to Apple Watch and to Apple Music. The main points are below:

  1. New Apple TV available next Monday, Oct. 26, shipping later that week
  2. 6.5 million paying Apple Music customers, 15 million total subscribers
  3. A focus on CarPlay in the short-term, but the car industry is at an “inflection point for massive change”


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Apple’s Jony Ive talks memories of Steve Jobs at Vanity Fair Summit

As expected, Apple’s Chief Design Officer Jony Ive today took the stage at Vanity Fair’s New Establishment Summit at the Yerba Buena Center for the Arts in San Francisco. Ive shared the stage with famed director, writer, and producer J.J. Abrams. During his time on stage, the Apple executive spent a decent amount of time discussing the life of the late Steve Jobs, who passed away four years ago this week.


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Zane Lowe on Beats 1: ‘Time will tell’ if Apple Music really needs us

In a Radio Festival interview in London by Zane Lowe‘s former boss, Lowe told Radio 1 head Ben Cooper that Beats 1 is like a new-born baby.

We’ll grow up, but right now we’re three months old, and babies make a lot of noise, they look at the world all wide-eyed and they shit everywhere. That’s kind of what Beats 1 is, it’s very, very new, 13 weeks man, it’s crazy. It’s all new and weird – and no rules man, no rules.

He said that despite the high-profile nature of the station, he wasn’t taking its future for granted. Asked why Apple Music needs Beats 1, Lowe said he wasn’t sure that it did … 
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Tim Cook talks Steve Jobs, personal life, Apple Car, & more on ‘Late Show’ with Stephen Colbert [Video]

As expected, Apple CEO Tim Cook appeared on Late Show with Stephen Colbert tonight following his surprise appearance at the Fifth Avenue Apple Store yesterday. During the 10-minute discussion on the show, Cook and Colbert touched on a variety of topics, including the new iPhone 6s, Steve Jobs, Cook’s personal life, and Apple’s charitable efforts.


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Tim Cook to again appear at WSJ.D Live conference next month

The Wall Street Journal today announced that Apple CEO Tim Cook will appear at the second annual WSJ.D Live conference in October. Cook, of course, appeared at the inaugural WSJ.D conference last year and gave an in-depth interview with the publication. This year’s conference is slated to run from October 19th through October 21st at The Montage in Laguna Beach, California.


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Jony Ive, Tim Cook and other execs discuss importance of 3D Touch and how hard it was to get right

Earlier today, Apple took the wraps off the new iPhone 6s and iPhone 6s Plus and one of the flagship features the company focused on during the unveil was 3D Touch. 3D Touch is the highly anticipated force-sensing feature that adds new “peek” and “pop” gestures that bring up windows and interfacing hidden under panes. Bloomberg this evening has now published a fascinating piece in which it dissects the development of 3D Touch within Apple’s design team. The piece includes quotes from Apple executives such as Tim Cook, Alan Dye, Craig Federighi, and Phil Schiller…


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Kate Winslet talks new Steve Jobs movie as first official film poster is revealed

Following the first trailers for the upcoming Aaron Sorkin-penned Steve Jobs film landing online and TV in recent weeks, Universal has now revealed the first official poster for the movie (pictured above) as star Kate Winslet shares some thoughts on her role and the film in a new interview.

In a recent interview in New York Magazine, Kate Winslet, who stars in the Danny Boyle directed film alongside Michael Fassbender as Steve Jobs and supporting roles for Seth Rogen and Jeff Daniels, shares some insight into how she got the role, what to expect from the film and her experience on set.

On preparing for the role and meeting the real Joanna Hoffman:

I spent a great deal of time with Joanna, and she herself has a softness to her. She came to America as a young woman and achieved a great deal. One thing that was unique about her as a figure in Steve’s life was that she didn’t need anything from him. She just needed for him to be the best version of himself. And that’s what really set their relationship apart from any relationship with all his other colleagues…  She was an extraordinary, feisty Eastern European person who was pretty much the only person who could actually knock sense into Steve, and she was also kind of an emotional compass.

On what to expect from the film and Aaron Sorkin’s dialogue:

Sorkin makes it almost not about Steve Jobs at all. It’s about how that man has 100 percent dictated how we all live our lives today and how we function as people. The film is about all of us, and all of us today, not in ’84 or ’88 or ’98. I mean, look at us all — how we function. You look at a lot of toddlers today, they’ll pick up any screen of any kind, and they don’t push a button, they swipe. It’s horrifying but kind of extraordinary, and that is Steve Jobs…

The film is currently scheduled for release this October.

You can read more from the full interview online here and check out the recent TV trailer here.

Jony Ive & Jimmy Iovine slated to speak at Vanity Fair Summit in October

Vanity Fair today has revealed the list of people who will speak at its upcoming New Establishment Summit in October and once again, Apple’s Chief Design Officer Jony Ive will be in attendance. Last year, Ive attended the event and discussed many of his opinions on design and told several stories of designing the various iPhone models over the years. This year, however, Beats cofounder Jimmy Iovine will also be attending the Vanity Fair event.


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Jimmy Iovine details the day Taylor Swift changed Apple Music’s revenue model

In a new interview with the London Evening Standard, Apple executive Jimmy Iovine has shed some more light on the day that Taylor Swift published her open letter to the company calling for artists to be fairly compensated during the three-month free trial of Apple Music. In her letter, Swift called on Apple to do the right thing and not ask artists to provide their music for no compensation. In today’s interview, Iovine described the behind-the-scenes workings that saw Apple change its tune regarding compensating artists during the free Apple Music trial:


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Zane Lowe’s interview with Ed Sheeran on Beats 1 now available via YouTube

After launching Beats 1 with an interview featuring Eminem, Zane Lowe followed up yesterday by interviewing singer/songwriter Ed Sheeran. If you missed the live interview, though, it has now been added to the Beats 1 YouTube channel. Unfortunately, it’s audio-only at this point, although Zane did share a video clip on his Instagram so it seems likely that a video version is coming soon.


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Flipboard responds to Apple’s News app, says it released the same thing 5 years ago

We’ve already heard what many of the top streaming music services have to say regarding Apple Music, but now another company with whom Apple is now competing has commented on its new battle. At WWDC, Apple introduced a new News app that will be built into iOS 9 when it launches later this fall. The app features a magazine-style interface that when showed off for the first time, prompted many comparisons to the popular Flipboard reading app.


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Phil Schiller talks 16GB devices, ultra-thin design, Apple Music, and more during interview

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Apple’s SVP of marketing Phil Schiller this evening gave an interview on John Gruber’s podcast The Talk Show during which he addressed a variety of different topics. Gruber and Schiller together discussed Apple’s WWDC announcements, such as watchOS 2 and Apple Music. The two also talked about many of Apple’s decisions over the past couple of years, including the company’s obsession with making the thinnest devices possible and how on earth they still sell 16GB devices in 2015.


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Opinion: Beats 1 is what sets Apple Music apart from the competition

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Apple announced its streaming music service at WWDC this week after months of much anticipation. The service includes many of the features that our own Mark Gurman reported on months in advance. Earlier this year, I broke down my own thoughts on what features the service needed to have in order to convince me to switch from Spotify. Those requested features included excellent support for my previously acquired music; well-designed, cross-platform apps; exclusive content; competitive pricing; and a killer radio functionality.

In response to the requests for a killer radio functionality, Apple announced something called Beats 1. Beats 1 is a 24/7 streaming radio station that will be integrated directly into Apple Music on Mac, Windows, iOS, Android, and Apple TV. World renowned DJ Zane Lowe will host Beats 1 from Los Angeles, Ebro Darden, a hip hop DJ, will broadcast from New York, and Julie Adenuga, a grime DJ, will host from London. This team together poses a serious threat to not only competing streaming services like Spotify, Rdio, Tidal, and Google Play Music, but also to traditional radio stations and SiriusXM.

No competitor to Apple Music has anything that even remotely resembles Beats 1.
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Tim Cook talks Apple Pay, Xiaomi, new environmental efforts during China visit

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Tim Cook, who is in China this week to discuss Apple’s new environmental initiatives, spoke to Chinese media regarding his plans to further expand Apple services in the country. Speaking to news outlet Xinhua, Cook discussed a variety of topics, including his hope to launch Apple Pay in China and get a smartphone in the hand of every resident.


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Apple SVP Jeff Williams to speak at the Code Conference later this month

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Re/code regularly gets Apple executives to appear at its annual conferences and this year is no exception. The site announced that Apple’s Senior Vice President of Operations Jeff Williams will speak at the Code Conference 2015, which runs May 26 to May 28th. Re/code’s speaker appearances typically take the form of an interview, so you can expect the executive to give some insight on Apple’s latest announcements (Apple Watch) although naturally major feature announcements will not be discussed. The WWDC keynote will serve as Apple’s platform to feature its newest advancements in iOS and OS X, which is held on June 8th.


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Jony Ive & Marc Newson discuss the design, usability, & materials of Apple Watch (Video)

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https://www.youtube.com/watch?v=afYnwnCp_D8

As the Apple Watch arrives in the hands of customers, Vogue has shared a video interview with Jony Ive and Marc Newson, in which the two discuss the design process of the device. Ive and designer Newson both discuss the reasons that customers may purchase the Apple Watch, as well as their own opinions on the design and the choices that went into the design process. The interview, conducted by Suzy Menkes, was held at the Condé Nast International Luxury Conference in Florence, Italy.


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Original Mac designer Andy Hertzfeld says Jobs would not have liked ‘Becoming Steve Jobs’ book

Andy Hertzfeld & Steve Jobs at Steve Wozniak’s wedding

Becoming Steve Jobs, the latest Jobs biography, written by Brent Schlender and Rick Tetzeli, received high-praise and support from Apple and its executives. One of the original members of the Macintosh development team, however, has published a post on Medium outlining why he thinks Steve Jobs would have not liked the biography. Andy Hertzfeld says that the harsh and negative tone applied to the early part of Jobs’ career at Apple and NeXT is unfair and not true.


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