If you’re trying to buy Apple’s cheapest iPod, the $49 screen-less Shuffle, you may be in for a difficult shopping trip. According to multiple sources, supplies of the iPod Shuffle are dwindling across Apple’s physical retail and online channels. In fact, Apple has warned its retail employees that Shuffle supplies will be short for an unspecified period of time and that customers seeking to buy a Shuffle via a retail store should be directed to Apple’s online store…
Apple is finishing up work on the Apple Watch’s software, and sources familiar with the product’s development say that the device is currently on track to ship in the United States by the end of March. Apple previously said that the wearable product will ship in “early 2015,” while Senior Vice President of Retail Angela Ahrendts got a bit more specific by telling employees that the launch will occur in the “spring,” after the Chinese New Year…
Apple today shared an updated official aerial shot of its under construction Campus 2 project through the City of Cupertino’s website.
The new shot gives a different angle since the last time Apple checked in late last month and shows more of the earthwork and greenery of the surrounding campus.
Apple’s General Project Schedule posted on the City of Cupertino’s webpage tracking the project remains the same, however, with street utilities and demolition work expected to finish this year, earthwork continuing into early 2015, and building construction into late 2016: Read more
Although Apple published its own employee diversity report back in August, USA Today reports that the company has refused to make public the full data from its federal diversity filing. While companies are required to file this information annually in a form known as EEO-1, they are not legally obliged to make the data public.
Facebook, eBay, Google, Yahoo and LinkedIn are among the technology companies that have made public their EEO-1s […]
Chief among the companies that decided not to disclose their EEO-1s were Microsoft, Twitter, Apple and Amazon.
When USA Today pressed the matter, Twitter released its filing and Microsoft agreed to do so by the end of the month, but Apple and Amazon did not respond … Read more
Apple’s apparent trend of expanding its R&D efforts beyond Cupertino continues with the announcement of a “large research and development facility” in Japan.
Apple today has shared an updated official aerial shot of construction progress on its Campus 2 facility set to be complete by the end of 2016. The new shot, posted to the City of Cupertino’s website, provides a different angle and wider view of the surrounding campus compared to the last aerial photo from earlier this month. Read more
Apple is opening its first office in Cambridge, England, close to the city’s world-famous university, according to a report in Business Weekly.
The Californian-based business is believed to have identified 90 Hills Road for its Cambridge city centre offices and R & D function. With Grade A office space at a premium in Cambridge, the US giant would probably start with around 20 staff but have capacity to gear up to as many as 40 in that space.
The offices overlook the Cambridge University botanical gardens … Read more
Running U2 ad looks like 10 year old iPod ads
U2 is going on. They are putting their album on the iPhone 6
Now talking Music
Talking about iTunes
Apple Watch will be available in early 2015 starting at $349
magsafe induction charging
3 different editions. Works with iPhone 5/c/s or iPhone 6
Apple Watch, Apple Watch Sport, AppleWatch Edition
can control Apple TV, walkie talkie,
Jay Blahnick talking about all of the fitness features
Fitness App monitors activity
Workout App allows you to set specific goals
Talking Fitness now
Pinteresting and city Mapper. BMW Charge level
American Airline 1 tap, Starwood Hotels (creating a key).
Twitter and Facebook are making apps as Mark reported
3rd party apps for iWatch.
Notifications from apps.
Watchkit for Glances and notifications
This tap communication this is going to change the world.
Interesting maps interface on Apple Watch
:PLots of updates since iPod Nano
I’m really like the polish of these watch apps and glances
Glances is interface for Watch for little bits of info
Kevin Lynch (former Adobe Exec) is demoing Apple Watch
2 size Apple Watches
Magnetic leather and lots of other watch options
lots of watch faces and personalization options
Magsafe induction charger
4 sensors in the back
Share heartbeat with other people
Ive narrating. Whole different UI
Jony Ive narrating Apple Watch Story
MultiTouch allows people to interact with technology
Apple Watch is the most personal device Apple has ever created.
tim Cook Dropped it
Apple Pay: October in US
Integrated into Target Appor Groupon or Uber
Lot of locations will take Apple Pay
Apple doesn’t know what you buy
No need to cancel Credit cards if iPhone gets lost
Device only – no iCloud syncing
Use iSight Camera to add new card. Add to passbook
Passbook will be the wallet
NFC Radio in 6 and 6Plus with touch ID.
Apple demonstrates NFC payment/ Brings up Eddie Cue
Apple loves these types of problem. This is what Apple does best
Apple talking security non-ironically
Credit card/magnetic stripe interface
Bigger than Bigger
Tim Cook back up: How it makes you feel!
That’s all for iPhone 6/+
New Silicone Cases and LEather cases including Product Red
New Gyroscope in camera
"This video stream is actually being recorded and hosted on the new iPhone 6"—
Seth Weintraub (@llsethj) September 09, 2014
Schiller: iPhone has become the world’s most popular video recorder.
iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.
Sounds like Fast Autofocus, Tone mapping, noise reduction,
Focus Pixels Camera
802.11AC and Wifi calling and VoLTE
Apple Invents calling over Wifi
it measures elevation (Barometer)
THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING
Double Touch moves whole screen down for reachability”
Apps/Websites not updated to new iPhones “just work”
2B Transistors on a 20nm process. 13% smaller than A7
25% faster CPU
Developers can customize apps for the larger screen
“easy to use one-handed
Sleep/Wake is pushed to right side (all as expected)
Sideswipe gestures for new phones
6 plus has new horizontal display
1080P display in Plus
iPhone 6 and iPhone 6 plus
“Today, we are launching the biggest advancement in the history of iPhone.”
more importantly, #1 loved phone in the world
#1 smartphone in the world
Starting with iPhone
(Last Apple event at Flint Center was iMac launch in the late 90s
Hello again says Tim cook with a Bondi Blue iMac in the background
This video stream is a mess for me (Safari)
(unless you’ve got the Truck)
It is showtime!
Might just be Electric President
We love music … so much you get two songs at once.—
Benjamin Mayo (@bzamayo) September 09, 2014
This music isn’t great unless that CD is skipping
Video is now live!
T Minus 20
They're letting media in!—
Steve Kovach (@stevekovach) September 09, 2014
Not going to lie. Not sure who this is
Apple making your typo famous? Priceless
We’ll, can’t deny it any more. I’m in Cupertino, CA. At the Flint where the iMac was launched and today … ? We’ll soon see!—
Stephen Fry (@stephenfry) September 09, 2014
No doubt? V
Dre will be there
Are those presenter clothes for the fitness expert?
It's a watch. A wallet, A fitness device.
Are you getting it?—
Seth Weintraub (@llsethj) September 09, 2014
Maybe they’ll be time lapsing the covers coming off of the major structure
I'm telling you guys, don't go into that white box. You will not be the same when you come out.—
Joe Brown (@joemfbrown) September 09, 2014
Craig on scene
Apple’s doing their own blog
He needs coffee?
Its Craig Federighi waiting in line for coffee like a normal. The hair blessed, they're just like us. http://t.co/wTLxrouiCI
Matthew Panzarino (@panzer) September 09, 2014
Apple is liveblogging themselves? Yisssssss. I can go back to sleepwat.
Who invited this guy?
Some TMI from Engadget:
Steve Kovach sharing some great photos of the breakfast scene.
We’re now 2 hours from liftoff
It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:
As Apple’s acquisition of Beats Electronics and Beats Music nears completion this financial quarter, the Cupertino and Culver City, California-based companies have begun work on transitioning select employees and technology resources from Beats to Apple, according to sources briefed on the transition. Apple executives have visited Beats’ Southern California headquarters this week and last week to offer groups of employees positions at Apple and to notify some members of the Beats staff that they will not be included in the transition.
Many Beats employees in development and creative roles have been offered positions at Apple. Many of these employees will be offered space in Apple’s Cupertino offices, but Apple is said to plan to retain the Los Angeles-area offices, and select engineers on the Beats Music streaming service will continue working out of Southern California. An email from Apple CEO Tim Cook detailed earlier this year that Beats hardware employees would transition to Phil Schiller’s team in Cupertino, so it seems likely that the headphone and speaker makers will make up the majority of the new Cupertino staff…
Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing: