New York November 20

AAPL: 119.30

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Customers and employees at the Fifth Avenue Apple Store in New York had somewhat of an interesting experience today. According to a report from ABC 7 NY, a man entered the store and headed to the iconic clear glass staircase and began waving around a samurai sword while screaming.

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New York October 26

AAPL: 115.28

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New York September 23

AAPL: 114.32

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T-Mobile CEO John Legere has tweeted that iPhone 6s preorders are more than 30% higher than those of the iPhone 6 last year. While there have been a number of clues that the iPhone 6s launch was going to be big, this is the first sign of any hard data.

Apple said a week ago that it was ‘on pace’ to beat last year’s opening weekend record of 10M sales, Phil Schiller later adding that customer response had been “incredibly positive.” We’ve also seen that the first batch of both 6s and 6s Plus are sold out worldwide for delivery by Friday …  expand full story


New York September 4

AAPL: 109.27

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New York July 7


Apple has announced on its website that its first retail store in Queens will open on Saturday 11th July at 1oam. We exclusively revealed that the store was on the way back in February, with the first construction shots seen later the same month and signage appearing in May.

The new store is located on the second floor of the Queens Center mall in Elmhurst and will be one of the largest of the eight Apple Stores in New York …  expand full story

New York June 13

As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion.  Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at  940 Madison Avenue on the corner of 74th St, a block from Central Park.


We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).

The bank vault room.

A photo posted by Patrick Sleem (@patrick1ny) on

In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.

The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.

Many more images below: expand full story


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