craig federighi ▪ June 5

IMG_5704

Apple’s annual Worldwide Developers Conference is about to kick off. On Monday, June 8th, company executives will take the stage at San Francisco’s Moscone Center to provide their annual roadmap for Apple’s software, services, and devices.

Traditionally, Apple has used the conference to introduce major upgrades to the iPhone, iPad, and iPod touch operating system iOS, as well as the Mac operating system OS X, along with new services. Of course, 2015 will be no different. Apple has been preparing a new version of iOS 9 codenamed “Monarch,” a release of OS X 10.11 codenamed “Gala,” a new streaming Apple Music service based on Beats Music, and updates for the Apple Watch.

Over the last several years, we have provided advance reports on the lion’s share of announcements that will be made at WWDC, as well as a comprehensive roundup ahead of the event. Read on for our roundup of what’s coming, along with fresh new details not found in our earlier reports.

expand full story

craig federighi ▪ May 29

Apple Van

Three years after Apple launched its own iOS Maps app to replace Google as its iPhone and iPad map provider, the Cupertino company is readying its first major enhancements to the service. While Apple was known to be gearing up for the launch of a mass transit directions service this fall in a handful of cities, sources have revealed that it is also developing its first entirely in-house mapping database to reduce its reliance on TomTom, using a fleet of mysterious vans to take still photos of business storefronts to replace Yelp photos, and building a 3D Street View feature. Apple has been using the sensor-equipped vans in cities such as Los Angeles, Dallas, and New York since earlier this year, and, below, we detail how the vehicles are advancing Apple’s plans for the future of Maps…

expand full story

craig federighi ▪ May 27

Spotlight

After several years of quiet development, Apple is readying a major new iOS initiative codenamed “Proactive,” which will leverage Siri, Contacts, Calendar, Passbook, and third-party apps to create a viable competitor to Google Now for Android devices. Like Google Now, Proactive will automatically provide timely information based on the user’s data and device usage patterns, but will respect the user’s privacy preferences, according to sources familiar with Apple’s plans.

As an evolution of iOS’s Spotlight search feature, Proactive is the fruit of a long-term initiative that involved the acquisition of small app developers, and integration of core iOS apps. It will also work with Apple’s Maps application to display personally relevant points of interest using an augmented reality interface, and integrate with a third-party Siri API codenamed “Breadcrumbs”…

expand full story

craig federighi ▪ May 26

jony-ive-future-apple
The Apple world this morning seems divided between those who seemingly haven’t grasped the implications of Apple’s ‘promotion’ of Jony Ive, merely taking Cook’s memo at face value, and those switching into full-on ‘Apple is doomed’ mode. The reality is, I think, a little more nuanced.

It seems pretty clear that this move is, as Seth outlined earlier, about Ive taking more of a backseat role – and especially being able to spend a lot more time back in England. Apple’s decision to announce the news on a day when the US markets were closed was obviously not coincidence.

Apple didn’t want to see a knee-jerk panic reaction on Wall Street setting its stock diving. But is there reason to panic? Or is it all much ado about nothing? Or something between the two … ?  expand full story

craig federighi ▪ May 11

photo-jul-20-1-25-48-pm1

Scott Forstall, former Senior Vice President of iOS and one of the main creators of the iPhone and iPad, has finally spoken about Apple for the first time since leaving the company in the fall of 2012. In an interview with the Wall Street Journal primarily centered around his work on Broadway, Forstall briefly commented on Apple:

Asked about the split, Mr. Forstall said he was “so proud of the thousands of people I worked with [at Apple] and with whom I remain friends. I am delighted that they continue to turn out great and beloved products.”

Forstall’s admiration for Apple remains following a very public breakup between the executive and the company following problems with iOS 6 Maps application and the iPhone 5 launch. Since Forstall’s departure, Apple has publicly poked fun at skeuomorphic design, which was a cornerstone of Forstall’s iOS and OS X releases.

expand full story

craig federighi ▪ April 17

scott

Less than 24 hours after a report surfaced revealing Scott Forstall began serving as an advisor to Snapchat last year, the former iOS chief has announced via his Twitter account an unrelated project: a Broadway musical.

I’m thrilled to be co-producing the Broadway musical Fun Home opening this Sunday. Bravo to the phenomenal team!

The announcement is especially notable as it marks the first time the former Apple executive has surfaced in public since his ousting at Apple under current CEO Tim Cook in late 2012. expand full story

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP