Skip to main content

Apple

See All Stories

Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Jony Ive and Bono discuss Steve Jobs, Apple, and Product Red at Cannes Lions Festival (Video)

Site default logo image

Jony Ive Bono Cannes Lions Festival

Jony Ive presenting Bono with Cannes LionHeart Award

Apple’s SVP of Design Jony Ive joined U2 pop star and activist Bono in a joint interview over the weekend at the Cannes Lions Festival to discuss Product Red and Apple’s partnership as we previously mentioned. Product Red, of course, partners with brands to raise money to fund AID/HIV programs in Africa, and Apple has long supported the effort with a number of Red-branded products including iPhone and iPad cases as well as iPods and iPod touches.

As part of the festival, Jony Ive presented Bono with the first Cannes LionHeart Award to honor his work with Product Red as you can see above. During the discussion segment of their appearance, Bono shared his account of working with Steve Jobs when establishing the Product Red partnership with Apple and Jobs’ desire to control the Product Red branding right down to the parentheses in the Product Red logo…
Expand
Expanding
Close

Microsoft improves OneDrive storage limits & pricing as competing iCloud Drive approaches

Site default logo image

Screen Shot 2014-06-21 at 3.54.55 PM

Microsoft is making notable improvements to its storage offerings for its OneDrive cloud-based service. The company is announcing today that OneDrive storage at the free tier will be more than doubled, Office 365 storage will see a major increase, and that there will be storage price drops across the board. Here are the three main announcements in more detail:


Expand
Expanding
Close

Flyover City Tours discovered in iOS 8 and Yosemite Maps UI, here’s how to try it out

Site default logo image

https://www.youtube.com/watch?v=jQ0UiebO1OY

A few days ago, 9to5Mac published some details about the elusive City Tours feature of iOS 8 found hidden in secret debug menus. It was thought that this was the only way to see the feature. However, reader Stefan Kuijt has now discovered that the feature is actually exposed publicly in the iOS 8 UI, albeit extremely hidden. This means anyone with the iOS 8 beta can try City Tours without any modification. The video above shows the current public user-interface in action, touring a selection of France’s famous landmarks.


Expand
Expanding
Close

Here are the first photos of the 5.5-inch iPhone 6’s alleged display part

Site default logo image

Apple is gearing up to launch two larger iPhone sizes this fall: a 4.7-inch version and a 5.5-inch model. While the 4.7-inch version has been leaked extensively with a thinner body design, the 5.5-inch model only saw its first significant leak in the form of a dummy model last week. Today, Sonny Dickson has exclusively shared with us a pair of photos claimed to be showing the LCD display component for that larger iPhone with 5.5-inch screen. The photos show the display attached to a ruler that indicates a screen with a diagonal measurement of approximately 14cm:

measurement

That 14cm converts to the 5.5-inches heavily rumored for the next-generation Apple smartphone. While these photos do not provide us with any breakthrough information about the new iPhone, the photos, at best, do show that Apple is already producing components for the larger sized phone and this means that production is likely nearing. Several reports have indicated that the 5.5-inch model will be in short supply upon launch and that the phone may even be released multiple weeks following the 4.7-inch version…


Expand
Expanding
Close

Apple said to team up with pro athletes to test iWatch fitness capabilities

Site default logo image

kobe-bryant-apple-campus-endorsement-deal1

Apple has teamed up with some of the sports world’s most notable professional athletes in order to test the upcoming “iWatch’s” fitness capabilities in intense training environments, according to a source with knowledge of the testing. This source says that Apple has invited athletes from the MLB, NHL, and NBA to its Cupertino-based campus on multiple occasions over the past several weeks to brief the players on the upcoming wearable device and provide an opportunity for testing to be conducted in professional conditioning environments.

Apple is said to be working with Los Angeles Lakers basketball player Kobe Bryant, Los Angeles Kings right winger Dustin Brown, and a few other star athletes, including a player from the Boston Red Sox, on the testing project. The athletes are said to have signed non-disclosure-agreements regarding the existence of the upcoming Apple wearable device. Nonetheless, Bryant was spotted at Apple’s campus last month meeting with Apple design chief Jony Ive. Indeed, the meeting between the pair is said to have been in regards to “iWatch” testing…


Expand
Expanding
Close

Why Apple switched from Yahoo to Weather Channel for Weather data in iOS 8

Site default logo image

When Apple unveiled iOS 8 earlier this month, it didn’t take long for beta testers to notice it had replaced Yahoo with The Weather Channel as the source of data in the stock iOS Weather app. While recent reports suggested Yahoo was trying to get Apple to put even more of its services on the iPhone including search, we now have a bit more of the story behind why exactly Yahoo got the boot for weather in iOS 8. Re/code reports that the deal was made by Weather Channel CEO David Kenny who also happened to be a former Yahoo board member:

The situation Yahoo finds itself in is due to a very crafty deal engineered by former Yahoo board member and Weather Channel CEO David Kenny, who has essentially shoved Yahoo off the key smartphone to be replaced by a new offering that he has been developing since he took over the weather news and information service last year. With it, he has unseated Yahoo from its important perch.

It’s worth pointing out that Yahoo has always powered its weather services with data from The Weather Channel. With that in mind, it’s unclear if Apple possibly had plans to drop Yahoo and go straight to the source before Kenny started developing the new and improved weather service referenced above. More from Re/code on why Apple made the switch:
Expand
Expanding
Close

Site default logo image

Apple also provides new OS X 10.9.4 seed to non-developer AppleSeed testers

Screen Shot 2014-06-20 at 12.41.26 PM

We noted yesterday that Apple released OS X Mavericks 10.9.4 build 13E19 to developers, and now users of Apple’s customer AppleSeed software testing program are reporting that the seed has also gone out to those non-developers. 10.9.4 is a bug fix release without major feature enhancements, and it is unclear when it will ship publicly to all Mac users. This fall, Apple will ship OS X 10.10 Yosemite with a refreshed user interface, new Continuity features, and improved applications.


Expand
Expanding
Close

Apple still finalizing support for Continuity features on older Macs, Bluetooth LE adapters a possibility

Site default logo image

Handoff

Some Mac users, specifically those with Macs that don’t support Bluetooth LE, weren’t too happy to find out that meant they would likely not get to use Apple’s new Handoff feature to seamlessly switch between apps across Macs and iOS devices.  To be clear, Apple has not yet confirmed details of device compatibility for most Yosemite features, but some users have reported that only Mid 2011 MacBook Airs, Mid 2012 MacBook Pros, late 2012 iMacs, and 2013 Mac Pro or newer models– the Macs that include Bluetooth LE– appear to support the feature. We’ve learned from people with knowledge of the matter that Apple is still testing the feature and yet to finalize which Macs will be capable of supporting it.
Expand
Expanding
Close

Site default logo image

Kanye West complains Apple trades iTunes placement for live appearances instead of paying artists (Video)

Kanye West hasn’t been shy when it comes to expressing his opinions about Apple. Earlier this week he sat down for an interview with AdWeek and noted he thought Samsung’s deal last year with Jay-Z might have influenced Apple to invest in pop culture through its purchase of Beats. Above, Kanye expands on that thought in an interview with Bloomberg during the Cannes Creativity Festival. In the interview, while explaining that he thinks Apple didn’t see the value in investing in pop culture before the Samsung deal with Jay-Z, Kanye drives the point home by noting Apple offered artists “extra space on the iTunes page” instead of paying them to perform at the iTunes Festival.

We already knew that Apple wasn’t paying artists to perform at its iTunes Festival, which arrived in the U.S. for the first time this year during the SXSW festival in Austin, Texas. Kanye previously called out Tim Cook during one of his usual onstage rants earlier this year, but we didn’t know Apple was offering artists prime real estate on the iTunes store in exchange for their performances.

Kanye’s full quote is below:

“It showed, now that Steve has passed… It showed a number one company the importance of connecting with culture. And I know you might of heard about this thing where I was on stage calling Tim Cook out and saying why do you have these guys performing at SXSW and you don’t want to pay them. You just want to give us extra space on the iTunes page and stuff. Meanwhile, Samsung realized, the whole point of what we’re saying, is that no you have to go and pay these guys. And that culture and creativity is worth something. The best thing about the fall of Blackberry and the rise at Apple is the win for creativity…

WSJ: Apple planning multiple iWatch models with as many as 10 health-related sensors

Site default logo image
iWatch concept: Espen Oxholm

iWatch concept: Espen Oxholm

The Wall Street Journal has published a new report claiming that Apple’s upcoming entry to the smartwatch market will sport ten or more sensors for collecting health data. The report also claims that the company is working on multiple versions for the wearable device, which is expected to be released later this year.

The iWatch is expected to be a health-focused device and will likely work with Apple’s new Health application, which it debuted earlier this month at its Worldwide Developer Conference. The application and its associated framework, called HealthKit, already have built-in support for certain types of devices without the need for a third-party application.


Expand
Expanding
Close

Significant enhancements coming to AppleCare+, Apple IDs, iOS support

Site default logo image

genius

Apple’s vice president of AppleCare and technical support initiatives, Tara Bunch, held a Town Hall meeting for for AppleCare employees earlier this week, according to several employees in attendance who asked to remain anonymous. During the meeting, Bunch, along with a few other Apple executives, spoke about Apple’s progress in customer service and support over the past few years, improvements from 2013 to 2014, and future plans.

Throughout the meeting, Bunch noted that customer satisfaction numbers from AppleCare and Apple product users are at the top of the industry. Going into the 15th year of AppleCare, Bunch asked employees to celebrate and be proud of their accomplishments, but she also noted that Apple still has room to improve its support practices. Employees in attendance during the meeting have shared some details regarding Apple’s future plans for its support initiatives…


Expand
Expanding
Close

Reuters: iWatch to hit in October with wireless charging, 2.5-inch screen, pulse sensor

Site default logo image

One of many iWatch concepts.

Reuters is out with a report today that claims the iWatch is going into production this month for a launch in October. The device is reportedly expecting to hit 50 million units produced in its first year.

The source said Apple expects to ship 50 million units within the first year of the product’s release, although these types of initial estimates can be subject to change. The watch is currently in trial production at Quanta, which will be the main manufacturer, accounting for at least 70 percent of final assembly, the source said.

Seeing that Apple sold 71 million iPads in the entirety of 2013, 50 million units sounds aggressive. The site also shares some features that it has learned about the device:


Expand
Expanding
Close

Maps ‘City Tours’ feature hidden in iOS 8 betas, works like a guided Flyover video

Site default logo image

https://www.youtube.com/watch?v=Jz1_FT1ykFw

Although deeper changes to Maps are in the works, Apple did announce a new City Tours feature for iOS 8 discreetly on one of the keynote slides. This feature is not normally available in the current iOS 8 betas, but developer Pierre Blazquez has managed to unlock the feature through a hidden debug screen and shines some light on exactly what ‘City Tours’ entails.

City Tours is best described as a guided-camera Flyover view. After activating the tour, the Maps app changes to satellite mode and begins zooming and panning to different landmarks in the city. For example, in the video, the tour rotates and pans between a couple of different cathedrals. More screenshots after the break …


Expand
Expanding
Close

Amazon officially unveils much rumored 3D Fire Phone, coming to AT&T July 25 for $199/$299 w/ contract

Site default logo image

After several months of speculation, Amazon has just unveiled its own smartphone, dubbed the Fire Phone on stage at an event in Seattle, Washington. As expected, the device features the much rumored a 3D display. You can pre-order the Fire Phone for $199/299 with a contract on Amazon. Off-contract, the device runs $649/749 for 32GB and 64GB of storage respectively.


Expand
Expanding
Close

iPhone 6 likely to sport barometer/air pressure sensors to measure altitude, weather

Site default logo image

altittude

Besides a larger display and redesigned metal body, details regarding which features the next-generation iPhone models will pack have been light. However, it appears that the new models could include a new sensor: a barometer.

A barometer is a sensor commonly used for measuring altitude and the sensor is already commonly found in Android devices such as the Galaxy Nexus. A barometer sensor could be used by hikers, mountain climbers, bike riders, and enthusiasts who want accurate knowledge into their current altitude. Barometers, via air pressure data, also measure temperature and weather information.

The information regarding the next-generation iPhone likely including this sensor comes via Xcode 6 and iOS 8, the latest iPhone software development kit and operating system. The software includes updated CoreMotion APIs that clearly reference the new altitude measuring capabilities:


Expand
Expanding
Close

World Cup players not allowed to wear Beats in stadium during games due to FIFA/Sony deal

Site default logo image

Despite having what some consider the best ad celebrating the World Cup this year, Beats headphones cannot be worn by players in the stadium during the games or media events according to Reuters. The rule is implemented by FIFA, the international governing body over the sport, due to a licensing agreement with Sony which obviously competes with Beats in the headphones space. Despite the apparent ban this year, Beats has still been able to leverage the World Cup as an opportunity to pick up some product endorsements…
Expand
Expanding
Close

Apple TV likely to gain Continuity this fall, allowing tighter integration with Mac & iOS

Site default logo image

Screen Shot 2014-06-18 at 7.18.11 AM

Alongside the introduction of the current Apple TV design in fall 2010, Apple launched AirPlay. In short, AirPlay allows a user to watch a movie, listen to a song, or view a photo on an iPhone, iPad, iPod touch (or Mac in some cases) and stream that content to the Apple TV. AirPlay typically works well and we have even considered it a major innovation in the living room appliances space. Apple has continued to enhance AirPlay over the past few years, allowing the service to integrate with iTunes in the Cloud and function without a WiFi connection.

With OS X Yosemite and iOS 8, Apple has taken the AirPlay idea to new levels. This fall, as Apple previewed at WWDC earlier this month, a user can begin writing an email, viewing a webpage, or sending a text message on one Apple device, and then walk up to a different Apple product and continue that action. This feature is called Handoff and is part of a new suite of features called Continuity. Unlike AirPlay, a click to stream the content is not necessary.

Now, users running the latest iOS, OS X, and Apple TV betas are reporting that Apple could also be working on Handoff and Continuity features for the Apple TV set-top box…


Expand
Expanding
Close

Apple releases new cheaper iMac with low-end processor, priced at $1099

Site default logo image

Screen Shot 2014-06-18 at 13.04.24

As rumored last week, Apple has today released a new model of iMac. These machines are considerably cheaper than their predecessors, priced at $1099. Previously, the cheapest iMac SKU was priced at $1299 (which is now the mid-range model).

The cheaper iMac features a 1.4 GHz dual-core i5 CPU, which represents a significant worsening in performance over the previous base model of iMac, which featured a processor clocked at 2.7 GHz.  The CPU does Turbo Boost up to 2.7 GHz however, which does make up some of the difference.

Aside from the CPU, the hard drive has also been cut to 500 GB. The new model also features a lower-end integrated graphics chip. All other iMac models continue to use either Iris Pro integrated graphics or dedicated Nvidia cards. Otherwise, the internals of the new machine are unchanged.

Apple’s Press release below…


Expand
Expanding
Close

Mac $400 Bundle for $10: Fantastical, Gemini, Flux 4, PathFinder 6, Tunes cleaner, DVD Ripper, more

Site default logo image

From 9to5Toys.com Specials

name-your-own-price-bundle

Update: The price has risen to almost $10, still time to get in early…

Stacksocial is offering an impressive array of apps at a “name your own price” starting at just over $1 and growing quickly (so get in quick!).

One of our favorite calendar apps, Fantastical from Flexibits ($20) headlines the group this time around with 10 solid apps total:

Path Finder 6: Access & Manage Your Files In A Flash
Fantastical: The Mac Calendar You’ll Actually Enjoy Using
Flux 4: Powerful Mac Web Design Made Easy
Gemini: The Duplicate Finder – Mac App Store Best of 2012
Logoist: Develop Professional Quality Images With Ease
Tunes Cleaner: Delete Duplicate Songs & Revitalize Your iTunes Music Library
MacX iPhone DVD Ripper: Rip Any DVD to Your iPhone, iPad & Other Apple Devices
DiscLabel: One Step To Professional-Looking Labels
SyncMate Expert 5: Sync All of Your Devices & Online Accounts Right to Your Mac
Tangerine! Create Amazing Playlists For Any Situation Or Activity

Some proceeds from the bundle go to charity of your choice and high bidders are entered to win a free MacBook Air.

Again, for $10 a buck or two, this is a no brainer. Get there soon, the prices rise the longer you wait
Expand
Expanding
Close

Kanye West rants, credits Samsung and Jay Z with Apple/Beats deal

Site default logo image

kanye

Noted marketing and branding genius Kanye West said in an Adweek interview published today that the recent deal between Apple and Beats Electronics only came about because Apple rival Samsung inked a deal with Jay Z. In Kanye’s view, this makes all the sense in the world.

According to West, who is a dedicated Apple fan and dislikes Samsung, the Korean phone maker earned substantial “cultural credibility” with the public when it signed a promotional deal with hip hop artist Jay Z last year. Oh, and that time Kanye joined Jay Z at a Samsung-funded concert a few months ago probably helped, too.


Expand
Expanding
Close

Site default logo image

Apple promoting Hachette pre-orders via iBooks as Amazon continues dispute with publisher

iBooks promotion

As you may already know, Amazon and Hachette Book Group have been disputing over profit-sharing which has resulted into changes in how Amazon handles book inventory, pre-order sales, and listings.

Re/code points out that Apple has a timely sale being promoted in the iBooks store, however, which is believed to be related to the Amazon dispute.

An Apple PR rep confirmed the promotion, but wouldn’t discuss the pricing or any other details. So we have to assume that either Hachette is lowering wholesale prices on its own titles to help Apple tweak Amazon, or Apple is lowering the retail price on its own, and losing margin in order to tweak Amazon.

The news comes just a day after Apple settled out of court for its prominent e-books trial that largely started due to competitive agreements the company established with book publishers to compete against Amazon.

Apple seeds update to OS X Yosemite Developer Preview

Site default logo image

Screen Shot 2014-06-17 at 10.04.02 AM

Alongside the second beta of iOS 8, Apple has provided an update to the OS X Yosemite Developer Preview. Yosemite brings many new features to the Mac, including a new design, Continuity features, and enhanced applications. We’ll update this post with new discoveries in the new preview as they are found. You can let us know what you find at tips@9to5mac.com. 


Expand
Expanding
Close

Apple seeds iOS 8 beta 2 to developers alongside new Apple TV OS beta

Site default logo image

Screen Shot 2014-06-17 at 10.03.05 AM

Two weeks following the 2014 Worldwide Developers Conference and the release of the first beta build of iOS 8 to developers, Apple has provided iOS 8 beta 2 to developers. The new release is available over-the-air in iOS 8’s Settings menu, and it’s available for supported iPhones, iPads, and iPod touches.

iOS 8 officially launches this fall and includes several new features for both consumers and developers alike. iOS Device users will experience a new Health app for integrating health and fitness data, improvements to Safari, enhanced Messages features, design tweaks in Mail, and significant changes to notifications, photo management, and the keyboard. Developers will now be able to create third-party keyboards, integrate the Touch ID fingerprint scanner into apps, and integrate third-party home automation products with iOS.

We’ll be updating this post (below) with new features in iOS 8 beta 2 as they are discovered, and you can share your findings with us via email at tips@9to5mac.com. 


Expand
Expanding
Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing