Last night, an update to Angry Birds HD dropped on iPad with fifteen new levels, a new golden egg and a “feature” that has immediately angered loyal fans – adverts. No, not the unobtrusive types of an AdMob or AdSense variety seen in some apps. In Angry Birds HD, a “news section” – a nicer word for advertisements – hits gamers in the face upon reaching the pause screen.
It pitches the official merchandise, forcing gamers to wait for the promotional animation to finish, thus hindering their ability to restart the level and resume the game as quickly as possible. The move backfired as agitated fans began posting despicable comments in iTunes reviews. Here’s what one avid fan wrote: