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Steve Jobs

The foundation of Apple

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Steve Jobs was the co-founder and CEO of Apple. He also founded NeXT and was the majority shareholder of Pixar, both of which he was also CEO. Jobs is known as an icon of creativity and entrepreneurship. The prolific author Walter Isaacson released Jobs’ biography in October of 2011. Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Jobs attended Reed College for a short period of time before dropping out in 1972. However, he continued to dabble with classes unofficially and came across a calligraphy course instructed by Robert Palladino. This course ended up being highly influential for Jobs as he attributed it to bringing multiple typefaces to the Mac.

Steve Jobs founded Apple with Steve Wozniak and Ronald Wayne in 1976. After a drawn out power struggle Jobs was pushed out of Apple in 1985. He then founded NeXT in 1985 and also funded the move of Lucasfilm’s Graphics Group to become its own corporation, which became Pixar in 1986. Just over a decade later in 1997, Jobs returned to Apple as they acquired NeXT. His return marked the beginning of a new era of success. He took over as CEO in July of 1997 and continued on until handing the position to Tim Cook on August 24, 2011 after increasing health problems. Jobs passed away on October 5, 2011.

Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

FT interviews Jony Ive ahead of Apple Watch, details on design vs. iPhone (and battery vs. thin), intensity and pricing estimates

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London’s Financial Times today carries a profile of Jony Ive in which he discusses how the Mac changed his dislike of computers, why he is consumed by design and disinterested in sales, the difference between designing a phone (and its slim battery)  and designing a smartwatch–and why Apple decided to take a low-key approach on even the top-end Edition watch.

The piece also contained an interesting (if possibly mistaken) estimate on Apple Watch pricing (update: Apple PR has now confirmed to us that the FT is indeed mistaken) … 
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‘Becoming Steve Jobs’ book with Tim Cook & Jony Ive interviews coming March 24th

There’s a healthy amount of story telling about the life of Steve Jobs due out this year. In October, we’ll get to see Aaron Sorkin’s take on the late Apple co-founder’s experience at Apple play out on the big screen when “Jobs” hits theaters.

Sooner than that, though, a new book from Brent Schlender & Rick Tetzeli entitled Becoming Steve Jobs (announced via Daring Fireball) will attempt to be different from all the other Jobs books.

Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

How will this new book differ from everything that has already been published about Jobs including his authorized biography from Walter Isaacson? The book is loaded with interviews, for starters, including ones from Apple executives like Tim Cook, Jony Ive, and Eddy Cue (so don’t expect any pen throwing).

Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others.

The new book is available for pre-order now from iBooks, ($14.99), Kindle ($14.99), and hardcover (Reg. $30, pre-order $21.78) and due out March 24th.

On what would have been Steve’s 60th birthday, imagine an Apple where he’s still in charge

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Almost everything Apple has done since the unfortunate passing of Steve Jobs has been met with comments about what the company would or wouldn’t have done had Steve still been here – even though his marching orders for Tim Cook were to never ask what he would have done.

But things certainly would have been different. The flattened user-interface of iOS 7 versus the skeuomorphic approach of the Jobs era. Would have it have happened at all? Would he have stopped it going quite so far? Would Apple have gone in a different direction?

What about an Apple Television? Steve said years ago that he “finally cracked it,” suggesting that he had a design and user-interface he was happy with. If the hold-up now is the content, would Steve have been able to bulldoze through the necessary deals to have launched it by now … ? 
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The New Yorker profiles Jony Ive: details meeting Jobs, iPhone 6, Apple Watch, cars and more

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The New Yorker has published an extensive profile on Jony Ive, Apple’s Senior Vice President of Design. Many newspapers have written up articles on Ive in recent years, but this latest account by Ian Parker is by far the most detailed and (arguably) the most interesting, revealing new anecdotes and tidbits on Apple’s latest products in the process.

The story tracks how Jony arrived at Apple back in the late 90’s, how his relationship with Jobs developed over that period, and how he is adapting to ‘leading’ design in post-Jobs Apple. The piece includes some new details about how the Watch project and the newest iPhones formed, as well as incorporating quotes from Tim Cook, Bob Mansfield, and others.

Read on for some select excerpts from The New Yorker’s story.


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Sorkin’s long-awaited Steve Jobs biopic due in theaters October 9th

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With filming of the Aaron Sorkin-written Steve Jobs biopic based on Walter Isaacson’s official biography kicking off in recent days, Universal Pictures has shared an official release date for the film. According to CNBC, the film’s studio says the Jobs film will be released in theaters later this year on October 9th, 2015.
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Principal filming finally underway for Sorkin/Boyle Steve Jobs biopic, sticking with ‘three keynote’ focus

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Universal Pictures has announced that principal filming of the Steve Jobs biopic written by Aaron Sorkin and directed by Danny Boyle is now finally underway. The announcement confirms that the movie, dropped by Sony back in November, will still follow the original three-act structure based around three keynote presentations.

Universal Pictures today announced that principal photography has commenced in San Francisco on Steve Jobs. Set backstage at three iconic product launches and ending in 1998 with the unveiling of the iMac, the film takes us behind the scenes of the digital revolution to paint an intimate portrait of the brilliant man at its epicenter.

Surprisingly, Universal says that the final product announcement will be the iMac, in 1998, rather than the launch of the iPhone as had been widely expected … 
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Camera crews arrive at Steve Jobs’ childhood home as production on biopic finally begins

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Image via <a href="http://www.cnet.com/news/lights-camera-apple-filming-starts-for-new-steve-jobs-biopic/" target="_blank">CNET</a>

The Sony- Universal-produced Steve Jobs biopic starring Michael Fassbender has finally started filming after what seemed like an endless array of cast and crew changes. CNET spotted production crews setting up at the Los Altos childhood home of Steve Jobs earlier today.

As was revealed last year, the movie, written by Aaron Sorkin and directed by Danny Boyle, will likely feature only a handful of locations, including the former Jobs home garage. While Fassbender is set to play Jobs, several other cast members have been tapped to portray other prominent individuals in the executive’s life.


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Apple creating a smaller version of iconic Shanghai store as promised Chinese retail expansion continues

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Pudong, Shanghai, store left; latest Chongqing store right

Apple is creating in Chongqing, China, what appears to be a smaller version of its iconic glass cylinder Apple Store in Shanghai. ifo Apple Store shared a series of photos as the wraps came off what is set to be Apple’s third retail store in the Chongqing region, which has a total population of more than 28 million people.

Workers dismantled the huge steel structure that has been covering the entrance for nearly the past year, revealing a 30-foot tall glass structure that will lead to the underground store. The entrance is set in a plaza and surrounded by tall buildings, a setting similar to the [Shanghai] store, but on a smaller scale.

The first Apple Store in Chongqing opened in July of last year, and a second one is under construction. More photos of the latest store can be seen below … 
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Disney CEO Bob Iger reflects on working with Steve Jobs: the ‘relationship that most shaped his thinking’

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A Fortune interview with Disney CEO Bob Iger, featured on the magazine’s cover (seen below) today, makes much of the importance of Iger’s relationship with Steve Jobs.

Fortune’s Michal Lev-Ram writes: “If there is one particular relationship that has most shaped [Bob Iger’s] thinking, it’s the six-year friendship he had with another CEO: the late Steve Jobs […]

Ed Catumull, Disney’s animation president, says of the Iger/Jobs relationship: “Steve recognized that in Bob he actually had a partner. In the subsequent years they thought of each other as true partners. That’s what he wanted, and that’s not what he had previously.”

The mutual respect the pair felt for each other was reflected in the fact that Jobs, before his death, asked that Iger be invited to take his place on the Apple board … 
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Boardwalk Empire’s Michael Stuhlbarg to play Andy Hertzfeld in Steve Jobs biopic

Michael Stuhlbarg in HBO’s Boardwalk Empire

More casting news regarding the Aaron Sorkin-penned Steve Jobs biopic now being produced by Universal Pictures has come to light in yet another set of leaked Sony emails. According to Deadline, Boardwalk Empire actor Michael Stuhlbarg has been selected to play Andy Hertzfeld, a member of the original Macintosh team.

Apart from Stuhlbarg, several other casting decisions have already been revealed, including Michael Fassbender as Steve Jobs and Seth Rogen playing the role of Steve Wozniak. Jeff Daniels is reportedly in talks to play John Sculley.

Of course, the film has changed lead actors, directors, and even studios so many times that at this point that it may be best to take any casting news with a grain of salt.

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Siri founder Adam Cheyer tells the story of its creation in this hour long video

http://vimeo.com/114901844

While the video is at times technical and “in the weeds” it is a great overview of the creation of Siri that I hadn’t yet seen.  Mixed in are anecdotes about Apple, Steve Jobs and other players that made the technology happen.

Walking backward in time, Adam discussed the technical history of Siri as well as how the vision of virtual personal assistants evolved over time. He wowed the audience with a video from 1987 on a concept from Apple where predicted a Siri like device 24 years in the future and was only off by 2 weeks.

The talk is from the Listen 2014 Conference given last month. Cheyer left Apple in late 2012 and has started work on a new Startup

 

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Judge denies media requests for public release of Steve Jobs deposition from iPod antitrust case

A judge decided today to deny media requests for a public release of Steve Jobs’ videotaped deposition in last week’s iPod antitrust case. Apple had been fighting back against these requests, saying that members of the press who wanted to air the video just wanted to see “a dead man.”

The ruling essentially states that since live testimony from witnesses was not recorded and then released to the media, the Jobs deposition should not be either. Because the video was not entered into evidence as an exhibit, it can’t be treated like evidence.

There was also a concern expressed in the ruling that in the future, witnesses might be hesitant to give videotaped depositions if they believed the video might be released to the press. Transcriptions of the portions of the video shown in court are included in the public record, and the judge found that to be sufficient.

You can real the full ruling below (via Apple Insider).

Jury begins deliberations in antitrust lawsuit over iPods, iTunes, and third-party music stores

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The class-action lawsuit against Apple over alleged anticompetitive behavior in how the iPod handled songs from third-party much stores is finally in the hands of a jury. Following last week’s final witness testimony, the jury has started deliberations in the decade-old case.

The evidence and testimony in this case have given us quite a bit of insight into the way Apple operated ten years ago with regards to its iPod and iTunes business. Former CEO Steve Jobs took jabs at rival Real Networks in a videotaped deposition (which the media wants the public to see, but Apple doesn’t). We also learned details of Apple’s contracts with record labels.


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More leaked Sony emails reveal possible locations for Steve Jobs biopic

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Michael Fassbender will reportedly play Steve Jobs in the upcoming biopic

While we’ve already learned some interesting details about the upcoming Steve Jobs biopic from the recently leaked Sony Pictures files, it seems there’s still more to be gleaned from the company’s documents. As the Verge notes today, new emails have revealed the possible settings for the film, which include “two auditoriums, a restaurant, and a garage.”

Those locations were included in an email sent from screenwriter Aaron Sorkin, who, along with director Danny Boyle, will be taking the film to Universal Pictures for production after working with Sony on it for several years.


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Apple fighting media requests to air Steve Jobs deposition from iPod antitrust suit

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As we noted earlier today, several media outlets have filed a motion that would allow them to air the videotaped deposition of Apple co-founder Steve Jobs that was played for jurors in the ongoing iPod antitrust lawsuit. Now the Verge reports that Apple is fighting back against the motion, with the company’s lawyers accusing the media of wanting to see “a dead man.”

As Apple attorney Jonathan Sherman put it:

The marginal value of seeing him again, in his black turtleneck — this time very sick — is small. What they want is a dead man, and they want to show him to the rest of the world, because it’s a judicial record.


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Universal eyes Jeff Daniels to play former Apple CEO John Sculley in Steve Jobs movie

The Wrap reports that Universal Pictures is eyeing The Newsroom (and Dumb & Dumber) star Jeff Daniels to perform as former Apple CEO John Sculley in the upcoming Steve Jobs movie by Aaron Sorkin. Daniels would be reunited with Sorkin and Scott Rudin, executive producers of The Newsroom, starring alongside Michael Fassbender as Steve Jobs and Seth Rogen as Steve Wozniak.
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AP, Bloomberg and CNN file motion to allow them to broadcast Steve Jobs deposition video

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We may get to see the two-hour video of Steve Jobs giving pre-trial evidence in the iPod antitrust case, if the judge approves a motion jointly filed by AP, Bloomberg and CNN to make it public. CNET reported:

“Given the substantial public interest in the rare posthumous appearance of Steve Jobs in this trial, there simply is no interest that justifies restricting the public’s access to his video deposition,” attorney Thomas Burke, who is representing all three media organizations, wrote in the filing Monday

The video currently has the same status of live testimony given in the case, meaning that it can be reported on but the video cannot be broadcast … 
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Leaked Sony data indicates falling revenue forecasts for Steve Jobs biopic, Natalie Portman reportedly passing

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DiCaprio and Boyle on the set of the 2000 film “The Beach”

New information discovered in the Sony Pictures data dump indicates that the loss of Leonardo DiCaprio for the lead role in the studio’s Steve Jobs biopic may have contributed to the decision to give the movie to Universal Pictures. According to Fusion, the film’s revenue projections dropped by a whopping 25% after Leo dropped out.

Soon reports claimed that Christian Bale would be taking up the role, but that ended up falling through as well. Most recently, actor Michael Fassbender is said to be up for the titular spot, though the movie is now being produced by Universal.

Now the movie has lost another potential cast member…

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Tim Cook nominated Time Person of the Year finalist after huge product introductions/coming out publicly

Time has posted its Finalists for Person of the Year today and Apple’s CEO Tim Cook it on the list. Time credits the Alabama native for introducing a number of new products as well as coming out as the first openly gay Fortune 500 CEO.

Tim Cook, who introduced Apple’s iPhone 6 and 6 Plus, Apple Watch, and Apple Pay this year, and whose decision to come out made him the first openly gay Fortune 500 CEO.

Other nominees (that don’t necessarily conform to “person” moniker) include:

  • The Ferguson protesters, who took to the streets in August following the fatal shooting of an unarmed black 18-year-old by a white police officer, and again in November when a grand jury declined to indict the officer in the killing.
  • The Ebola caregivers, who are still fighting the biggest Ebola outbreak in history, that has so far taken the lives of nearly7,000 people in West Africa.
  • Vladimir Putin, the Russian president who has remained in the headlines throughout this year, from his country’s stewardship of the Winter Olympics in Sochi to its annexation of Crimea, and its role in the ongoing civil strife in eastern Ukraine.
  • Taylor Swift, one of the world’s top-selling pop artists, who this year shook up the music industry by pulling her music from streaming service Spotify, which she believes should compensate artists more.
  • Jack Ma, an English teacher turned founder and CEO of Alibaba, the Chinese e-commerce giant which debuted a $25 billion IPO.
  • Masoud Barzani, the acting president of the Iraqi Kurdish Region since 2005, who has deftly threaded the region’s push for independence with the ongoing fight against the Islamic State of Iraq and Greater Syria.
  • Roger Goodell, the National Football League commissioner whose leadership has been under great scrutiny this year as the league dealt with public incidents of domestic abuse by players such as Ray Rice, among other controversies.
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What Steve Jobs got right and wrong about the web back in 1996 [Video]

[youtube=https://www.youtube.com/watch?v=6Z8O9MfqjpI]

Even a man as visionary as Steve Jobs is going to have his hits and misses. In a bunch of interviews given around 1995 and 1996, Jobs was already predicting the importance of ecommerce.

About 15% of goods and services in the US are sold from catalogues or via television. All that’s going to go on the web and more. Billions and billions, soon tens of billions of dollars worth of goods and services are going to be sold on the web.

But as Business Insider noted from a 1996 Wired interview, he didn’t get everything right. It’s hard to even remember a time when Google wasn’t the first place we started when researching anything from a new gadget to traffic conditions, yet Jobs didn’t see us using the web as a source of information.

We live in an information economy, but I don’t believe we live in an information society. People are thinking less than they used to. It’s primarily because of television. People are reading less and they’re certainly thinking less. So, I don’t see most people using the Web to get more information. We’re already in information overload. No matter how much information the Web can dish out, most people get far more information than they can assimilate anyway.

He was right about the information overload part, but didn’t predict how using the web as an information source could enable us to cut through to the precise information we need.

Steve Jobs has of course been featuring in video form in the ongoing antitrust lawsuit regarding the iPod, and is still having patents awarded in his name long after his passing.

Steve Jobs deposition reveals details of Apple’s contracts with record labels, requirements for DRM on music

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The videotaped deposition of Apple’s late co-founder Steve Jobs was played in court today as part of the ongoing antitrust lawsuit involving the iPod, iTunes, and digital rights management. As CNET reports, the video revealed new details of Apple’s deals with record labels and why the FairPlay DRM was created.

Jobs said in his statement that because the record labels were afraid that a store like iTunes could lead to music piracy, they required Apple to create and implement a digital rights management system—which would become the FairPlay system—in order to gain the rights to distribute music. DRM wasn’t something that Apple wanted to do, but had to do.


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Apple questions whether iPod class action suit can proceed as case may lack genuine plaintiffs

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Just as it looked like the iPod-related class action suit against Apple was getting interesting, Eddy Cue arguing that competing music stores had effectively hacked the iPod, it now seems the case is in danger of collapsing.

Apple’s lawyers have written to the judge to say there is no evidence that either of the two plaintiffs owned iPods during the time affected by Apple’s action to remove non-iTunes songs from iPods … 
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