Apple Store coming to Amsterdam [VIDEO]

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Here is one more reason to visit Amsterdam—the largest city and the capital of the Netherlands: Apple is busy putting the finishing touches on a new retail store. According to Dutch-language website iPhoneclub.nl, the rumored Leidseplein store is now a reality as the company raised huge orange storefront stickers adorned with three Apple logos – a subtle hint at the three crosses on top of each other from the Coat of Arms of Amsterdam. The customary stickers read:

Apple Store, Amsterdam. Opening soon.

While employees speculate the store could open this coming Saturday, Feb. 18, that may not be feasible due to scaffoldings and plastic sheets inside (additional snaps at the source link). Moreover, a recent job ad in the Metro newspaper indicates Apple has only recently begun hiring store staff, so Feb. 18 could be the date when employee training starts (as the website noted itself, employees have a mandatory day off on Saturday)…

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Former Apple Retail head Ron Johnson talks remaking JC Penney using Apple experience

Ron Johnson, Apple’s former head of retail, pioneered the concept of the Apple Retail Stores and the Genius Bar a decade ago. As you know, he is also yet another established Cupertino executive to use experience at Apple and tap his peers in an effort to transform an industry and rethink a company. Another one: The iPod Godfather Tony Fadell whose intelligent thermostat made quite a stir among the technophiles. Not everyone succeeds, as evident in the case of former Apple hardware chief Jon Rubinstein, who just left Hewlett-Packard following a series of missteps with webOS and Palm.

Due to take over CEO post at the American mid-range department store chain on Feb. 1, Johnson on Wednesday shed more light on a new strategy for an ailing JC Penney, and boy, does it draw from everything he learned during the Apple gig. He conveniently kicked off his presentation with a slide adorned by an Apple logo, which was immediately followed by another “What Were You Thinking?” slide.

Johnson then launched into an appraisal of Apple, likening the iPhone maker to a prime model of lasting brand experiences. Johnson, who left Target for Apple in 2000, recalled that at the time: “There wasn’t one positive believer who thought an Apple retail store could work.”  He then put up a slide depicting the Grand Central outlet, a massive new Apple store built inside New York City’s landmark Grand Central Terminal.

Reiterating how he built Apple Stores on experiences, not commissions, the executive noted:

It’s not about buying. It’s about enriching someone’s life. [...] The magic of the store that makes everyone want to come is all the stuff you get beyond the transaction, ’cause at Apple, the relationship doesn’t end when you buy. That’s where it begins. And we’re going to do that at JC Penney.

A few other interesting highlights are below:
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Grand Central Apple Store officially open for business, celebrities, [video]

We’ve had a ton of coverage on what has become today Apple’s new flagship retail outlet. At 10am this morning, the 23,000 square foot Grand Central Terminal store finally opened doors for business and big crowds filled the concourse of the Terminal ahead of grand opening. Apple is handing out 4,000 black T-shirts with “Apple Store, Grand Central” graphic resembling a train arrival board, similar to that used as a blockade prior to the opening.

Our Seth Weintraub went to film the store and you can see him in the clip above getting out of the VIP elevator at the top, wearing a press pass (more clips after the break). Also, make sure to check out the below gallery, providing a glimpse of just how massive and breathtaking this new store is. Mind you, just the perfect scene for one of Samsung’s adverts bashing line waiters.

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See the first image in the slideshow? Yeah, that’s actor Michael J. Fox. Cool or what? We also have a Whoopi Goldberg showing and another featuring Gary Allen (a guy with the beard) who runs ifoapplestore.com, a site dedicated to Apple’s retail strides. As you recall, a couples days ago 9to5Mac got some shots from inside the store and Apple confirmed the store would indeed be open from 7am to 9pm Monday to Friday, 10am to 7pm Saturdays, and 11am to 6pm on Sundays. The store has 315 employees, two genius bars, the new 15-minute Express Workshop and also offers Personal Pickup, among other features.

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East Coast Apple Stores close while others open in Arkansas and North Carolina


Apple’s grand opening of their first store in Arkansas

Today, Apple is opening three new Apple Stores in North Carolina, Arkansas, and France.

  • Arkansas – The grand opening in Little Rock will mark the state’s first Store, located at The Promenade at Chenal.  There are of course campers.
  • France – France’s new Store is located just south of Paris, at the Centre commercial régional. This makes for the country’s ninth store, after opening a new one just last weekend.
  • North Carolina- The new store is located in Charlotte in the Northlake Mall, making for North Carolina’s fifth store.

While the three new Stores are opening, Apple has made the decision to shut down stores in New York including all three in Manhattan, New Jersey and Connecticut.

In other Apple Store news, we’ve heard the Hong Kong Store is going to be delayed a month into October. But don’t worry, Apple will still be unveiling new stores in order to meet their goal of opening 30 new stores by September 30th. Apple still has 14 more to go. (via ifoAppleStore) (thanks Ryan! and Danny Ocean)

Check out a video of the opening in France after the break:

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