Apple hints at Maps data-collection project taking place in New York

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Apple has for a long time hired engineers around the globe to contribute to making its Maps experience better. While positions for its team outside Cupertino usually consist of Maps Quality Analysts and Ground Truth managers that submit region specific corrections for Maps, a new job listing on Apple’s website hints at a “data-collection project” planned for New York. Read more

Hillshire increases sales w/ iBeacon, 20x increase in purchase intent, 500x increase over average mobile ads

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With more and more retailers, event spaces, and others deploying Apple’s Bluetooth LE iBeacon technology in order to beam iPhone and iPad users context and location aware notifications, we still haven’t seen much data on how the beacons are improving ad engagement for marketers. InMarket, a company installing iBeacons in grocery stores around the country that talk to a number of apps from its advertising partners, today shared some of the first stats from a specific consumer brand using the platform.  Read more

9/11 Memorial Museum app debuts on iPhone ahead of public opening on May 21st

This week the 9/11 Memorial Museum in New York City recognized its completion ahead of its public opening on May 21st, and today an official 9/11 Memorial Museum app for iPhone and iPod touch has been made available.

The app’s purpose is to aid museum attendees and enhance the tour experience by turning your smartphone into a personal tour guide. The primary tour, Witnessing History, is narrated by actor Robert De Niro, who has supported the Museum’s effort alongside former New York City Mayor Michael Bloomberg. The tour consists of thirteen sections total, each accompanied with a 1-3 minute narration and transcript. Read more

inMarket lets specific brands, not just retailers, target shoppers using iBeacons in-store

inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment. That means that rather than the retailer controlling the entire iBeacon experience and the location-based notifications that get beamed to shoppers, inMarket’s Mobile to Mortar (M2M) platform is giving that same opportunity to the individual brands on the store’s shelves. We’ve also learned it’s about to expand and continue its rollout of iBeacons in retail locations across New York, Boston, and Miami.   Read more

United Nations uses iBeacons to simulate a minefield & raise awareness at NY museum

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We’ve been seeing more and more interesting implementations of iBeacons, Apple’s Bluetooth LE standard that opens up a ton of opportunities for location-based experiences as iOS devices communicate with the beacons around them. This, however, might be the most unique use of iBeacons we’ve seen yet:  For the UN’s International Day for Mine Awareness and Assistance in Mine Action taking place on April 4, New Museum in New York City will host an exhibit that uses iBeacons to simulate a virtual minefield and let anyone experience the danger of land mines.

Visitors will download an app called Sweeper for iOS or Android that will allow them to experience the fear of land mines as they walk through the space. Here’s how it works: Read more

This is the Jony Ive-designed aluminum Leica M camera for upcoming RED auction (Gallery)

Last month we reported that Apple’s Senior Vice President of Design Jony Ive had teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. Those pieces included one-of-a-kind 18k sold rose gold Apple EarPods, and Steinway & Sons piano, and other unique items designed by the pair. Today we get a look at another beautifully designed product set to go up for auction next month.

In the gallery below we get a look at the gorgeous aluminum Leica M for (RED) designed by Ive and Newson that features “a laser machined aluminum body and an anodized aluminum outer shell.” The one of a kind camera took 85 days to create with the team going through 561 models and nearly 1000 prototype parts: Read more