Next iPhone rumored to (unsurprisingly) feature 2 GB of RAM, Force Touch, Apple SIM

iphone-6-plus

AppleInsider is reporting that it has received information about the next-generation iPhone hardware. It claims that the next iPhone, generally expected to be a ‘6s’ style device (meaning that it will feature internal changes but the external chassis will be the same as the 6), will feature 2 GB of RAM, just like the A8X in the iPad Air 2. It also says that Apple is considering inclusion of an Apple SIM as standard, just like the cellular iPads.

For some context, the iPhone first shipped with 1 GB of RAM in 2012 with the iPhone 5. This means a RAM jump is now about ‘due’, with many expecting an increase last year to help accommodate the increased asset size required by the Retina HD iPhone 6 and 6 Plus.

Although 9to5Mac cannot directly backup the claims, the advancements feel like an obvious progression for the device given Apple’s inclusion of 2 GB of RAM in the iPad Air 2 as well as the introduction of the Apple SIM last fall. Note also that Apple has doubled RAM every few generations of iPhone, and given that many were expecting an increase last cycle, it is not surprising to see it rumored for the ‘iPhone 6s’, which is likely to feature new and improved internals like other ‘tock’ years.

Read more

Google said to be planning iOS support for Android Wear, could debut at I/O conference

android-wear

Last month a developer managed to hack together a solution that enabled iPhone users to see their notifications on Google’s Android-powered wearable operating system, but at the moment there is no official way to use the two competing platforms together. That could change at Google’s annual I/O conference later this year, if new rumors are to be believed.

According to French tech blog 01Net, Google is developing an update to Android Wear that would enable it work with Apple’s iOS devices…

Read more

Apple Watch’s retail sales pitch revealed: 3 key features, switch to iPhone, focus on bands

Applewatchsales-6

With next week’s Apple Watch event fast approaching, Apple has revealed its retail selling strategies to employees, including a focus on “three key features” and a plan to encourage Watch customers to upgrade or switch to new iPhones. According to selling guidelines provided by sources within Apple Retail, Apple believes that “many customers have already decided they want an Apple Watch,” and will use the Watch to “position the benefits” of purchasing a compatible iPhone model. Retail employees have been told to ask customers about their iPhone usage habits, their favorite feature in iOS 8, and if they use health and fitness software on their iPhone…

Read more

Gartner: iPhone worldwide sales topped Samsung in holiday quarter, but Samsung won the year

iphones

Gartner is out with its latest report tracking smartphone movement during the previous year and more specifically the holiday quarter.

Headlining the report is news that over 1 billion smartphones were sold in 2014, a data point IDC first said was hit in the previous year, adding that two out of three phones sold last year qualified as smartphones.

Gartner’s data shows Apple topped Samsung in worldwide smartphone sales with 74,832,000 units shipped during the holiday quarter, just 1.8 million units more than Samsung, giving Apple 20.4% market share for the quarter, a virtual tie with Samsung’s 19.9%. Read more

Apple hanging billboards on skyscrapers and buildings around the world to showcase iPhone 6 photography

B_Ed5BMVAAAugOx

As part of its Shot on iPhone 6 campaign promoting iPhone photography, Apple is now hanging billboard advertisements around the world. The ads feature the photographs in full bleed with a simple ‘Shot on iPhone 6′ tagline. The posters are going up around the world, including some dramatic large billboards on the side of skyscrapers. Pictured above is one such poster (photo taken by Jimmy Grewal on Twitter) being setup on a skyscraper in Dubai.

In total, the campaign will showcase 77 different individual’s images spanning 24 countries. Users on Twitter have been posting sightings of these ads from all over the world …

Read more

Apple puts Environment VP Lisa Jackson in charge of boosting accessibility efforts

Screenshot 2015-03-02 07.25.30

Apple Watch Accessibility Settings

Apple told employees during a week at the flagship Berlin Apple Store in Germany that the company will increase its focus on product accessibility by putting executive Lisa Jackson in charge of the efforts, according to people in attendance. Asked by an Apple Store employee if the Apple Watch will include accessibility features, Cook reportedly replied:

Read more

Tim Cook: Apple Watch will replace car keyfobs, reward exercise, filter messages

tim-cook-apple-watch

In an interview with the UK’s Telegraph newspaper, Tim Cook said that while people might see limited reasons to want an Apple Watch today, they will soon find lots of other uses for it. The interview took place during a London stop in Cook’s international tour.

This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons.

One of those reasons, he said, would be to replace your car keyfob …  Read more

Ericsson asks ITC to block iPhones from U.S. market in patent negotiating tactic

iphones

Ericsson, an early pioneer in cellphone technology, has upped the ante in a patent dispute with Apple by asking the U.S. International Trade Commission to block the import of iPhones into the country.

Ericsson owns patents to a number of fundamental technologies used in all cellphones, including LTE, and Apple had been paying royalties for these up until mid-January when the license fell due for renewal, reports Bloomberg …  Read more

Results: 60% want Apple to thicken the next iPhone to improve battery life

battery-life-phil-schiller

A recent poll of over 3,100 9to5Mac readers indicates that most are not satisfied with current-generation iPhone battery life. Over 90% of respondents said that they want to see Apple improve iPhone battery life, versus less than 7% saying that “iPhone battery life and battery cases are good enough as-is.”

The split in responses interestingly suggests that Apple can safely stop prioritizing thinness over superior battery performance. A solid majority of over 60% of respondents said that Apple should thicken the next iPhone to improve its battery life, which is especially noteworthy given that there were other poll options. Over 31% said that Apple should achieve whatever battery improvements it can by improving the iPhone’s chips, while just under 2% said that Apple should instead focus on improving battery cases.

Read more

Opinion: Does the Apple Watch Edition signal future luxury-model iPhones, iPads and Macs?

luxury

Back in April of last year, when a luxury model of the Apple Watch was still a vague rumor, I wrote an opinion piece in which I expressed the view that Apple could indeed pull this off. I went further, and suggested that it could even create an entire range of luxury versions of its existing products, from iPhones to Macs.

Ten months on, with the Apple Watch Edition now real, and the general expectation that it’s going to cost several thousand dollars at least, I thought it was time to revisit that idea. Is a luxury model of the Apple Watch a one-off, or does Apple see this as the first step toward Edition models of its complete product range … ?  Read more