California ▪ March 18

California ▪ March 9


Apple is ensuring that its sub-contracted shuttle bus workers get a better deal, directly funding a 25% bump in their pay and requiring contractors to pay a higher hourly rate for split shifts–where drivers work both mornings and evenings but are kept hanging around without pay between the two …  expand full story

California ▪ February 10


During Tim Cook’s talk at the Goldman Sachs Tech Conference 2015 today, the Apple CEO announced a new initiative that will see the company build a solar farm in Monterey County, California that Cook called Apple’s “biggest, boldest and most ambitious” energy project yet. expand full story

California ▪ January 31

Screenshot 2015-01-31 14.38.17

Apple is preparing to take some pages out of the traditional jewelry store playbook. For the upcoming 18-karat gold Apple Watch Edition, Apple is planning several new features for its retail stores to support the device. As we reported several months ago, Apple is planning on allowing customers to actually try on the watches and test out different band styles inside of stores. With the high-expected price tag of the gold watch models, Apple will also step up its security features for stores…

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California ▪ January 22


Although Apple has said that the Apple Watch will need to be charged nightly, the company has not disclosed any details on how long the wearable’s battery will last. For the first time, people with knowledge of the Apple Watch’s development have provided us with the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets.

According to our sources, Apple opted to use a relatively powerful processor and high-quality screen for the Apple Watch, both of which contribute to significant power drain. Running a stripped-down version of iOS codenamed SkiHill, the Apple S1 chip inside the Apple Watch is surprisingly close in performance to the version of Apple’s A5 processor found inside the current-generation iPod touch, while the Retina-class color display is capable of updating at a fluid 60 frames per second.

Apple initially wanted the Apple Watch battery to provide roughly one full day of usage, mixing a comparatively small amount of active use with a larger amount of passive use. As of 2014, Apple wanted the Watch to provide roughly 2.5 to 4 hours of active application use versus 19 hours of combined active/passive use, 3 days of pure standby time, or 4 days if left in a sleeping mode. Sources, however, say that Apple will only likely achieve approximately 2-3 days in either the standby or low-power modes…

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California ▪ January 14

Apple LTE Phil Schiller

In response to Apple taking Ericsson to court over wireless patent licensing, the Swedish telecommunications company has filed a lawsuit in Texas that seeks the court to determine whether its licensing offer to Apple is fair. Ericsson told the court that it has been attempting to reach a new licensing agreement with Apple for over two years, but negotiations have failed to result in a deal. The patents in question are related to wireless LTE technologies that Apple uses in products like the iPhone and iPad. expand full story

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