FaceTime ▪ March 26, 2015

techspecs2top

As I noted in Part 1 of How-To: Decode Apple’s Tech Specs pages before buying a new Mac, Apple has designed the Mac purchasing process to be easy: pick a model, pick the good, better, or best configuration, hand over your cash, and enjoy your computer. Since most people get confused by tech specs — bullet points filled with numbers and acronyms — Apple downplays them in its marketing materials, leaving customers to sort through the details and figure out what most of them mean.

But these specs are really important when you’re shopping for the right Mac for your current and future needs. So I’ve created this How-To guide to walk you through each of Apple’s Tech Specs pages using clear explanations, hopefully enabling you to properly understand what you’re about to buy. Part 1 focused on the “big 5″ Mac specs you really need to know about, and this Part 2 looks at the rest — generally things that remain the same in a given model, regardless of the configuration you choose…

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FaceTime ▪ February 26, 2015

FaceTime ▪ February 22, 2015

On the day of the annual Academy Awards ceremony, Apple has begun airing a new iPad Air advertisement highlighting how the tablet is used in the filmmaking industry. The new video advertisement is narrated with excerpts from notable movie director Martin Scorsese’s 2014 commencement speech at the NYU Tisch School of the Arts. The video, embedded below, is accompanied by a website highlighting specific stories of the iPad being used to make movies. These video stories were actually filmed and edited on iPads. The new website also discusses key video planning, filming, and editing applications for the iPad such as Final Draft, Garageband (but not the consumer-focused iMovie), and VideoGrade. This film-focused advertisement follows a music-oriented one that aired on the day of the Grammy Awards.

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FaceTime ▪ November 7, 2014

FaceTime ▪ November 5, 2014

The Electronic Frontier Foundation (EFF) today released a report examining three dozen messaging services and ranking them based on what it deemed are seven “security best practices.” While Apple scored the best among what the EFF called “mass-market options”, it didn’t do as well when compared to all 36 messaging services included in the report. Specifically, EFF noted Apple’s iMessage and FaceTime services failed to offer “complete protection against sophisticated, targeted forms of surveillance.” expand full story

FaceTime ▪ September 11, 2014

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