Apple seemingly turns to Tumblr to promote the iPhone 5c

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Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c. The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days.

The advertisements are videos portraying different iPhone 5c phone colors and case colors. Each roughly 15 second video plays a different song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers…

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LA Board of Education approves $115-million deal to bring iPads to classrooms

In an ongoing effort to equip more classrooms with tablets and computers, the Los Angeles Board of Education has green lighted a plan to distribute and integrate iPads in nearly 40 campuses throughout the school district, the Los Angeles Times reports. The deal which was approved allots $115 million for deploying between 40,000 and 70,000 tablets to classrooms for use by students and teachers used especially for spring-scheduled standardized testing.

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Los Angeles Unified School District gets its sums wrong on iPad program

Photo: businessadministrationinformation.com

Photo: businessadministrationinformation.com

The LA Times is reporting that the LA Unified School District program to equip every student with an iPad will cost $100 more per iPad than initially budgeted.

The district reported in its latest budget for the iPad program that although it is eligible for the lower price it previously cited, the discount kicks in only after it spends $400 million on iPads. That would buy 520,000 tablets. Thus far, the district has committed to paying $30 million for iPads at 47 schools …  Read more

LA Unified School District will give each of its 640,000 students iPads by the end of next year

Previously, we covered Apple’s announcement that it had won a large contract to supply iPads to LA Unified School District. The program will equip students across the nation’s second biggest school district with iPads that include the Pearson Common Core System of Courses delivered via a new app as part of the integrated solution. Additionally, each iPad will come preloaded with Apple’s iWork (Pages, Keynote, Numbers) and iLife (iMovie, iPhoto, GarageBand) suites in addition to a range of educational third-party apps. Apple noted that the $30 million commitment is only the first phase of a larger roll out for Los Angeles schools.

In a new report today, we see how big that buy really is.

The first 31,000 iPads are only the initial phase of the program, which plans to buy and distribute iPads to all 640,000 students in the nation’s second-largest school district by late 2014, Mark Hovatter, the chief facilities executive for the LAUSD, told CITEworld.

“The most important thing is to try to prepare the kids for the technology they are going to face when they are going to graduate,” said Hovatter. “This is phase one, a mix of high school, middle school, and elementary students. We’re targeting kids who most likely don’t have their own computers or laptops or iPads. Their only exposure to computers now is going to be in their schools.”

That’s a huge number to add to Apple’s iPad numbers over the next year. As it stands, if Apple reaped $400 of revenue from each iPad, it would receive $256M for the deal. More importantly, it lays the groundwork for other school districts that may want to emulate this adoption.

Best of all, it exposes a massive amount of children to Apple’s technology that might not already have access to it.

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Inside AT&T’s 83GB/hour mobile cell tower …or why your iPhone no longer drops out at huge events

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AT&T shared a little bit of what goes into a portable network cells they put up at special events where bandwidth needs will be extraordinary. Remember, AT&T’s network is about 80% iPhones so this is important stuff. The setup above was what they used to cover a recent Los Angeles festival (read: Coachella).

This isn’t a test network; AT&T’s been honing their skills since they got caught with their pants down at SXSW in 2010 (back when AT&T was the only US iPhone carrier). Since then, with their mobile response team, they’ve been able to keep their network up and running at huge events with the addition of these ‘kits’ above.

The  network performance stats for this setup – some of which are staggering:

  • Carried approximately 83 GB of data traffic during the peak hour on our in-event network
  • Carried a combined 6,054 GB (or more than 6 terabytes) of data on our in-event network during the two weekends of the music festival (24-hour traffic totals, Friday-Sunday for two weekends).
  • About 50 engineers were involved in planning, construction or onsite 24/7 monitoring.

Both the super multi-beam antenna and five-beam antenna are AT&T innovations that were conceptualized by L.A.-based AT&T engineers Bob Mathews and Gary Chow who discuss their work in the videos below: Read more

Adobe MAX starts this weekend in LA, we’ll be on the scene with live streaming keynote videos

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Adobe MAX, the company’s ‘Creativity Conference’ kicks off this weekend and runs May 4-8, 2013 in Los Angeles, CA. Our Angelino in residence Mark Gurman will be on the scene to cover the notable new product announcements including an exciting new Photoshop product we’ve heard lots about and perhaps iPad versions of Lightroom.  Can’t make it to LA? Adobe is going to be streaming some of the sessions (probably Flash, sorry) as well as the Keynotes live on May 6th and 7th:

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