IBM ▪ October 5

AAPL: 110.78

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IBM ▪ September 24

AAPL: 115.00

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IBM ▪ September 15

AAPL: 116.28

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The simplistic view of tablets versus laptops has always been that the former are for consumption and the latter are for creation. Traditionally, laptops are more powerful, they offer greater storage, they have better keyboards, they run more capable software, they are better suited to multi-tasking … there have been plenty of reasons to choose one over a tablet. In the Apple world, to choose some kind of MacBook over an iPad.

But those reasons, like the Apple tech in question, grow slimmer each year. Sure, MacBooks are more powerful, but today’s iPads are no slouches – I’ve even done a little video editing on my iPad Air 2 – and the iPad Pro is almost twice as powerful. MacBooks do still offer more storage, but that’s less important in a world of cloud-based document storage and streaming media. The best add-on keyboards for iPads may not be quite up there with MacBook ones, but they are close – and most of the difference that does remain is due to size. OS X does offer more capable software than iOS, but there’s some pretty serious software on iOS these days. iOS 9 makes side-by-side multitasking something we can now do on an iPad as well as a MacBook. And with each release, Apple gets closer to parity between mobile and desktop as it integrates technologies from both operating systems across platforms.

So the gap between the two is far smaller than it used to be – and the iPad Pro is about the narrow the gap even more. Will the iPad Pro be the point at which an iPad becomes a viable alternative to a MacBook … ?  expand full story

IBM ▪ August 5

AAPL: 115.40

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Apple CEO Tim Cook with IBM CEO Ginni Rometty

Apple and IBM are continuing to develop their partnership first established just over a year ago as IBM announced today a new program to help large enterprises use Macs within their IT infrastructures. IBM’s MobileFirst Managed Mobility Services will allow its commercial clients to integrate Macs in their workplace with IBM supporting the deployment. Interestingly, IBM says it’s able to roll out the new program to commercial clients thanks to its own internal trial that we previously reported. expand full story

IBM ▪ July 21

IBM MobileFirst for iOS iPad

Apple and IBM today unveiled 10 new enterprise apps across several industries including tools for government inspectors, business travelers and managers, and field service professionals for the first time. The latest apps bring the number of iPhone, iPad, and Apple Watch apps built for the enterprise under Apple’s IBM MobileFirst for iOS partnership to 32 in total. Here are the new apps joining the list today: expand full story

IBM ▪ May 28

Apple CEO Tim Cook with IBM CEO Ginni Rometty

Apple CEO Tim Cook with IBM CEO Ginni Rometty

After inking a deal with Apple to push iOS devices and enterprise apps to its customers, IBM today started offering all employees Macs for the first time. We’ve seen the official IBM notice, and several IBM employees on Twitter are praising the decision after years of PC hell: expand full story

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