Today, Condé Nast’s Epicurious becomes the latest to take advantage of iBeacons in-store by teaming up with inMarket to beam location-based notifications and offers to shoppers in retail environments. I previously wrote about inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers (mostly grocery stores), when it announced Zatarain’s would become the first consumer packaged goods brand to use the platform. The company was using inMarket’s Mobile to Mortar (M2M) platform to beam notifications and offers directly to shopper’s smartphones when in proximity of one of inMarket’s in-store iBeacons. Today the company is announcing its biggest news yet after recently expanding into New York, Boston, and Miami with the addition of Condé Nast’s Epicurious as the first major app partner to take advantage of the M2M iBeacon platform. Read more
Screens, the popular and powerful VNC client for OS X (with an iOS counterpart), has been updated to version 3.0, introducing a host of new features. But the update is more than just a few new features crammed into old software. The entire app has been completely rewritten with an all-new interface, big speed enhancements, and other optimizations for OS X Mavericks.
For the full details on what’s new, keep reading:
Amazon updated its Cloud Drive Photos app today to version 3.0 bringing an iOS 7-friendly and a number of features and improvements. With the redesign comes a new navigation view that now contains toggles between photos, videos, and both. This view also includes a progress bar while uploading photos; previous versions of the app only said that photos were being uploaded, not how many or how long it would take. The progress bar feature works with both automatic and manual photo and video uploads. Read more
nds4ios has released a special version of the app that runs on non-jailbroken devices using a sneaky workaround. As the app is not available in the App Store, previously the app could only be installed on jailbroken devices, such as through the Cydia jailbreak app store. The app gets around Apple’s restrictions by using an enterprise provisioning profile reports TourchArcade. This is normally meant for businesses to distribute apps to company employees, but nds4ios is exploiting it as a way to enable widespread app distribution. Find install instructions after the break.
I’ve covered App.io a few times in the past. The service, which allows app devs to deploy fully useable HTML5 demo versions of their native iOS apps on the web, first launched under the name “Kickfolio” back in 2012. The goal for the company was originally to let devs bring demos of their apps to promotional webpages and it eventually expanded the platform to include Facebook and other channels. Today, and around 2 million interactive app demos later, the company is announcing that it’s bringing those same app demos directly to mobile devices as interactive ads.
The ads go a step beyond the interactive app-like experience that Apple promised, but never quite delivered, with iAd, and allows users to play a demo of the app before deciding to purchase/download or even visit the App Store at all. The ad starts off as a banner or like any other ad but turns into a demo version of a native iOS app that is fully playable for a set period of time before prompting the user to visit the App Store. The company tells me in its initial tests it saw “3-5x higher conversion rates than normal mobile ads.” Read more
The Deluxe Edition of Sim City 4 is now exclusively available on the Mac App Store, some weeks ahead of availability elsewhere, priced at $19.99.
The special edition includes the functionality of the Rush Hour expansion pack, which includes a monorail system and a ferry, along with two new disaster scenarios … Read more