Apple TV ▪ August 19

AAPL: 115.01

-1.49
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Apple TV ▪ August 18

AAPL: 116.50

-0.66
Stock Chart

apple-store-italy

Apple is preparing to make significant changes to its stores to simplify the experience by relocating iPod stock to accessory shelves and removing iPad-based Smart Signs, according to several Apple Retail managers briefed today on the plans. Apple will begin rolling out these notable changes overnight on Tuesday of next week to stores in the United States so that customers who begin coming in on Wednesday see the refreshed look.

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It’s been many years since Steve Jobs famously told biographer Walter Isaacson that he’d “cracked TV” – an integrated television set with “the simplest user interface you could possibly imagine.” That idea seemingly went nowhere, with plans for a full TV set reportedly abandoned back in 2014.

So far, then, Apple’s offering in the TV space has been a rather modest one: the venerable ‘black puck’ that is the Apple TV box. The company keeps updating it, of course. Movie rentals were a big deal for some, Photostream for others. But for most, the last really dramatic change was the addition of AirPlay. Since then, improvements have been evolutionary rather than revolutionary.

All that looked set to change next month, with Apple initially expected to launch the next best thing to a full television set: significantly upgraded hardware coupled to a new streaming TV service. The complete package would undoubtedly have proven a winner. But with the streaming service now delayed until sometime next year, will a revamped box alone be enough to significantly boost sales, or will most be holding out until the Internet TV service is launched … ?  expand full story

Apple TV ▪ August 17

AAPL: 117.16

1.20
Stock Chart

Screenshot 2015-08-17 23.29.44

Apple today announced that it will be holding its annual music festival across 10 days during the month of September in London. Previously known as the iTunes Festival, this year’s show is known as the “Apple Music Festival” in reference the recently launched Apple Music service. It is also notably shorter than the typical 30 days of concerts. Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be the headlining acts at this year’s festival, which takes place from September 19th to September 28th.

Apple’s Eddy Cue in addition to the main artists have commented on the announcement:

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tim-cook-apple-tv

Apple plans to hold one of its annual fall media events on Wednesday, September 9th to introduce the new iPhone 6S and iPhone 6S Plus with Force Touch, and after many fits and starts, it appears that the long-awaited next-generation Apple TV will also be unveiled. We’ve been reporting on this upcoming model since 2014, as Apple has been planning to update its set-top-box with support for an App Store for quite some time.

Earlier this year, Apple had locked in a June WWDC debut for both the new Apple TV hardware and software upgrades, but the company ultimately decided to delay the introduction until the fall. While some had speculated that the announcement was pushed back due to a lack of content deals, we are told that the delay was internally attributed to a concern over compromising iOS 9 engineering resources, as the latest OS release is focused at least as much on polish as on new features.

Why would the new Apple TV potentially take away resources from iOS 9? According to sources, this new Apple TV model, codenamed J34, will be the first model to run a full-blown iOS core. Specifically, the new Apple TV operating system will be a TV-optimized version of iOS 9. In addition to the new hardware inside, running iOS 9 will give the new Apple TV a series of benefits over the current model. Below, we explore what users can expect from Apple’s next-generation living room product.

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Apple TV ▪ August 13

AAPL: 115.15

-0.09
Stock Chart

While Apple is expected to unveil a new Apple TV set-top box at an event next month, its rumored internet TV service will not make an appearance at that event according to a new report out of Bloomberg. The report says that Apple, while it originally wanted to launch its streaming TV service this year, has decided to push the service back until some point in 2016. We also reported earlier this year that Apple’s streaming TV service would likely launch after the refreshed hardware.

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