Opinion pieces & commentary

If early indications are anything to go by, 2016 looks to be a relatively big year for Apple. After an ‘s’ year of iPhone upgrades, no new iPad Air model, and the original Apple Watch hardware going on two years of age, there is huge potential for the company to impress users and investors alike. We’ve already seen a handful of leaks and rumors pointing to possible releases for Apple this year, which makes us wonder: What rumored 2016 Apple product excites you the most?

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Welcome to the latest edition of Jeremy’s 5, my latest roundup of 5 interesting little things that aren’t big enough for full articles, but are still worth sharing with you.

This week, I’m looking at Enblue’s iPad Pro upgrade kit for an excellent multi-device dock, Olloclip’s Studio accessory bundle for iPhone photographers, AAXA’s P5 video projector, Apple innovation/execution in 2016, and the likelihood of an Apple virtual reality solution in the near future…

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Apple has long been rumored to have an interest in the virtual reality market, but the company itself has always remained quiet on the technology. That’s not an unusual strategy for Apple, though, as it often only makes very general, or even negative, comments about a technology until it is ready to announce its own foray into a market. During the company’s earnings call for the first quarter of 2016, however, CEO Tim Cook was asked about his opinions on virtual reality.

Speaking on the call, Cook said that he thinks virtual reality has some interesting applications and noted that he doesn’t think it is a niche market, a comment often used against the technology by its naysayers. “I don’t think VR is a niche,” Cook said. “It’s really cool and has some interesting applications.”

This begs the question as to what exactly Apple has planned for virtual reality. There are a variety of possibilities, some of which companies like Google have already capitalized on. As we’ve learned in the past, however, Apple has no problem with launching its own version of a technology later in the game. So, let’s talk about some of the potential places in which Apple could implement virtual and augmented reality technologies…

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Six years ago today Steve Jobs introduced the iPad on stage in what was arguably one of the best product demos from Apple or any other tech company for that matter. The hype was tremendous but the demo was low key.

Jobs plainly explained why the iPad needed to exist and where Apple believed it fit between iPhones and Macs, then offered an almost hypnotizing demonstration of what using an iPad was like. Highlighting the intimacy of the tablet, Jobs demoed the iPad on stage while comfortably seated for a full 12 minutes. If you’ve never watched the demo or haven’t seen it lately, queue it up and see for yourself how much it stands out from nearly every other product introduction.

Six years in, the iPad has matured from a single product to a whole product line with multiple screen sizes, price points, and even accessories specific to the tablet. iPad sales peaked two years ago, though, and that peak’s clearly not temporary like many believe it is with the iPhone. Even with a whole new display size with the iPad Pro, Apple saw year-over-year declines with iPad sales last quarter.

So how exactly have iPad sales been changing over the years, what has Apple done to address the product category, and what opportunities remain for the tablet family?

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After literally years of analysts claiming that we’ve reached ‘peak iPhone’ – that Apple’s year-on-year growth had gone as far as it could go – that day has finally arrived. iPhone sales last quarter were essentially flat (up just 0.4% year-on-year), and the company yesterday forecast that this quarter will see its first ever year-on-year decline in revenue since 2003.

If Apple hits the midpoint of its projected revenue for the current quarter, it will suffer a year-on-year fall in income of 11%. For the first time in 13 years, the ‘Apple is doomed’ merchants can cite real-life numbers as support for their position.

The reality, of course, is far more nuanced. There are some very specific reasons why the current quarter will be such a tough one, and why ‘peak iPhone’ is likely to be temporary, and I’ll get to those in a moment. But there’s also a bigger picture that suggests that Apple may have to be willing to think the unthinkable when it comes to the huge margins it has been able to enjoy to date …

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I remarked on a recent episode of 9to5Mac’s Happy Hour podcast that the rumored 4-inch iPhone would absolutely need to take Live Photos for me to even consider giving it a serious test run. I’ve taken enough really good Live Photos — full resolution still images with brief motion and sound captured as well — on my iPhone 6s Plus that it’s one feature I wouldn’t trade.

Then on Friday we had Mark Gurman’s reporting that Apple was planning Live Photos, an iPhone 6s feature, for the expected 4-inch iPhone 5se (which likely won’t be called 6c). Today that reporting was followed up with the possibility that the iPhone 5se could have the same processor and co-processor as the iPhone 6s, albeit with fewer pixels to push with a smaller display.

Suddenly the iPhone 5se is sounding less like last year’s hardware recycled and more like a serious 4-inch phone to consider. But who is the iPhone 5se for and is it really worth considering if you’re like me and run to the latest and greatest hardware? I’m still thinking through this prospect myself, and I have a few thoughts worth considering before the device is officially unveiled …

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With KGI suggesting that we could see new MacBook models as early as the first half of the year, I thought it would be a good time to expand on the suggestions we made in our 2016 roundup and speculate in a little more detail on what we might expect from those machines.

There is rather a lot of speculation involved, for a couple of reasons. First, while we tend to see a number of leaks and rumors for the iPhone – not least from our own Mark Gurman – there are notably fewer for Macs. We’ll likely see some nearer the time, but we could as yet still be six months out.

Second, it’s easier to predict what Apple is likely to do with regard to the MacBook range than when it might do it. I’ve argued before that we can at some point expect Apple to drop the MacBook Air label, leaving two ranges known as the MacBook and the MacBook Pro. But whether that will happen this year or next is, I think, harder to guess.

But let’s start with what we know about the technology available to Apple this time around …

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Welcome to the latest edition of Jeremy’s 5, my latest quick roundup of 5 interesting little things that aren’t big enough for full articles, but are still worth sharing with you.

This week, I’m looking at the next wave of emoji, T-Mobile’s 4G LTE CellSpot, Google Photos, iCloud/iTunes Account Merging, and battery drain from the latest iOS beta…

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It was only a few months ago that the iPhone 6s and iPhone 6s Plus were made available, but rumors regarding the upcoming iPhone 7 have been circulating for several months now. Rumors have ranged from design changes to new software features to new hardware features and more. While it’s certainly possible that Apple could go all out and introduce every rumored feature with the iPhone 7, it’s likely some of the speculated features are either not real or will be held for future generation devices. So, we want to know, which of the rumored features has you most excited for the iPhone 7? Participate in the poll below and read on as we discuss each of the rumored features…

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Phil Schiller said in 2013 that “education is in Apple’s DNA,” and it’s no exaggeration. The company’s commitment to the education sector was there from the very beginning. Steve Jobs told the Smithsonian that he wanted to donate a computer to every school in the U.S. as long ago as 1979.

I thought if there was just one computer in every school, some of the kids would find it. It will change their life. We saw the rate at which this was happening and the rate at which the school bureaucracies were deciding to buy a computer for the school and it was real slow. We realized that a whole generation of kids was going to go through the school before they even got their first computer so we thought the kids can’t wait. We wanted to donate a computer to every school in America.

The company couldn’t afford it in those days, but Steve lobbied Congress to introduce a bill that would have created sufficient tax breaks to make it possible. That attempt failed, but Apple did succeed in brokering a tax deal in California that saw the company donate an Apple IIe to every school in California. Apple led the PC market in education for a time, and even created education-specific Mac models.

More recently, Apple appeared set to bring its educational success into the iPad era in 2013 when it announced a $30M deal (that would eventually have been worth a quarter of a billion dollars) to equip every student in the LA Unified School District with an iPad. If that program had succeeded, it would have created a template for rolling out similar ones across the whole of the USA. Instead, it failed catastrophically, and it now appears that Chromebooks are winning where iPads have failed …

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Welcome to the latest edition of Jeremy’s 5, my latest quick roundup of 5 interesting little things that aren’t big enough for full articles, but are still worth sharing with you.

This week, I’m following up my pre-CES predictions with quick post-CES thoughts, discussing a classic game emulator, mulling Apple News, and offering a few thoughts on future Apple products: the Apple Watch 2 and second-generation 12″ MacBook…

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When it was discovered that Apple applied for trademarks for Beats 2, 3, 4, etc, it seemed pretty obvious the company was considering expanding its 24/7 Beats 1 radio station that it’s promoted as a key part of its new Apple Music service since launch.

And it’s not a stretch to imagine how it could easily expand on the mainstream programming found on Beats 1 currently. Think of a 24/7 station that focuses specifically on one genre like rock, jazz, or hip-hop, for example, with shows programmed to focus on subgenres or featuring guest hosts and regular segments much like Apple’s Beats 1 station. To me this seems like a natural progression for Beats radio as part of Apple Music, but it’s possible Apple could also include more than just more music with Beats 2, 3, and beyond.

Sports/Talk Radio/Podcasts… 

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The view that Apple lost its innovative edge with the sad loss of Steve Jobs has been one of the oft-repeated criticisms of the company in recent years. But this idea is based on an entirely mythological view of Apple as a company that was constantly launching ground-breaking new product categories.

The reality is a little more mundane. The Macintosh, a truly revolutionary computer, was launched in 1984. We had to wait 17 years for the next groundbreaking product: the iPod in 2001. We had to wait six years after that for the next major product category: the iPhone in 2007. And a further three years for the iPad in 2010. (If you wanted to push things a little, you could argue that the MacBook Air was also so revolutionary that it deserves to be included; if so, we’re up to five new product categories in 26 years.)

Note, too, that none of the product categories were invented by Apple. Xerox, of course, invented the graphical user interface for personal computers. There were MP3 players before the iPod; touchscreen smartphones before the iPhone; tablets before the iPad. What Apple did in each case was what the company does best: take something clunky and used only by techies, and turn it into a slick product that will appeal to the masses.

So no, Apple never has churned out revolutionary new products on an annual basis. If we’re going to assess its performance today, it has to be against a realistic background. Zac recently reminded us of Apple’s product timeline for 2015. Looking at this in the context of a company whose true history is occasionally taking a new product category and doing it better than anyone else – and in between times merely refining its existing product ranges – how did Apple do this year … ?

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The Apple Watch was released 8 months ago and it has been met with a wide array of responses from users. The device presented a new dilemma for Apple. Instead of something like an iPhone, which while meant to be used daily, is not meant to necessarily be constantly sending you notifications, Apple Watch’s purpose is to keep you alert 24/7. As I’ve learned over the last 8 months, that has its own benefits and drawbacks.

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Tim Cook teased Apple’s product pipeline to investors back in October 2013 by saying the company would enter new categories with releases that fall and “across 2014.” This set the expectation that the next year would include new releases in each quarter rather than staying mostly quiet until WWDC in June, then saving new iPhones, iPads, and Macs for the fall.

Perhaps that was a promise better made a year later as most new products in 2014 were once again kept for the fall, but 2015 has been one where Apple has truly released new products all across the year. So many, in fact, that it’s probably difficult to recall every single new hardware and software product without referencing the history books.

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Steve Jobs famously said that people don’t know what they want until they see it. To which I’d add that sometimes we don’t know what we want until we’ve used it for a while.

I’m old enough to have been around when the first Macintosh was launched. In that case, I knew I wanted one the moment I saw it. This was how computers were supposed to work. The total cost of the Macintosh plus second floppy drive plus ImageWriter printer was a frightening amount at the time, but I didn’t care – I had to have one.

The iPad was a different story. I originally bought one intending it to be nothing more than the movie equivalent of the Kindle, yet within a very short time it became my primary mobile computing device.

The Apple Watch was different again. As someone who started out as a total smartwatch skeptic and has now been fully assimilated, I thought it might be interesting to briefly look back on that journey and also think a little about what the future might hold for the device …

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Earlier today, Apple announced some of the most wide-ranging changes it has made at the senior executive level since iOS chief Scott Forstall was ousted and replaced in late 2012. Senior VP of Operations Jeff Williams was promoted to COO (Chief Operating Officer), Johnny Srouji was elevated from VP to Senior VP of Hardware Technologies, Senior VP of Marketing Phil Schiller added App Store responsibilities, and Tor Myhren is leaving the Grey Group to be VP of Marketing Communications at Apple, replacing Hiroki Asai. Let’s take a look at what each of these changes is likely to mean…

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Last week, I wrote an article called The Top 10 Android Features Apple’s iOS 10 Should Steal, and — surprise — it turned out to be somewhat controversial. Over 120 comments reflected a wide range of opinions on the future direction of Apple’s mobile operating system, with most commenters agreeing that iOS should take some inspiration from Android, but only for the specific features they personally liked. Unfortunately, in keeping with our increasingly polarized society, a few particularly caustic Apple fanboys decided to go crazy, personally attacking fellow commenters who liked the ideas, the author who dared to suggest them (“poor old me“), and the very concept of taking any ideas whatsoever from Android.

On one hand, I understand where the fanboys are coming from. Some people just love whatever Apple releases and does, no matter what. Others are so emotionally or financially invested in Apple that any suggestion of potential improvement is perceived as an attack on the company’s well-being. But it’s hard to sympathize with people who freak out when Apple’s described as anything less than perfect. Walt Mossberg called out “cultists” for this behavior in his article, “It’s Not a Church, It’s Just an Apple Store,” naming it the Doctrine of Insufficient Adulation. Demanding unyielding praise is nonsensical, and ultimately unhealthy for the Apple community as a whole. Simple statistics suggest that under 0.05% of our readers fall into cultist territory, but they’re abrasive enough to turn off the other 99.95% of readers we care about.

It’s important to understand that these hard-core fanboys aren’t just a tiny minority of all iOS users — they also have fringe views relative to the general population. Reasonable people can debate the precise numbers, but Android currently powers roughly 4/5 of the smartphones out there. It’s easy to credit aggressive Android device prices, but it’s clear that Android has features that appeal to people, too. From my perspective, it’s perfectly reasonable for iOS users to want some of Android’s features — especially if they don’t want to switch to Android devices. Yes, Apple’s a great company, and yes, iOS is a great platform, but they’re not perfect. Even if you don’t like Google, there’s room to learn (and borrow) from Android…

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I’ve had my Apple Watch since the day it launched on April 24th and have been wearing it everyday since. This was probably the longest I’ve had a wearable without having any hardware issues. Then my speaker blew out first thing randomly one morning…

Yes, I did all the trouble shooting steps one should do before officially being upset and frustrated: checking the volume under settings, turning the iPhone and Apple Watch off and on, and even erasing the Apple Watch setting it back to factory settings and setting it up as a new Apple Watch, even though I had a backup. After testing the sound by using timers, and trying to make phone calls from my watch, none of that worked. This meant I had a few days to really see how going without the Apple Watch would actually impact me.

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Apple this year introduced several major new pieces of hardware, the iPad Pro, Apple Watch, fourth-gen Apple TV and 12-inch MacBook. Like most Apple fans, the one that had me the most excited at launch was the Apple Watch. I thought Apple Watch would have a huge impact on my daily life, but 8 months in, the new Apple device that’s actually affected by day-to-day technology usage the most is the 12-inch MacBook.

I was incredibly skeptical of the 12-inch MacBook when Apple initially announced it. As someone who types for a living, I was worried about the new butterfly keyboard being less conducive to productivity than the standard scissor keyboard. I was worried that the single USB-C port would prove to be a huge roadblock in day-to-day use. 8 months later, however, I’m entirely sold on the 12-inch MacBook and think it’s the best new product Apple introduced in 2015 and I can’t wait to see where Apple takes it in the coming years. The 12-inch MacBook has renewed my faith in the fact that Apple can still design gorgeous pieces of hardware that actually improve on and fulfill a need in the market.

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Like many this morning, my first reaction to Apple’s Smart Battery Case was … what the heck? Albeit not expressed in those exact words. Seth tweeted that it seemed to be evidence that Jony Ive has left the building.

My colleague Jeremy has addressed the battery case specifically, but I think there’s a broader issue here. Apple claims to sweat the details when it comes to the design of its devices, and – a few grumbles aside – I think that’s a legitimate claim on the aesthetic front. It does go to obsessive lengths when it comes to making its devices as visually pleasing as possible. One part of that obsession is making iPhones as thin as it can.

But, to my mind, the company has an almost schizophrenic attitude here. It goes to all that trouble to make the phones as slim and sleek as humanly possible, yet it knows full well that the first thing the vast majority of owners do when they take delivery is to slip the phone into a case. Those cases substantially increase the thickness, and hide the design.

Which brings us to problem two … 
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