On the day of the annual Academy Awards ceremony, Apple has begun airing a new iPad Air advertisement highlighting how the tablet is used in the filmmaking industry. The new video advertisement is narrated with excerpts from notable movie director Martin Scorsese’s 2014 commencement speech at the NYU Tisch School of the Arts. The video, embedded below, is accompanied by a website highlighting specific stories of the iPad being used to make movies. These video stories were actually filmed and edited on iPads. The new website also discusses key video planning, filming, and editing applications for the iPad such as Final Draft, Garageband (but not the consumer-focused iMovie), and VideoGrade. This film-focused advertisement follows a music-oriented one that aired on the day of the Grammy Awards.
Apple may be preparing to move into the historic Broadway Trade Center in downtown Los Angeles according to the latest rumor from ifo Apple Store. The company has reportedly leased the building for use as office space as well as a retail outlet.
Additionally, the report claims that some of that office space will be dedicated to the recently acquired Beats by Dre, which took up residence in a brand new Culver City facility earlier this summer.
The five-story structure was built in 1908 and boasts 1.1 million square feet of floor space. Apple would be a prime candidate for the space as the city continues a ten-year initiative to “Bring Back Broadway” by reviving the dormant theaters and other businesses in the area, including “more than a million square feet of vacant commercial space,” according to the commission’s website.
Apple and its Beats by Dre group seem to be close to announcing a new pair of headphones: a Bluetooth version of their popular Solo2 headphones. Earlier this year, Beats launched the Solo2 wired earphones as a cheaper alternative to the Studio cans. Today, a wireless version has been revealed thanks to the Federal Communication Commission’s (FCC) testing department.
As can be seen in the image above from today’s FCC filing, the design of the wireless model is akin to the wired model. The only difference appears to be the Bluetooth connectivity. The documents specify that Bluetooth 4.0 Low-Energy technology is utilized.
Interestingly, these documents indicate that these headphones are Apple-branded:
A plan by the LA Unified School District to provide an iPad for each of its 640,000 students by the end of this year has now been suspended, and appears likely to be abandoned altogether.
Apple proudly announced the plan in June of last year, but it wasn’t too long before the arrangement came into question. Rollout was temporarily halted last September, when it was found that students were able to bypass restrictions designed to ensure they were only used for school work when taken home. A month later, it was suggested that the school district might have gotten its sums wrong, with the true cost significantly higher than budgeted. It was then suggested in June of this year that iPads might not be the right devices … Read more
Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.” The main, televised Emmy Awards ceremony takes place on August 25th…
Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c. The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days.
The advertisements are videos portraying different iPhone 5c phone colors and case colors. Each roughly 15 second video plays a different song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers…
In an ongoing effort to equip more classrooms with tablets and computers, the Los Angeles Board of Education has green lighted a plan to distribute and integrate iPads in nearly 40 campuses throughout the school district, the Los Angeles Times reports. The deal which was approved allots $115 million for deploying between 40,000 and 70,000 tablets to classrooms for use by students and teachers used especially for spring-scheduled standardized testing.
The LA Times is reporting that the LA Unified School District program to equip every student with an iPad will cost $100 more per iPad than initially budgeted.
The district reported in its latest budget for the iPad program that although it is eligible for the lower price it previously cited, the discount kicks in only after it spends $400 million on iPads. That would buy 520,000 tablets. Thus far, the district has committed to paying $30 million for iPads at 47 schools … Read more
Previously, we covered Apple’s announcement that it had won a large contract to supply iPads to LA Unified School District. The program will equip students across the nation’s second biggest school district with iPads that include the Pearson Common Core System of Courses delivered via a new app as part of the integrated solution. Additionally, each iPad will come preloaded with Apple’s iWork (Pages, Keynote, Numbers) and iLife (iMovie, iPhoto, GarageBand) suites in addition to a range of educational third-party apps. Apple noted that the $30 million commitment is only the first phase of a larger roll out for Los Angeles schools.
In a new report today, we see how big that buy really is.
The first 31,000 iPads are only the initial phase of the program, which plans to buy and distribute iPads to all 640,000 students in the nation’s second-largest school district by late 2014, Mark Hovatter, the chief facilities executive for the LAUSD, told CITEworld.
“The most important thing is to try to prepare the kids for the technology they are going to face when they are going to graduate,” said Hovatter. “This is phase one, a mix of high school, middle school, and elementary students. We’re targeting kids who most likely don’t have their own computers or laptops or iPads. Their only exposure to computers now is going to be in their schools.”
That’s a huge number to add to Apple’s iPad numbers over the next year. As it stands, if Apple reaped $400 of revenue from each iPad, it would receive $256M for the deal. More importantly, it lays the groundwork for other school districts that may want to emulate this adoption.
Best of all, it exposes a massive amount of children to Apple’s technology that might not already have access to it.
AT&T shared a little bit of what goes into a portable network cells they put up at special events where bandwidth needs will be extraordinary. Remember, AT&T’s network is about 80% iPhones so this is important stuff. The setup above was what they used to cover a recent Los Angeles festival (read: Coachella).
This isn’t a test network; AT&T’s been honing their skills since they got caught with their pants down at SXSW in 2010 (back when AT&T was the only US iPhone carrier). Since then, with their mobile response team, they’ve been able to keep their network up and running at huge events with the addition of these ‘kits’ above.
The network performance stats for this setup – some of which are staggering:
- Carried approximately 83 GB of data traffic during the peak hour on our in-event network
- Carried a combined 6,054 GB (or more than 6 terabytes) of data on our in-event network during the two weekends of the music festival (24-hour traffic totals, Friday-Sunday for two weekends).
- About 50 engineers were involved in planning, construction or onsite 24/7 monitoring.
Both the super multi-beam antenna and five-beam antenna are AT&T innovations that were conceptualized by L.A.-based AT&T engineers Bob Mathews and Gary Chow who discuss their work in the videos below: Read more
Adobe MAX, the company’s ‘Creativity Conference’ kicks off this weekend and runs May 4-8, 2013 in Los Angeles, CA. Our Angelino in residence Mark Gurman will be on the scene to cover the notable new product announcements including an exciting new Photoshop product we’ve heard lots about and perhaps iPad versions of Lightroom. Can’t make it to LA? Adobe is going to be streaming some of the sessions (probably Flash, sorry) as well as the Keynotes live on May 6th and 7th: