IBM November 4

AAPL: 122.00

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While Apple didn’t have an official presence at the New York Times DealBook Conference yesterday (not counting former US Vice President Al Gore who sits on Apple’s board), the Cupertino company still got plenty of airtime on stage. IBM CEO Ginni Rometty explained her company’s relationship with Apple and how their partnership is beneficial for changing how iPhones and iPads are used, Netflix CEO Reed Hastings addressed Amazon’s recent move to block Apple TVs and Google Chromecasts from its store, and activist investor Carl Icahn shares how he discovered Apple, which he calls “the greatest company in the world.” Check out each video appearance below from yesterday’s conference to see what they had to say: expand full story

IBM October 28

AAPL: 119.27

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IBM noted recently that it had seen dramatically lower usage of IT support by those employees who switched from Windows PCs to Macs. Apple has now quantified the cost savings this has generated, noting that the combination of reduced support and increased residual values of Macs meant that IBM saved $270 for every employee who made the switch.

IBM employees are offered the opportunity to swap out their Windows machines for Macs whenever they are due an upgrade. The company has committed to buying 50,000 MacBooks by the end of the year, and Business Insider notes that it has so far deployed 30,000 of them.

IBM is not alone in its enthusiasm for Macs in the enterprise sector, observed Tim Cook during yesterday’s earnings call …  expand full story

IBM October 15

AAPL: 111.86

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Apple CEO Tim Cook with IBM CEO Ginni Rometty

Deploying Macs to employees has helped IBM significantly reduce its IT staff and cut down on time and costs, the company’s VP of Workplace-as-a-Service Fletcher Previn explained at a recent talk during the JAMF Nation User Conference (JNUC). Previn offered some insight into how offering Macs has improved efficiency for the company’s internal IT staff since IBM for the first time started offering its employees Macs as an official alternative to PCs back in May. expand full story


IBM October 5

AAPL: 110.78

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IBM September 24

AAPL: 115.00

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IBM September 15

AAPL: 116.28

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The simplistic view of tablets versus laptops has always been that the former are for consumption and the latter are for creation. Traditionally, laptops are more powerful, they offer greater storage, they have better keyboards, they run more capable software, they are better suited to multi-tasking … there have been plenty of reasons to choose one over a tablet. In the Apple world, to choose some kind of MacBook over an iPad.

But those reasons, like the Apple tech in question, grow slimmer each year. Sure, MacBooks are more powerful, but today’s iPads are no slouches – I’ve even done a little video editing on my iPad Air 2 – and the iPad Pro is almost twice as powerful. MacBooks do still offer more storage, but that’s less important in a world of cloud-based document storage and streaming media. The best add-on keyboards for iPads may not be quite up there with MacBook ones, but they are close – and most of the difference that does remain is due to size. OS X does offer more capable software than iOS, but there’s some pretty serious software on iOS these days. iOS 9 makes side-by-side multitasking something we can now do on an iPad as well as a MacBook. And with each release, Apple gets closer to parity between mobile and desktop as it integrates technologies from both operating systems across platforms.

So the gap between the two is far smaller than it used to be – and the iPad Pro is about the narrow the gap even more. Will the iPad Pro be the point at which an iPad becomes a viable alternative to a MacBook … ?  expand full story


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