Apple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.
Los Angeles ▪ August 24
Los Angeles ▪ August 4
Apple has already taken over its homepage, produced video advertisements, and injected promotions into iOS to digitally promote its new Apple Music service. Now, the company is expanding its billboard promotion strategy, which has been mostly reserved in recent years for new iPhones and iPads, to include Apple Music. Several 9to5Mac readers and social media users have spotted posters and billboards for Apple Music across San Francisco, subway stations in Japan, London, Canada, and Los Angeles…
Los Angeles ▪ April 27
LA’s Cedars-Sinai Medical Center is now integrating HealthKit data into patient records to provide doctors with a more comprehensive picture of the health of the patients they are treating, reports Bloomberg.
The hospital updated its online medical records system this weekend, turning on access to HealthKit for more than 80,000 patients, Darren Dworkin, chief information officer at Cedars-Sinai, said in an interview.
“This is just another set of data that we’re confident our physicians will take into account as they make clinical and medical judgments,” Dworkin said.
Los Angeles ▪ April 16
The Los Angeles Unified School District is seeking to recoup millions of dollars from technology giant Apple over a problem-plagued curriculum that was provided with iPads intended to be given to every student, teacher and administrator.
The project ran into early problems when students figured out how to bypass the restrictions designed to ensure the devices could be used only for school work, shortly before the district was accused of having miscalculated the cost of the program. The program was suspended last year, and later abandoned after deciding iPads were the wrong device. This was far from the end of the story, however … expand full story
Los Angeles ▪ February 22
On the day of the annual Academy Awards ceremony, Apple has begun airing a new iPad Air advertisement highlighting how the tablet is used in the filmmaking industry. The new video advertisement is narrated with excerpts from notable movie director Martin Scorsese’s 2014 commencement speech at the NYU Tisch School of the Arts. The video, embedded below, is accompanied by a website highlighting specific stories of the iPad being used to make movies. These video stories were actually filmed and edited on iPads. The new website also discusses key video planning, filming, and editing applications for the iPad such as Final Draft, Garageband (but not the consumer-focused iMovie), and VideoGrade. This film-focused advertisement follows a music-oriented one that aired on the day of the Grammy Awards.
Los Angeles ▪ January 29