inMarket lets specific brands, not just retailers, target shoppers using iBeacons in-store

inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment. That means that rather than the retailer controlling the entire iBeacon experience and the location-based notifications that get beamed to shoppers, inMarket’s Mobile to Mortar (M2M) platform is giving that same opportunity to the individual brands on the store’s shelves. We’ve also learned it’s about to expand and continue its rollout of iBeacons in retail locations across New York, Boston, and Miami.   Read more

United Nations uses iBeacons to simulate a minefield & raise awareness at NY museum

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We’ve been seeing more and more interesting implementations of iBeacons, Apple’s Bluetooth LE standard that opens up a ton of opportunities for location-based experiences as iOS devices communicate with the beacons around them. This, however, might be the most unique use of iBeacons we’ve seen yet:  For the UN’s International Day for Mine Awareness and Assistance in Mine Action taking place on April 4, New Museum in New York City will host an exhibit that uses iBeacons to simulate a virtual minefield and let anyone experience the danger of land mines.

Visitors will download an app called Sweeper for iOS or Android that will allow them to experience the fear of land mines as they walk through the space. Here’s how it works: Read more

This is the Jony Ive-designed aluminum Leica M camera for upcoming RED auction (Gallery)

Last month we reported that Apple’s Senior Vice President of Design Jony Ive had teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. Those pieces included one-of-a-kind 18k sold rose gold Apple EarPods, and Steinway & Sons piano, and other unique items designed by the pair. Today we get a look at another beautifully designed product set to go up for auction next month.

In the gallery below we get a look at the gorgeous aluminum Leica M for (RED) designed by Ive and Newson that features “a laser machined aluminum body and an anodized aluminum outer shell.” The one of a kind camera took 85 days to create with the team going through 561 models and nearly 1000 prototype parts: Read more

Apple announces Tech Talks for 2013, focus on iOS 7

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In April 2013, when WWDC sold out in a matter of minutes, Apple said that they would hold tech talks later in the year. Apple has now sent out the details for these events, with a clear focus on getting developers up to speed with iOS 7.

The talks are going to be held in San Francisco, New York, Tokyo, Shanghai, Berlin and London. Unusually, Apple is holding two events in each city this year, one for app development and one dedicated to game development. Topics revolve around the new API’s in iOS 7, to further encourage developer adoption of the new technologies. The talks are being held across October, November and December.

Registered developers must apply by September 27th 2013, if they want to attend. Developers can attend either the app developer day or the game developer day, not both.

Apple announces ‘Activation Lock’ theft deterrent feature for iOS 7 ahead of gov’t meeting on rising smartphone crime

Ahead of a meeting with government officials later this month to discuss how Apple could prevent increasing smartphone crimes, Apple today introduced a new feature called ‘Activation Lock’ that it says will be “a really powerful theft deterrent” when released later this fall in iOS 7.

We told you earlier this month that government officials in the US were calling Apple, Google and others to a “smartphone summit” later this month on June 13 to discuss the increasing amount of smartphone related crime in New York city and the rest of the country. State Attorney General Eric Schneiderman and San Francisco District Attorney George Gascon have been pushing smartphone makers to come up with solutions to prevent crime and discourage thefts of devices.

Today, during its WWDC keynote presentation ahead of the meeting later this month, Apple introduced the ‘Activation Lock’ feature that will require an Apple ID and password to reactivate a stolen phone after being remotely erased/wiped by the owner through Apple Find my iPhone feature. The login information will also now be required to turn off Find My iPhone.

If a user’s device is stolen, wiping the device clean will essentially leave the thief with a device that is inoperable without the user’s Apple ID and password (as pictured above): Read more