Apple TV November 18

AAPL: 117.29

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A Goldman Sachs investment note argues that Apple has huge potential for generating more recurring revenue, suggesting an opportunity to generate an additional $7.6B a month, reports Business Insider. The company points to the rumored Apple TV subscription service as one future source of monthly revenue.

In a recurring revenue framework, we have constructed an average revenue per user (ARPU) metric that captures the installment plan pricing of the iPhone ($32/month), assumed installment plans for the other hardware products, and services (e.g. Music at $10/mo, TV at $40/mo) … 

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Apple TV November 17

AAPL: 113.69

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Apple has launched a new campaign to highlight both the new Apple TV and the many games and entertainment services on its App Store with a new series of short video clips. Each 15 second video starts with the same Apple TV graphic, then promotes a popular game or video service app on the new Apple TV with some gameplay or a popular show available on the service, and ends with the same multicolor graphic. So far these clips promote Netflix, HBO NOW, Asphalt 8, Disney Infinity 3.0 Edition: Star Wars, and Crossy Road. You can view each one below: expand full story

Apple TV November 13

AAPL: 112.34

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Apple has launched a holiday gift guide microsite today, featuring Apple products and accessories targeted at a wide variety of audiences. The list is separated into six main sections: Gaming, Photography, Music, Fitness, Learning and Travel. Naturally, Apple prominently features its own devices in the recommendations (iPhones, iPads, Apple TV, Beats headphones) alongside third-party accessories and suggested apps.

For example, in the Photography category of its gift guide, Apple lists the brand new iPhone 6s as the ‘world’s most popular camera’ alongside silicon cases, the olloClip Active Lens telephoto mount, a Gorillapod tripod as well as apps like Instagram, VSCO and Darkroom. Also, check our own gift guide for photography here.

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Apple TV November 12

AAPL: 115.72

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Apple’s fourth-generation Apple TV has been available for two weeks now and after using it using it exclusively for all my media consumption, I’ve gathered a handful of thoughts. When Apple announced the device back in September, I was perhaps more excited for it than I was the iPhone 6s. And rightfully so. Tim Cook touted the new Apple TV as the future of television, using superlatives that seemed extreme even for Apple. The device had been a long time coming, too, which further contributed to the hype in my mind that surrounded the release.

As someone who had incredibly high hopes for the fourth-gen Apple TV, what do I think of it two weeks later? Let’s discuss…

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Apple TV November 11

AAPL: 116.11

Stock Chart

As demoed by Apple on stage, the latest instalment of Guitar Hero, Guitar Hero Live, is now available on Apple TV. It’s just like classic Guitar Hero, a three-lane rhythm based game, but modernised with better visuals, ‘real’ band members, enhanced crowd reactions, and more.

On the iPhone and iPad version, you can play two trial songs for free or pay $50 via In-App Purchase to unlock the full game with 38 additional songs. However, on Apple TV, the game is completely non-functional without the controller accessory. You have to buy the controller for the game to work at all. Incidentally, you can buy the full game and controller on Amazon as a $99 bundle, for both iOS and tvOS.

Requiring a game controller peripheral is a controversial move, as it goes against Apple’s normal App Store policy for Apple TV games. In fact, it appears to defy the rules about game controllers laid out by Apple.

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