Apple moving TV advertising in house, reducing reliance on Chiat\Day

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Bloomberg reports that Apple is moving more of its TV advertising in-house. This means the company is loosening ties with Chiat\Day, the ad agency Apple has used for more than 30 years, best known for producing Apple’s 1984 campaign.

Apple told Bloomberg that Apple’s ‘Pencil’ iPad ad, pictured above, was developed by Apple’s internal advertising team and are now responsible for all other TV ads airing now.

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Apple makes it easy for devs (and others) to screencast iOS apps with OS X Yosemite

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Apple has added a handy feature into OS X to easily capture the screen of an iPad or iPhone on the Mac itself. Apple positions the feature as a way to help developers quickly make app previews, which Apple introduced as part of iOS 8′s improvements to the App Store, but there is no reason why this couldn’t be used by others for different purposes.

When plugging an iPad or iPhone running iOS 8 into a Mac running OS X Yosemite via USB, the iOS device now shows up as a standard camera input. This means any video app can be used to record the screen of the iOS device without the need for additional hardware.

Although Apple is targeting the feature at developers in its documentation for making app previews, it is not limited to being a developer-only feature.

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Android migration means there’s more iPhone growth to come, suggests Cook

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With so many new iOS and OS X features being introduced in yesterday’s WWDC keynote, the numbers that kicked off the show perhaps didn’t get the attention they otherwise might have done.

While the Wall Street line is that the smartphone market is saturated and iPhone and iPad growth is done, Tim Cook clearly thinks otherwise. Business Insider highlighted Cook’s comment on the migration Apple is seeing from Android phones.

“Over 130 million customers who bought an iOS device in the past 12 months were buying their first Apple device,” said Cook before introducing iOS 8, the new software for the iPhone and iPad. “Many of these customers were switchers from Android. They had bought an Android phone — by mistake. Then had sought a better experience … And a better life. And decided to check out iPhone and iOS.”

He added, “Nearly half of our customers in China in the past six months switch from Android to iPhone. This is incredible.”

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Xcode 6 features resizable iPhone and iPad simulators, leading the way for iPhones with new screen resolutions

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Xcode 6 includes new iOS Simulator features that allow developers to resize the simulated screen for any arbitrary resolution. 9to5Mac first reported this was imminent in May.

Although the feature is very temperamental in the first beta, it clearly leads the way to a future with a much more diverse lineup of screen resolutions. This allows developers to test for future iOS devices that do not exist today — such as 4.7 inch and 5.5 inch iPhones for example.

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