Skip to main content

Opinion pieces & commentary

See All Stories

OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

MacBook upgrades within the Apple Self Service Repair program would be a win-win

MacBook upgrades | Main board of M2 MacBook Pro

There was good news and bad news yesterday. The Apple Self Service Repair program was extended to the M1 MacBook Air and MacBook Pro models – but if you were hoping that would enable DIY MacBook upgrades, you’re out of luck.

Apple very deliberately and specifically prevents this, and that seems to me to be the wrong decision for customers and the MacBook maker alike …

Expand Expanding Close

Apple should focus on improving HomePod software before launching new models

new HomePod

Apple’s smart speaker HomePod has been available on the market for some time now, but it has never been considered a success like iPhone, Apple Watch, or even AirPods. Still, rumors suggest that Apple has been working on new HomePod models. While having new HomePods would be great, I believe Apple should focus on improving the software on the current HomePods.

Expand Expanding Close

A rugged Apple Watch Pro makes sense, but it shouldn’t replace the Edition

Apple Watch Pro | UAG Civilian and Rugged Apple Watch cases shown

We’ve long been expecting a new ruggedized version of Apple’s smartwatch, and Mark Gurman’s “Power On” newsletter yesterday suggested that this would be branded as the Apple Watch Pro. I can easily believe that.

However, he went on to suggest that the new Pro model would replace the Apple Watch Edition – and that makes no sense at all to me …

Expand Expanding Close

New HomePod: Three reasons a relaunched model can sell while the old one didn’t

New HomePod | Mockups in HomePod mini colors

One of the things Bloomberg’s Mark Gurman reported in his latest newsletter is that Apple is working on a new HomePod model, which will look and sound similar to the original.

That’s somewhat surprising, as Apple discontinued the 1st-gen model well over a year ago, though it took quite some time to sell its existing stock. So why would Apple relaunch a commercially unsuccessful product, and what could have a similar one succeed? I suspect three factors …

Expand Expanding Close

Chinese surveillance and a post-Roe world may need Apple to go even further on privacy

Chinese surveillance | Purely decorative graphic of CCTV camera and laptop

The scale and reach of Chinese surveillance of its own citizens is well documented, but a new piece shows that the country’s government is now trying to use this vast trove of data to predict crimes and protests before they happen.

The Supreme Court ruling on abortion is also raising fresh concerns about the way that personal data may be used to prosecute women. We’re increasingly living in a world where Apple’s decision to have privacy be a major focus is looking increasingly prescient – but even the Cupertino company may now need to do more …

Expand Expanding Close

The iPhone will be the future of proving our identity, online and offline

Proving our identity | A student accessing a campus facility using the Apple Wallet app

We’ve seen some baby steps towards using our iPhone for proving our identity. But a couple of recent developments point to a future in which an iPhone – plus biometrics – could let us use our phone as a single means of verifying our identity, both online and in face-to-face interactions.

In all, Apple provides support for four initiatives which I think provide a clear pointer to a future in which the iPhone will be our one-stop device for ID …

Expand Expanding Close

Editing iMessages can easily be done in a way which protects abuse victims

Editing iMessages | A woman with dried tears on her face

Editing iMessages was one of the new features introduced by Apple in iOS 16, along with the ability to completely ‘unsend’ a message. While these are long-awaited features which will be welcomed by most, some have expressed concern about the potential for abuse.

Fortunately, it would be easy for Apple to solve this problem in a way that works for all, and I have a few suggestions for how this might be achieved …

Expand Expanding Close

Stage Manager controversy won’t go away, and Apple can still fix it

Site default logo image

The Stage Manager controversy doesn’t look to be going away anytime soon, despite Apple’s attempts to explain its reasoning for limiting the feature to M1 iPads.

I expressed my own disappointment that my 12.9-inch 2018 iPad Pro won’t get the feature, but it’s an even bigger blow to those who bought a 2020 model, only to discover that it is excluded from the headline iPadOS 16 feature just two years later …

Expand Expanding Close

AFib History is the quiet beginning of a huge Apple Health revolution

AFib History | A doctor examines skull x-rays

When Apple announced AFib History as part of watchOS 9, it sounded like a kind of useful feature to have, but not really relevant to most people. But stated quietly within the announcement was something that I think will be absolutely huge, as the Watch gains the ability to detect more health conditions.

The Watch is going to play a massive role in helping you and your medical professionals to identify the role that lifestyle factors may have on your health …

Expand Expanding Close

MacBook Air colors: We might get four options today, with more later

Site default logo image

A sketchy report dating back to July of last year suggested that we’d see a new range of MacBook Air colors this year. This was given new life a month later when it was backed by Ming-Chi Kuo.

The pastel colors offered by the new iMac rekindled excitement about the idea, and many of us could see the merits in Apple offering same color choice for the MacBook Air. But Bloomberg’s Mark Gurman recently warned not to get too excited …

Expand Expanding Close

Apple’s mixed reality headset is a slow-burn project, so a tease at WWDC is possible

Apple's mixed reality headset | Close-up of the inside of a competitor VR headset

There’s been a lot of speculation about the timing of Apple’s mixed-reality headset launch – and in particular whether the company will announce it at WWDC 2022.

The smart money seems to be saying that it won’t go on sale until next year, with some suggesting that this means no mention at WWDC. Personally, though, I don’t buy this argument …

Expand Expanding Close

We never fully own smart home tech, and that has upsides and downsides

Smart home tech | Exterior of modern home at dusk

As regular readers know, I’m a huge fan of smart home tech. But there’s a trend we’re increasingly seeing with this and other technology where we never fully own the product.

That’s true in a couple of ways, and there’s both an upside and downside to that – each illustrated by a different story I spotted this morning …

Expand Expanding Close

Portless iPhones will be the future for most, but USB-C iPhones still make sense

Site default logo image

Apple has long been expected to transition to fully portless iPhones at some point, and for most users that makes perfect sense. But we’re seeing growing reports that the iPhone maker is first going to switch from Lightning to USB-C, and that raises a key question.

Is USB-C just a brief interim stage before iPhones go fully wireless, or do USB-C iPhones have a longer future … ?

Expand Expanding Close

Google Pixel tablet may be a half-decent iPad alternative, and I welcome it

Front and rear images | Google Pixel tablet may be a half-decent iPad alternative

For years now, Google hasn’t seemed particularly interested in the tablet market, but yesterday the company announced that it’s working on what might be the company’s first real iPad alternative – a new Pixel tablet due for launch sometime next year.

Apple getting some serious iPad competition could be just the thing we need to finally spur the company into taking iPadOS more seriously, and having the software catch up with the hardware …

Expand Expanding Close

Apple Store unions could represent an opportunity for Apple, not a threat

Site default logo image

We’ve been seeing growing interest in the formation of Apple Store unions by retail staff, frustrated by stagnant wages at a time of rising inflation, or other working conditions issues.

The prospect of unionization is one which often fills management with fear. This isn’t surprising given the confrontational nature of most management-union relationships. But there is a much more cooperative model out there, and Apple currently has a golden opportunity to adopt it …

Expand Expanding Close

Apple’s antitrust mess could easily be ended, at likely minimal cost

Photo shows two men in suits shakings hands | Apple's antitrust mess could so easily be ended, at likely minimal cost

Apple’s antitrust mess keeps getting worse, with today’s Apple Pay announcement as the latest example. The company is now under fire on so many flanks in so many countries that it spends half its PR life trying to defend its stance – and legislation is ultimately going to force it to change anyway.

To me, the most baffling thing about the company’s stubbornness on this issue is that the mess could so easily be resolved, and my bet is that it wouldn’t even cost the company much money.

Expand Expanding Close

Studio Display webcam complaints are fair, but the importance is being overblown

Site default logo image

Studio Display webcam complaints were one of the standout things from early product reviews. The WSJ’s Joanna Stern took the turn-of-phrase prize for her description of the image quality, describing it as reminiscent of the camera on a BlackBerry.

The complaints were allayed for a time, when it appeared that the issue could be fixed in software, but are back with a vengeance now that we know that’s not the case

Expand Expanding Close

Rumored new MacBook Air design could be a doubly clever move by Apple

Site default logo image

A rumored new MacBook Air design looks set to see the biggest shakeup to the look of Apple’s cutest laptop since it was launched in 2008.

If the reports are true, it strikes me as a doubly clever move by Apple: a new look that will appeal to many, and encourage them to update, while being actively off-putting to others, effectively pushing them to buy a MacBook Pro even if they don’t need the power …

Expand Expanding Close

Messaging interoperability would be a nightmare for tech giants, but a dream for consumers

Site default logo image

Messaging interoperability – in which it would be possible to send a message to someone without knowing or caring which chat service they use – finally made it into the European Union’s Digital Markets Act.

It was one of the most controversial elements of the upcoming legislation, with some arguing that it would be a technological nightmare to implement, and others that it would benefit both startups and consumers …

Expand Expanding Close

Ukraine crisis puts Apple’s unsustainable dependence on China in the spotlight [Comment]

Site default logo image

The Ukraine crisis has cast a new spotlight on an issue I’ve been raising for several years now: Apple’s unsustainable dependence on China.

With Russia, Apple can afford to take a stand against the country, and it is doing so. It has suspended sales in the country; stopped all exports to Russia; blocked access to state media apps from outside the country; disabled live info in Apple Maps; is donating to humanitarian work; and is effectively tripling employee donations

Expand Expanding Close

Apple system status page needs to switch off its reality distortion field

Site default logo image

The Apple system status page is best known not for displaying the actual status of Apple services, but rather a pageful of green indicators that only change once a problem is so widespread and severe that the company can no longer hide it.

I mean, I get it. There will always be minor and temporary glitches affecting a tiny number of people, and it’s not realistic for Apple to update the page to reflect each one of these. But I think there’s no denying the fact that the page currently has its own reality distortion field …

Expand Expanding Close