As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan.

It turns out Apple relied on whimsical puppetry to convince Android users to switch to iPhone for a few years. If you haven’t experienced it, the ad campaign is unlike any other marketing campaign from Apple.

Proton has been building out its suite of software with new services like Proton Pass, an end-to-end encrypted password manager, and more. Now Proton Pass is more powerful than ever with what the company calls “Pass Monitor” which has four layers of identity and credential protection.

Apple has been into a monthly release cycle for Apple Arcade launches recently and it has just announced what’s on the horizon. At the end of May and into June, we’ll see Where Cards Fall come to Vision Pro, plus Rabbids: Legends of the Multiverse, Return to Monkey Island+, and more arrive on the platform.

We’ve got a new report from Counterpoint Research today on the state of global smartphone shipments. The high-end, newest iPhone was more popular than all of the other iPhone models and was the top pick against Samsung’s flagship and mid-range smartphones.

Apple today announced its commemorative Pride Collection for 2024, featuring new wallpapers for iPhone and iPad, and a new watch face and matching band for the Apple Watch.

The new Pride Edition Braided Solo Loop band will be available to order starting May 22. The new watch face and dynamic iOS wallpapers will also be available ‘soon’, as part of iOS 17.5.

The Apple.com homepage has been updated with a last-minute teaser to celebrate the upcoming Apple event, which kicks off tomorrow at 7 AM PT. Apple is expected to announce a new lineup of iPad Pro and iPad Air.

The new teaser at the top of the page cycles between the various illustrations of Apple logo, with a twist that you can erase the art with your mouse pointer on Mac, or finger on your iPhone’s touchscreen. When the logo is fully erased, a new variant animates in.

Apple is ramping up its work on foldable devices, according to a new investor note seen by 9to5Mac. The report, from Haitong International Securities analyst Jeff Pu, says that Apple will begin mass production of a 20.3-inch foldable device in late 2025, followed by a foldable iPhone in late 2026.

Apple has big changes in store for next year’s iPhone 17 lineup, according to a new report from reliable Haitong International Securities analyst Jeff Pu. In an investor note seen by 9to5Mac, Pu says that the iPhone 17 models will feature a refreshed design, front-facing camera improvements, a smaller Dynamic Island, and more.

Pu also says that Apple will introduce a new “iPhone 17 Slim” model that replaces the “Plus” model in the lineup.

Ever wonder what malware macOS can detect and remove without help from third-party software? Apple continuously adds new malware detection rules to Mac’s built-in XProtect suite. While most of the rule names (signatures) are obfuscated, with a bit of reversing engineering, security researchers can map them to their common industry names. See what malware your Mac can remove below!

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On Tuesday, May 7, Apple will hold its first product event of the year, ‘Let Loose’. The company is set to introduce new lineup of iPad Pro and iPad Air. The iPad Pro tablets will get OLED displays, a new thinner chassis, and run on the M4 chip. The iPad Air will be updated with the M2 chip, and be offered in a new larger 12.9-inch display size for the first time.

As reported today by Mark Gurman, Apple is set to announce all of this in a brisk video presentation running about 35 minutes in length. This is similar to the runtime of the October ‘Spooky Fast’ event.

Aside from the iPhone, the AirPods Pro might be my most used product in the world of Apple products. I use them to work out, for work calls, to walk my dog, to get chores around the house done, and so much more. They work even better with the more Apple products you have because of the magic of auto-switching and continuity. However, as straightforward as AirPods might seem, there are numerous accessories available that can significantly enhance your user experience. Whether it’s protection, improved functionality, or simply keeping them clean, these accessories can make a world of difference.

Warren Buffett’s Berkshire Hathaway offloaded around 13% of its Apple holdings in Q1 2024, the conglomerate revealed this weekend. Despite selling around 115 million shares, however, Buffett reaffirmed his commitment to AAPL going forward.

Meanwhile, Tim Cook, who made the trip to Omaha for Berkshire’s annual meeting on Saturday, praised Buffett for his belief in Apple.

When Apple first entered the TV streaming market, it came with a unique approach. It wasn’t focused on creating the most content, famously launching Apple TV+ with only a handful of shows. Similarly, its aspirations never seemed to be growing into the largest streamer. Despite mainstream hits like Ted Lasso, the service is still relatively niche.

All of that was okay, because Apple’s focus was on one thing: quality. Making the best of the best.

Some have called TV+ the new HBO. At one point, I would have agreed. Apple remarkably won a Best Picture Oscar for CODA, a prize Netflix has still never won. Ted Lasso scored back-to-back Emmys for Outstanding Comedy Series. Sure, there were stumbles too (Amazing Stories, anyone?), but overall the service’s first few years brought critical acclaim and built a strong reputation,

More recently, however, the service’s focus on quality seems to have lost ground.

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At the end of 2023, Dashlane made a bold decision: it was time to eliminate the master password for its password manager in favor of passkeys. Today, the company is releasing some information showing how the usage of its product has changed for new users since that change.

Phishing scams are abundant and one of the latest we’ve seen is trying to convince Netflix customers their accounts have “expired” with an option to extend their membership for free for 90 days. Here are the details and tips on how to help friends and family stay safe.

Jeff & Fernando discuss Sonos, Rabbit R1 and Humane Pin personal AI gadgets, Apple M4 chip AI, and another iPad wishlist with a few crazy ideas.

We’ve been hearing a lot of rumors about iOS 18 having new AI-powered features, since Apple CEO Tim Cook himself has confirmed many times that the company has been working on generative AI features. Now a report claims that iPhone and iPad users will have the option of summarizing long text messages using AI.

We’ve seen some amazing progress in visual AI tools like Open AI’s DALL•E, Midjourney, and more. Now an indie developer has built an AI wallpaper generator for iPhone called Wall Genie to help you quickly and seamlessly create “one-of-a-kind” designs.

2024 is shaping up to be the “Year of AI” for Apple, with big updates planned for iOS 18 and more. The rumors – and Tim Cook himself – make it clear that there are new AI features for Apple’s platforms in the works. Here’s everything we know about the ways Apple is exploring AI features…

Starting today, Apple Maps users in the Netherlands can access cycling route data on iPhone and Apple Watch. Dutch culture is known for being especially bike-friendly, so bringing this navigation feature to users is notable.

Geert Bevin is adding a new tool to his collection of music utility apps for Apple devices. MidiWrist Unleashed “turns your Apple Watch into a standalone MIDI controller that directly connects to any advertised Bluetooth LE MIDI device,” and it’s completely independent from the iPhone.

Automating your shades is one of the easiest ways to feel like you’re living in the future, as the Jetsons predicted. If you already have existing shades, you might want to look at the RYSE SmartShade, which lets you convert existing shades to HomeKit-compatible ones with minimal installation.

M-series Apple silicon chips tout impressive performance but unpredictable release cadence. That makes it hard to keep up with which chips are in which devices. Apple currently has three generations of M-series chips, up to four variations of each generation, and three product categories that use M-series chips. Here’s the data to make sense of it all.

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