event

Apple’s just unveiled fourth-generation Apple TV will become available starting at $149 this October. That $149 will get you an entry-level 32GB model of the new Apple TV, while a 64GB version will be available for $199. The previous third-generation Apple TV will stick around for $69.

For the fourth-gen Apple TV, Apple is introducing upgraded hardware with a brand new remote control, an App Store, and an all-new operating system that includes an updated user interface and new features for users. Some of the highlight features include a new remote control with a touchpad for navigating and a built-in mic for Siri voice commands.

We have all of the details on specs and features of the revamped Apple TV here.
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Years of rumors and speculation met with an iPad market that has faced growth issues in recent quarters has finally led to this: iPad Pro. The long-awaited, larger iPad is here and it’s real.

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Apple has just sent out official invitations to media outlets (via CNBC) for its next special event on September 9th. The tagline this year reads “Hey Siri, give us a hint.” The event will take place at 10 am PT at Bill Graham auditorium in San Francisco, California, which was rumored to be the venue ahead of the invites. Apple’s September event is set to include the next generation iPhone 6S and iPhone 6S Plus as well as the long awaited Apple TV hardware update.

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It appears plans for future Apple wireless accessories have (again) been spoiled by the FCC. According to a pair of filings that hit the organization’s website yesterday, Apple is preparing to soon debut new versions of its Bluetooth Magic Mouse and Wireless Keyboard. According to images indicating the FCC label location on the accessories, the new mouse will be called the “Magic Mouse 2.” As for the new wireless keyboard, there are no indications of a name change as of yet.

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While Force Touch on the Apple Watch allowed Apple to add an additional layer of buttons to a small display, the iPhone 6S and iPhone 6S Plus screens don’t lack for either real estate or buttons. So why would Force Touch be desirable on larger displays? Following up on our May report that Force Touch is coming to Apple’s next iPhones, sources who have used the iPhone 6S have provided new details on how Force Touch works and feels under iOS.

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Mashable has conducted an interesting interview with Tim Cook on the eve of WWDC, one of Apple’s largest events of the year. Although WWDC is known for its product announcements, Apple will announce the next versions of iOS and OS X as well as a streaming music service, the interview revolved around Apple’s efforts on company employee diversity.

Asked about the lack of women at keynotes, Cook says “you’ll see a change tomorrow”. This suggests that women will indeed feature more prominently at Apple’s presentation. In the last ten years, the number of women at Apple’s events comes in at the low single digits, most recently Christy Turlington Burns. Apple’s developer sessions have better gender diversity in their speakers but these are viewable only by registered developers, not the general public.

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A week ahead of the Monday, June 8th Worldwide Developers Conference kickoff keynote, Apple has announced that it will be live streaming the event, which starts at 10 AM Pacific/ 1 PM Eastern Time. The company has updated its Apple Events application on the Apple TV to feature next week’s streaming video. Apple is yet to update its website, but the company will likely stream the keynote on its website for both Macs and iOS Devices running the Safari Web browser. While Apple will be live streaming the event, we’ll have live news and analysis over the course of the week-long conference, and especially before, during, and after the keynote presentation. At the conference, we expect Apple to introduce iOS 9, OS X 10.11, Apple Music, and new Apple TV hardware.

Update: Apple has posted the stream availability to its website.

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Apple’s PR tour for the Apple Watch doesn’t appear to be slowing down with Apple’s design chief Jony Ive showing off the device and revealing an exclusive collection of never before seen Sport band colors tonight in Milan. Apple this morning kicked off a showcase of the device at Milan’s Salone Del Mobile Design Fair in Itlay, which was attended by Apple executives including marketing head Phil Schiller and designer Marc Newson.

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The Apple Store is down, in preparation for announcements later today at Apple’s Spring Forward event. The store going down is a very strong indicator that something new will be available to buy after the event is over — but what products? The most likely answer is new MacBooks.

There is also the potential of Apple Watch preorders, although these are more likely to take place in a couple of weeks, assuming an April launch.

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As is the norm nowadays, the Apple Events channel has appeared on the Apple TV ahead of Apple’s Spring Forward event later today. From 10 AM PDT, Apple will be live streaming the entire presentation, for those not lucky enough to be there in person.

Customers can follow along on the Apple TV, or online at http://apple.com/live. 9to5Mac will also have full coverage of all the announcements, so stay tuned.

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Apple has asked developers who attended secretive Apple Watch app development workshops in Cupertino across January and February to hold off on announcing their applications, according to multiple high-profile developers. These people say that Apple has asked developers to not provide in-depth details, revealing screenshots and videos, or launch information about their applications until after the event at the very least. In some cases, Apple has even asked developers to wait until late March or early April to announce their applications…

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Contrary to a report from the often-reliable French blog iGen.fr, Apple is apparently not planning a media event late this month to introduce the Apple Watch or other new products, sources tell 9to5Mac.

Several media reports picked up the rumor today, repeating claims that Apple has planned an event for the last week of February, perhaps February 24. The blog speculated that the event could also include the introduction of the in development 12-inch MacBook we revealed earlier this year.
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Apple has confirmed on its website that the October event will be streamed. The URL is ‘apple.com/live’, so it seems that Apple is using the same video/blog platform that it first used for the iPhone 6/Apple Watch event in September. As the event progressed, Apple added tweets, product information and photos to the timeline below the main video.

Let’s hope the stream doesn’t also experience the same issues as the September event this time around, which made the event unwatchable for many people.

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Apple has just announced that it will be live streaming its upcoming event later this month on September 9th. Its website also includes a countdown clock pictured above and a link for Apple users to add the event to their calendar. 
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