iPad Air sales Stories January 22, 2014

A couple of days after Fortune did its roundup of analyst estimates of iPhone sales, it has now done the same for the iPad, with the average forecast coming out at 25M sales in the final quarter of last year (Apple fiscal Q1) – up 10 percent from the previous year.

iPads were a more challenging market to forecast, observes Fortune‘s Philip Elmer-Dewitt:

The iPad Air didn’t ship until Nov. 1, missing one third of the quarter; the new iPad Mini (with Retina display) showed up 12 days later and was in short supply all the way through Christmas …  expand full story

iPad Air sales Stories December 5, 2013

Apple dominated Black Friday/Cyber Monday weekend sales, says analytics company

Analytics company Localytics said that of all the gadgets purchased across the Black Friday/Cyber Monday weekend, the iPad Air enjoyed by far the largest boost in sales.

Comparing activations with those for the previous weekend, 51 percent more iPad Airs were sold, with Apple also taking second and third places with the original iPad Mini and iPhone 5c. In all, Apple products took six of the top nine places.

According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, including Apple’s promotion of giving gift cards with purchases of the iPad Air and iPad Mini (but not iPad Mini 2nd gen) devices. This, combined with a smaller base of iPad Air devices and the novelty of the iPad Air (released on November 1st) resulted in the iPad Air dominating on Black Friday weekend. Apple’s older iPad Mini model finished second, and the iPhone 5c took third. As previously reported by Localytics, the iPhone 5c is gaining on its more sophisticated cousin, the 5s, during the past couple months.

Localytics analysed figures for over a million devices to reach its conclusions.

Apple has also overtaken Dell as the desktop PC brand most shoppers intend to buy according to data from Park Associates (via CNET). Apple already topped the list for laptops, tablets and routers.

iPad Air sales Stories November 4, 2013

air

Tracking data from Fiksu suggests that iPad Air adoption may be outpacing both the iPad 4 and the iPad Mini by around four to one. The numbers are as yet very small, but three days in, iPad Air usage hit 0.8 percent of active devices versus less than 0.2 percent for the iPad 4 by the same time …

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