Brooklyn finally getting an Apple Store, expected to open in April 2015

brooklyn

After many years of speculation, the NY Post reports that Brooklyn is finally getting its first Apple Store, expected to open in April of next year. The above render shows what the building is expected to look like once renovations are complete.

The tech-products powerhouse has signed a long-term lease for a 20,000-square-foot store at 247 Bedford Ave. at the corner of North 3rd Street, brokerage community sources definitively revealed.

This will make the opening around five years since then Brooklyn Borough President Marty Markowitz made a video plea direct to Steve Jobs …  Read more

Apple hints at Maps data-collection project taking place in New York

Apple-Maps-NYC

Apple has for a long time hired engineers around the globe to contribute to making its Maps experience better. While positions for its team outside Cupertino usually consist of Maps Quality Analysts and Ground Truth managers that submit region specific corrections for Maps, a new job listing on Apple’s website hints at a “data-collection project” planned for New York. Read more

Hillshire increases sales w/ iBeacon, 20x increase in purchase intent, 500x increase over average mobile ads

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With more and more retailers, event spaces, and others deploying Apple’s Bluetooth LE iBeacon technology in order to beam iPhone and iPad users context and location aware notifications, we still haven’t seen much data on how the beacons are improving ad engagement for marketers. InMarket, a company installing iBeacons in grocery stores around the country that talk to a number of apps from its advertising partners, today shared some of the first stats from a specific consumer brand using the platform.  Read more

9/11 Memorial Museum app debuts on iPhone ahead of public opening on May 21st

This week the 9/11 Memorial Museum in New York City recognized its completion ahead of its public opening on May 21st, and today an official 9/11 Memorial Museum app for iPhone and iPod touch has been made available.

The app’s purpose is to aid museum attendees and enhance the tour experience by turning your smartphone into a personal tour guide. The primary tour, Witnessing History, is narrated by actor Robert De Niro, who has supported the Museum’s effort alongside former New York City Mayor Michael Bloomberg. The tour consists of thirteen sections total, each accompanied with a 1-3 minute narration and transcript. Read more

inMarket lets specific brands, not just retailers, target shoppers using iBeacons in-store

inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment. That means that rather than the retailer controlling the entire iBeacon experience and the location-based notifications that get beamed to shoppers, inMarket’s Mobile to Mortar (M2M) platform is giving that same opportunity to the individual brands on the store’s shelves. We’ve also learned it’s about to expand and continue its rollout of iBeacons in retail locations across New York, Boston, and Miami.   Read more

United Nations uses iBeacons to simulate a minefield & raise awareness at NY museum

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We’ve been seeing more and more interesting implementations of iBeacons, Apple’s Bluetooth LE standard that opens up a ton of opportunities for location-based experiences as iOS devices communicate with the beacons around them. This, however, might be the most unique use of iBeacons we’ve seen yet:  For the UN’s International Day for Mine Awareness and Assistance in Mine Action taking place on April 4, New Museum in New York City will host an exhibit that uses iBeacons to simulate a virtual minefield and let anyone experience the danger of land mines.

Visitors will download an app called Sweeper for iOS or Android that will allow them to experience the fear of land mines as they walk through the space. Here’s how it works: Read more

This is the Jony Ive-designed aluminum Leica M camera for upcoming RED auction (Gallery)

Last month we reported that Apple’s Senior Vice President of Design Jony Ive had teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. Those pieces included one-of-a-kind 18k sold rose gold Apple EarPods, and Steinway & Sons piano, and other unique items designed by the pair. Today we get a look at another beautifully designed product set to go up for auction next month.

In the gallery below we get a look at the gorgeous aluminum Leica M for (RED) designed by Ive and Newson that features “a laser machined aluminum body and an anodized aluminum outer shell.” The one of a kind camera took 85 days to create with the team going through 561 models and nearly 1000 prototype parts: Read more

Apple announces Tech Talks for 2013, focus on iOS 7

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In April 2013, when WWDC sold out in a matter of minutes, Apple said that they would hold tech talks later in the year. Apple has now sent out the details for these events, with a clear focus on getting developers up to speed with iOS 7.

The talks are going to be held in San Francisco, New York, Tokyo, Shanghai, Berlin and London. Unusually, Apple is holding two events in each city this year, one for app development and one dedicated to game development. Topics revolve around the new API’s in iOS 7, to further encourage developer adoption of the new technologies. The talks are being held across October, November and December.

Registered developers must apply by September 27th 2013, if they want to attend. Developers can attend either the app developer day or the game developer day, not both.

Apple announces ‘Activation Lock’ theft deterrent feature for iOS 7 ahead of gov’t meeting on rising smartphone crime

Ahead of a meeting with government officials later this month to discuss how Apple could prevent increasing smartphone crimes, Apple today introduced a new feature called ‘Activation Lock’ that it says will be “a really powerful theft deterrent” when released later this fall in iOS 7.

We told you earlier this month that government officials in the US were calling Apple, Google and others to a “smartphone summit” later this month on June 13 to discuss the increasing amount of smartphone related crime in New York city and the rest of the country. State Attorney General Eric Schneiderman and San Francisco District Attorney George Gascon have been pushing smartphone makers to come up with solutions to prevent crime and discourage thefts of devices.

Today, during its WWDC keynote presentation ahead of the meeting later this month, Apple introduced the ‘Activation Lock’ feature that will require an Apple ID and password to reactivate a stolen phone after being remotely erased/wiped by the owner through Apple Find my iPhone feature. The login information will also now be required to turn off Find My iPhone.

If a user’s device is stolen, wiping the device clean will essentially leave the thief with a device that is inoperable without the user’s Apple ID and password (as pictured above): Read more

Government officials call on Apple, Google & others to secure smartphones following increasing thefts

Apple police

After sending a letter to Apple CEO Tim Cook, Google, and others questioning if the companies could be doing more to prevent increasing thefts of smartphones, State Attorney General Eric Schneiderman has now scheduled a face to face meeting with the companies to discuss the issue.

NYDailyNews reports Schneiderman and San Francisco District Attorney George Gascon will meet with representatives from Apple, Google, Motorola, Samsung and Microsoft at a June 13 “smartphone summit” in New York.

Schneiderman wants the same thing that San Francisco District Attorney George Gascón has been pushing device makers on in recent months– a ‘kill switch’ that would render a device inoperable and discourage thefts of devices:

Letting customers shut down their phones would make them worthless on the black market and reduce so-called “Apple picking” — the fastest-growing street crime in New York City. Schneiderman cited statistics that show a 40% jump in the theft of mobile devices in New York City in 2012.

Back in December, New York City mayor Michael Bloomberg claimed thefts of iPhones and iPads were the cause of the increase in the city’s annual crime index and the NYPD’s most recent report showed crimes involving Apple products in the city had increased 40 percent. Read more

Leak causes flood at Fifth Avenue Apple Store, employees blame recent construction

Apple-store-flood

The New York Post reports that the flagship Fifth Avenue Apple Store in Manhattan was flooded following heavy rain in the city this morning due to a leak in the retail store’s roof. The flood apparently began shortly after opening at approximately 8 a.m while around 15 customers were shopping in the store. According to reports from NY Post, employees blamed construction completed on the location last year for the leak: Read more