craig federighi December 7, 2015

AAPL: 118.28

-0.75
Stock Chart

In an interview to promote Apple’s Hour of Code workshops for kids aged 6 and up, SVP of software engineering Craig Federighi has told the BBC that introducing young children to programming is so important because programming is “the next level of literacy.”

“These devices are so much a part of our lives, we have a computer in some form wherever we go, that the ability to create in that medium is as fundamental as the ability to write,” he said […]

He says programming should be seen as a “language and a way of thinking”. And while many young people have a great facility in using devices, he says being able to programme them is the “next level of literacy”.

Federighi, who first began to experiment with code when he was ten years old, said that Apple also wanted to dispel one of the myths of life as a software engineer …  expand full story

craig federighi December 3, 2015

AAPL: 115.20

-1.08
Stock Chart

Earlier today Apple made good on its promise and released source code for its Swift programming language to the public. To go along with making Swift open source, Apple’s senior vice president of software Craig Federighi has sat down for a pair of interviews to discuss the benefits of open souring Swift and what’s in store for the future…

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craig federighi June 5, 2015

Apple’s annual Worldwide Developers Conference is about to kick off. On Monday, June 8th, company executives will take the stage at San Francisco’s Moscone Center to provide their annual roadmap for Apple’s software, services, and devices.

Traditionally, Apple has used the conference to introduce major upgrades to the iPhone, iPad, and iPod touch operating system iOS, as well as the Mac operating system OS X, along with new services. Of course, 2015 will be no different. Apple has been preparing a new version of iOS 9 codenamed “Monarch,” a release of OS X 10.11 codenamed “Gala,” a new streaming Apple Music service based on Beats Music, and updates for the Apple Watch.

Over the last several years, we have provided advance reports on the lion’s share of announcements that will be made at WWDC, as well as a comprehensive roundup ahead of the event. Read on for our roundup of what’s coming, along with fresh new details not found in our earlier reports.

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craig federighi May 29, 2015

Three years after Apple launched its own iOS Maps app to replace Google as its iPhone and iPad map provider, the Cupertino company is readying its first major enhancements to the service. While Apple was known to be gearing up for the launch of a mass transit directions service this fall in a handful of cities, sources have revealed that it is also developing its first entirely in-house mapping database to reduce its reliance on TomTom, using a fleet of mysterious vans to take still photos of business storefronts to replace Yelp photos, and building a 3D Street View feature. Apple has been using the sensor-equipped vans in cities such as Los Angeles, Dallas, and New York since earlier this year, and, below, we detail how the vehicles are advancing Apple’s plans for the future of Maps…

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craig federighi May 27, 2015

After several years of quiet development, Apple is readying a major new iOS initiative codenamed “Proactive,” which will leverage Siri, Contacts, Calendar, Passbook, and third-party apps to create a viable competitor to Google Now for Android devices. Like Google Now, Proactive will automatically provide timely information based on the user’s data and device usage patterns, but will respect the user’s privacy preferences, according to sources familiar with Apple’s plans.

As an evolution of iOS’s Spotlight search feature, Proactive is the fruit of a long-term initiative that involved the acquisition of small app developers, and integration of core iOS apps. It will also work with Apple’s Maps application to display personally relevant points of interest using an augmented reality interface, and integrate with a third-party Siri API codenamed “Breadcrumbs”…

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craig federighi May 26, 2015

The Apple world this morning seems divided between those who seemingly haven’t grasped the implications of Apple’s ‘promotion’ of Jony Ive, merely taking Cook’s memo at face value, and those switching into full-on ‘Apple is doomed’ mode. The reality is, I think, a little more nuanced.

It seems pretty clear that this move is, as Seth outlined earlier, about Ive taking more of a backseat role – and especially being able to spend a lot more time back in England. Apple’s decision to announce the news on a day when the US markets were closed was obviously not coincidence.

Apple didn’t want to see a knee-jerk panic reaction on Wall Street setting its stock diving. But is there reason to panic? Or is it all much ado about nothing? Or something between the two … ?  expand full story

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