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iPhone XR

Apple's new flagship 6.1-inch iPhone

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Apple launches iPhone XR and iPhone XS trade-in offer in many more countries, including China

Apple has today launched a iPhone XS and iPhone XR trade-in promotion offer in China, including a prominent banner on the Chinese version of Apple.com’s homepage. The deal is similar to what we have seen Apple aggressively promote in the United States.

The boosted trade in values mean that a Chinese customer can pick up an iPhone XR for 4,399 RMB ($640), or iPhone XS for 6599 RMB ($960), when trading in an iPhone 7 Plus. Unlike the US, customers must visit a Chinese Apple retail store to take advantage of the offer.

Update: The deal is also live in the UK, Australia, Canada and other regions.


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WSJ report details extremely unpopular iPhone in India as Apple sees diminishing success

Apple iPhone India

A report from the Wall Street Journal today details Apple’s minuscule success in India with iPhone, specifically highlighting Amit Rajput, who runs a counter selling iPhones in the country with a population of over 1.3 billion. Rajput spoke on how one iPhone sale a day is considered ‘lucky’, with his coworkers at the Samsung, Oppo and Nokia counters selling well over ten devices daily.

The sales decline comes as a stark contrast to 2013, where Rajput recalled selling 80 iPhones per day. He says today, most Indian consumers don’t spend more than $300 on a smartphone — reducing Apple’s presence in the country dramatically.


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Aggressive new in-store iPhone marketing clouds Apple’s retail message

Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time discounts through the Apple GiveBack program. The trade-in offer, which was initially promoted with increasingly pervasive online marketing, has also made its way to Apple’s physical stores in an unprecedented way.


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Exclusive: First look at unreleased Apple Smart Battery Case for iPhone XS, three models and 2018 release possible

Yesterday, we wrote about a new icon found on watchOS 5.1.2 showing a new model of Apple’s Smart Battery Case designed for new iPhone models such as the iPhone XS, XR and XS Max, which have no home button and the back camera in a vertical arrangement.

Today, we have obtained images that show a more clear picture of the new Smart Battery Case and also new information found in iOS that gives us an indication of Apple’s planned release schedule. There are images for three different models of the battery case: A2070, A2071 and A2171.


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iPhone XR ranked #1 single-lens mobile camera by DxOMark, now endorsed by Apple

DxOMark today revealed their official score for rating the iPhone XR’s sole rear camera, awarding the shooter a mark of 101, the highest ever for a single-lens smartphone. The score even got Apple’s Marketing chief Phil Schiller’s Tweet of approval, which is notable because previous DxOMark’s often ambiguous scores were disavowed by many in the Apple community after the company often rated relatively inexpensive Android phones consistently higher than flagship iPhones.
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As rumored, iPhone XR price drops by ~$100 at Japanese carrier over two year contract

As rumored last week, Apple is indirectly lowering the price of the iPhone XR in Japan through larger carrier subsidies. On a 24 month contract, new customers to NTT Docomo can save about $100 over the life of their plan with the new reduced price.

The carrier business model in Japan relies on device subsidies to attract customers, similar to how the US smartphone market used to work. Total instalments for iPhone XR 64 GB on a 24 month contract would total 36,000 yen before this announcement. Now, the device cost drops to 24,000 yen (excluding the price of the mandatory contract fees).


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Report: Apple to lower iPhone XR prices in Japan, restarts some iPhone X production

Apple is set to lower prices of the iPhone XR in Japan by offering subsidies to Japanese carriers, according to a report from The Wall Street Journal this morning. The price drops are apparently going into effect as soon as next week. The $750 price is somewhat disguised in Japan due to bundled carrier contracts, but the device is seemingly being overshadowed by the still popular iPhone 8 in the region.

In that same vein, the report says Apple is actually restarting production of the iPhone X for sale in certain markets …


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Kuo cuts iPhone XR shipment estimates from 100 million to 70 million, forecasts YOY decline in iPhone sales for first quarter of 2019

iphone xr videos

TF International’s Ming-Chi Kuo has cut his estimates for iPhone XR shipments significantly, from 100 million to 70 million, through September 2019.  Kuo blames negative consumer confidence due to the ongoing trade war, competition from Huawei Mate 20 particularly in emerging markets, and customers coveting features like dual-camera.

Kuo has not lowered his total fourth quarter iPhone estimates of around 80 million units, as he believes the fall in XR shipments will be offset by higher sales of the XS series and legacy models like iPhone 8 and iPhone 7. However, he forecasts a decline looking into 2019.


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iOS 12.1.1 will let iPhone XR users expand notifications with Haptic Touch

The iPhone XR does not have a pressure-sensitive display, so it lacks 3D Touch. Apple has introduced alternative gestures for many 3D Touch features under the marketing guise of ‘Haptic Touch’. This combines a normal long-press gesture with haptic feedback, like holding down the spacebar to activate keyboard trackpad mode, or using long press for the lock screen torch button.

One notable omission with the launch of iPhone XR was the lack of affordance for viewing rich notifications. iOS 12.1.1 beta 2 addresses this … so now it works as you would expect.


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GigSky brings support for eSIM on iPhone XS and XR to its worldwide data plans

eSIM on iPhone XS and XR

While some international carriers have rolled out dual SIM support for the iPhone XS and XR, the major US wireless carriers have pushed back official support until “later this year.” However, GigSky has today updated its iOS app which brings support for eSIM on iPhone XS and XR to its North American and worldwide mobile data plans.


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