Skip to main content

Apple TV

See All Stories

Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

Site default logo image

The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

Site default logo image

Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

Site default logo image

Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

Site default logo image

Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

Site default logo image

In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

Site default logo image

Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

Site default logo image

A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

Site default logo image

The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

Read more

Comcast/Time Warner filing with FCC says Apple exploring new set-top box

Site default logo image

There has been no shortage of indicators that a new version of the Apple TV set-top box is incoming. We reported last year and earlier this year that Apple is progressing on new Apple TV hardware that will include new content, such as an App Store or “Game Store,” references to a new model have appeared in iOS 7 code, and numerous other reports have said that a new box is incoming from Apple.

Today, a filing from Comcast and Time Warner Cable pitching their planned merger to the FCC references Apple’s development of a new set-top-box. Here’s the notable quote from the filing (via Daisuke Wakabayashi):

Today, Google competes as a network, video, and technology provider, and 8 out 9 of the next Google Fiber markets the company announced are in Comcast or TWC areas.  Apple tablets are viewing platforms for cable services even while Apple offers an online video service, Apple TV, and explores development of an Apple set-top box.  Microsoft just announced that it will feature ads on the Xbox One, creating a new video advertising platform.  And just last week, Amazon announced its own set-top box while it continues to leverage its unequaled sales platform and family of competitive tablets to promote its burgeoning Prime Instant Video business.

The bolded portion (emphasis ours) of the above quote says that Apple is exploring development of a new set-top box. The quote comes in context of the cable behemoths explaining why their merger is important amidst growing content competition from the likes of Apple, Google, and Microsoft. While it is possible that the companies are just speculating based on rumors about the next version of the Apple TV, several reports have indicated that Apple has been in direct talks with Time Warner Cable and Comcast regarding a new set-top box…


Expand
Expanding
Close

NBC iOS app finally lets you AirPlay its free full-length episodes to Apple TV

Site default logo image

NBC updated its mobile app for iPhone and iPad today with one big update for iOS and Apple TV users: the ability to AirPlay content from the mobile app to your TV via Apple TV.

The update is a big deal for a couple of reasons. The most notable being the fact that NBC offers full TV episodes for free through its mobile app, without the requirement of signing into your existing cable subscription like many other popular network apps. NBC has always been one of the go to apps for cord cutters, and now they’ll be able to beam that content onto the big screen using an Apple TV and AirPlay. Getting a lot of this content on the Apple TV previously required a subscription to Hulu or signing into a cable subscription. 
Expand
Expanding
Close

Site default logo image

Sketchy report again says ‘unnamed’ Korean manufacturer testing 65 inch OLED panels for future Apple ‘iTV’

Concept iTV via AmongTech

The Korea Herald reports that IBK Securities analysts believe Apple has requested sample display panels from a Korean manufacturer for potential use in a future Apple TV.

According to the report, Apple is testing 65-inch OLED panels for mass production of an ‘iTV’ next year. However, it should be noted the report is lacking in detail — only referring to the manufacturer as an ‘unnamed’ local display maker.

“Around 2 million Apple‘s iTVs with 65- and 77-inch liquid crystal displays were expected to hit the market in the second half of this year. However, Apple employees visited this local company in October 2013 to delay the plans to next year,” said a source close to the matter on Saturday. “Following the visit, the display maker’s stock prices plunged.”


Expand
Expanding
Close

Steve Jobs in 2010 on Apple TV’s future: Magic Wand, apps, Web browser

Site default logo image

<a href="http://9to5mac.com/write-a-community-article/apple-tv-concept-03/">Apple TV Concept</a>

An interesting email chain between Steve Jobs and various Apple executives has surfaced via court records for the latest spat between Apple and Samsung. Our earlier article on the matter detailed some parts of the email in which Jobs revealed roadmap plans for 2011 and some of 2012. The discussions were a preview of what was to be discussed at an off-site for Apple’s “Top 100” employees. Presentations regarding the yet-to-be-announced iPad 2, iPad 3, iPhone 4s, iPhone 5, Verizon iPhone 4, Apple Campus 2, and iCloud took place, but the talking points regarding Apple TV deserve a closer look in light of recent rumors of an imminent update


Expand
Expanding
Close

New Steve Jobs email a treasure trove of information about Apple TV, Google ‘holy war,’ and behind-the-scenes strategy

Site default logo image

A new email from Steve Jobs that was published during today’s Samsung lawsuit (via The Verge) has revealed a lot about Apple’s plans for its products in 2011 and beyond. As we’ve previously noted, Jobs referred to 2011 as a year of “holy war” against Google, but this document goes above that and describes how exactly Apple planned to wage this war.

A few choice bits are below, followed by the complete email.


Expand
Expanding
Close

Amazon announces $99 Fire TV set-top box shipping today: automatic recommendations, voice search, games and more

Site default logo image

Amazon has just announced its Apple TV competitor, dubbed ‘Fire TV’. You can buy it now from Amazon.com for $99. The product roughly resembles an Apple TV in size and shape, but is thinner by a few millimetres and has square (rather than rounded) edges. Spec-wise, Amazon claims it is three times as powerful as Apple TV or Roku. It runs on a quad-core processor with 2GB RAM. The fireTV can stream video at 1080p over HDMI, alongside Dolby Digital surround sound.

https://www.youtube.com/watch?v=HHoNQrxG_8M

Input comes via a Bluetooth remote that features a five-way directional pad and some ancillary buttons. The remote has an inbuilt microphone, so you can speak show titles to have it automatically search for them.


Expand
Expanding
Close

Roku CEO says Apple TV ‘loses money’, calls it an iPad accessory

Site default logo image

CNET is reporting that Roku CEO Anthony Wood described Apple TV as an ‘iPad accessory’ at Re/code’s Code/Media conference. Until recently, even Apple characterised the product as a ‘hobby’. The Apple TV box has not changed much since its major revamp in 2010. More controversially, Wood followed up by claiming that the Apple TV actually loses money for Apple – which would immediately seem strange since Rokus have similar hardware and cost less.

“Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple,” he said Thursday, speaking at the Recode conference here. “If you’re losing money, why would you want to sell more?”


Expand
Expanding
Close

Site default logo image

9to5Toys Last Call: iTunes gift cards 15% off, Apple TV $80, Nintendo 3DS XL (refurb) $100, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: TwitterRSS Feed,FacebookGoogle+ and subscribe to the new Safari push notifications feature.

Today’s can’t miss deals:

Save 15% on select iTunes gift cards at Best Buy

Apple TV 3rd gen. 1080p streaming media player $80 shipped (Reg. $99)

Nintendo 3DS XL console (refurb): $100 shipped (Reg. $173+)

Other great deals from today:

More great deals still alive:

 

Apple reportedly discussing the possibility of a TV streaming service with Comcast

Site default logo image

The Wall Street Journal reports that Apple is now in talks with Comcast about the possibility of a collaborative television streaming service. The plan, according to the report, is for Comcast to provide preferential streaming treatment to an Apple-built set-top box like the existing Apple TV.

The service would allow subscribers to stream live TV shows as well as on-demand content provided by Comcast. The agreement between the two companies would allow Apple’s box to continue streaming smoothly even when other connections were bogged down by high traffic and bypass bandwidth issues.


Expand
Expanding
Close

Site default logo image

9to5Toys Last Call: Logitech UE Boombox $120, Apple TV $80, Retina MacBook Pro $200 off, discounted Amazon Prime, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: TwitterRSS Feed,FacebookGoogle+ and subscribe to the new Safari push notifications feature.

Today’s can’t miss deals:

Last Call updates:

  • Apple MacBook Pro ME866LL/A 13.3-Inch Laptop with Retina Display and Intel Core i5 2.60GHz 8GB Memory $1600 (Reg. $1800)
  • Reminder: You only have a few hours left to save $20 on your first year of Amazon Prime
  • iPad Bluetooth Keyboards: Anker Ultra-Slim Aluminum for mini $20, Logitech Ultrathin for iPad 2/3 $30

Bluetooth Speakers:

Apple TV 3rd gen. 1080p streaming media player $80 shipped (Reg. $99)

GameStop 15% off games/accessories: MGS V: Ground Zeroes $25.50, Watch Dogs $51, PS Plus 1 yr. $42.50more

Other great deals from today:

More great deals still alive:

New products/info:

Site default logo image

ACC Sports joins Apple TV channel lineup just in time for March Madness

Just in time for March Madness, Apple has added a new channel dedicated to ACC Sports to the Apple TV. The channel, called ACC Sports, features sections dedicated to many of the ACC colleges (Atlantic Coast Conference). It is unclear if the application will be able to live stream games from the major basketball tournament as March Madness is a CBS-branded event. Nonetheless, it’s likely that ACC Sports will at least offer highlights and updates after the games. News from other NCAA divisions will likely to be found in the already-existing Watch-ESPN app. (More images and details below).


Expand
Expanding
Close

Site default logo image

First look at notifications feature on Apple TV arrives for iTunes SXSW Festival?

Apple might have just gave us our first glimpse at an upcoming notifications feature coming to the Apple TV. During Apple’s live stream of its iTunes Festival at the SXSW festival in Austin tonight, Apple for the first time started prompting users to tune into the live stream with a notification feature on the Apple TV (pictured above). The notification interrupts the currently-playing content— in my case a video AirPlaying from my Mac— and displays a notification asking users if they would like to watch the live performance.
Expand
Expanding
Close

Site default logo image

Debunk: Job listing doesn’t indicate Apple TV getting a camera

A claim that “Apple job listings suggest cameras coming to Apple TV” and that this is “hinting at motion controls” appears to be reading way too much into some standard wording used many times by Apple in the past.

The Apple TV is one of the few products in Apple’s lineup that doesn’t include an integrated camera, but that may change with future versions of the hardware, according to new job listings from the company, potentially paving the way for gesture-based motion controls in the living room.

The text in question, which appears in a number of job ads like this one, is this:

The Camera Software team provides the capture and camera foundation across all of Apple’s innovative products, including iPhone, iPad, AppleTV, iPod, iTunes, and Mac OS

Well, let’s see …

First, this is nothing new. Apple has used the exact same wording in job ads at least as long ago as last September.

Second, this is an ad for a software, not hardware, role. Not a single one of the hardware team ads mentions Apple TV. The software team likely works on everything photo-related, which on Apple TV would include Photo Stream and Airplay.

Third, you’ll note that the standard wording used includes iTunes. Again, because iTunes needs software support for the camera to read gift certificates. Or perhaps iTunes is getting its own hardware camera too …

None of this is to say it’s impossible (though it would perhaps be more likely for a full-on Apple television rather than the existing Apple TV box), merely that the job listings tell us nothing.

Logitech’s Harmony Smart Keyboard for Apple TV & your entire living room

Site default logo image

[youtube=http://www.youtube.com/watch?v=JJ8ZS2BKdz4]

Logitech just announced a new Harmony Smart Keyboard that it says is specifically designed for controlling Apple TV and similar living room devices. The idea is that the Harmony Smart Keyboard, with support for “225,000 home-entertainment devices and over 5,000 brands,” will become your ultimate living room controller. The keyboard packs in a touchpad on the right hand side, a ton of quick launch functions for changing channels, browsing menus, and controlling media, and a number of interesting new features powered by the included Harmony WiFi hub and companion app. It’s essentially the best of both worlds from Logitech’s keyboard and Harmony remote products. 
Expand
Expanding
Close

Cook talks Apple TV, iMessage, innovation at shareholders meeting as all management proposals approved

Site default logo image

<a href="https://twitter.com/setteBIT/status/439458564189335552">Image via SetteB.it</a>

This morning, Apple is holding its 2014 official shareholders meeting from its Infinite Loop campus in Cupertino, California. The proceedings are just beginning, and Apple executives are expected (per usual) to field questions from attending shareholders.

One of the orders of business at this meeting is voting to approve or reject both proposals from Apple’s management and shareholders. Bloomberg‘s Jon Erlichman reports that shareholders have rejected every proposal created by other shareholders while all proposals from Apple management have been approved…


Expand
Expanding
Close

Apple Stores discounting Apple TV w/ $25 iTunes card ahead of new hardware rumored for spring

Site default logo image

 

Update: Apple has confirmed the promo, and according to the T&C online orders are also eligible.

According to our sources, Apple retail employees were informed this morning that beginning today, anyone who purchases an Apple TV from Apple will receive a free $25 iTunes gift card. As of right now this promotion seems to only be available at brick and mortar locations, but we will update this post if it pops up at the Apple online store. The promotion is scheduled to end on March 5th. iTunes gift cards can be used to download movies, music, apps, and more.

Here’s what we know so far about the incoming next-generation Apple TV hardware:

Expand
Expanding
Close

OS X 10.9.2 breaks AirPlay Mirroring and desktop extensions to external monitors for some users

Site default logo image

A number of Mac users in an Apple Support Communities thread are reporting that Apple’s 10.9.2 update to Mavericks has broken AirPlay Mirroring to Apple TV and the ability to extend desktops to external monitors.

I just updated to 10.9.2 and now when i try and airplay mirror to my Apple TV, it sends the audio but just shows a black screen and i can’t drag anything to it. It doesn’t show any of the options for external displays in the displays section of System Preferences … 
Expand
Expanding
Close

ABC streaming Oscars to its apps for some, ESPN adds conference feeds to Apple TV

Site default logo image

(via Oscar Blog)

Even before Apple introduces an expected refresh to its streaming set top box sometime this year, several content providers are making the current platform even richer with more and more content. Two big players, ESPN and ABC, will be providing content new to the Apple TV very soon, Variety reports. Starting with ABC, the network will stream the Oscars on Sunday live through its Watch ABC apps for subscribers in select cities (details below). ESPN, for its part, has announced dedicated channels within its Watch ESPN app on Apple TV and Roku for following 15 different conferences.
Expand
Expanding
Close

WWE Network comes to Apple TV with in-app subscriptions as service debuts

Site default logo image

Update: The WWE Apple TV app is now live for users in at least the US and Canada.

Following rumors back and forth regarding the new WWE network launching today, the company has just announced that the service will be available to Apple TV users. WWE confirmed to us in a statement that the Apple TV app will arrive today.

The Apple TV app will provide access to all 12 live WWE Pay-PerView events including WrestleMania, original programming from the network like reality shows and documentaries, as well as 24/7 programming from WWE and a ton of on-demand content.

The update appears to have hit Apple TVs (at least in the US or Canada) with the ability to access the network and purchase subscriptions. The subscription-based WWE network allows users to sign up for service directly within the Apple TV app using an iTunes account. The company notes that subscriptions purchased through Apple TV are “billed as a single charge of $59.99 (plus applicable tax) for the six month subscription period.”
Expand
Expanding
Close

Opinion: Will the spring launch of Amazon/Nexus/Apple TV signal the beginning of the end of live, broadcast TV?

Site default logo image

Streaming TV is heating-up. We’re expecting a new Apple TV box to be announced in April, Amazon looks set to launch its own box in March and Google is reputed to be not far behind with a Nexus-branded box.

So-called cord-cutting – people who give up their cable TV subscriptions in favor of streaming content over the web – is growing in popularity. Mobile TV viewing on tablets is increasingly common.

All of which makes me wonder whether we’re witnessing the beginning of the end of live TV … ? 
Expand
Expanding
Close

Amazon’s long-rumored Apple TV competitor to launch next month?

Site default logo image

Image: digitaltrends.com

Amazon’s TV box, which the company is believed to have been working on for around a year, is to be launched next month, according to unnamed content distribution sources cited by re/code – ahead of the new version of the Apple TV box expected to be unveiled in April.

People I’ve talked to who are partnering with Amazon believe the company is aiming for a March rollout […]

Sources tell me Amazon’s box will be powered by Google’s Android operating system, which is also not a surprise — Amazon’s Kindle Fire tablets use a “forked” version of Android … 
Expand
Expanding
Close

Wall Street Journal corroborates new Apple TV incoming, but says content plans have been scaled back

The Wall Street Journal has published a report that largely corroborates what Bloomberg said earlier; a new Apple TV is under development with Apple currently in negotiation stages for content deals, with at least Time Warner Cable. However, the Wall Street Journal adds some new information about what these talks entail.

Initially, it appears that Apple wanted an independent Apple TV product to offer TV shows and films exclusively over the Internet. However, now it appears that Apple is scaling back some of its ambition due to resistance from content companies.


Expand
Expanding
Close

Bloomberg reiterates new Apple TV incoming, April introduction and Christmas launch

Site default logo image

Following our reports in recent months that Apple was looking to introduce a revamped Apple TV set-top box sometime around the month of March, Bloomberg is out with its own report today confirming much of what we’ve already reported. The report claims Apple is currently planning to launch the new Apple TV set-top box as early as April:

Apple Inc. (AAPL) is planning to introduce a new Apple TV set-top box as early as April and is negotiating with Time Warner Cable Inc. and other potential partners to add video content, according to people with knowledge of the matter.

In January we reported that Apple was working testing the new box that could include a revamped operating system and possibly app and game support for sometime in the first half of 2014. We also reported that Apple was testing upgraded hardware that included built-in AirPort Express 802.11ac router functionality and versions that include a built-in TV tuner to control existing cable boxes. Most recently we reported that code in recent builds of iOS 7 point to refreshed hardware, at least internally. Bloomberg today confirmed a couple of the same details including a new interface for navigating content. It also said the hardware will include a faster processor.

Bloomberg adds that a launch of the product is currently planned for Christmas but that might change if Apple isn’t able to nail down deals with content partners in time. Content from Time Warner has been rumored to be arriving soon for quite a while now, but negotiations are still ongoing according to Bloomberg’s report from today.


Expand
Expanding
Close