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Apple Retail

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Apple operates more than 500 retail stores across the globe.

iphone 16 pro max apple store

Apple operates more than 500 retail stores in 22 countries. Under the direction of Deirdre O’Brien, Apple Stores are staffed by more than 70,000 team members and 3,000 Creative Pros. Here’s everything you need to know about Apple Retail including COVID-19 status, new store openings, and the latest news.

COVID-19: Changes to the Apple Store experience

Wondering about the status of your local Apple Store? Check out our COVID-19 Reopening Tracker, which includes a full map of open stores, health and safety procedures, and all the information you need to know before your visit.

Apple Stores: What makes them unique?

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions were offered to the community each quarter prior to the pandemic. New stores are designed with a Video Wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Hours and locations: Where can I find details about my local Apple Store?

Apple’s website has a great tool for finding nearby locations and store hours; just type in your address or zip code to get started. You can learn more about the design and details of Apple Stores at The Apple Store Glossary.

Apple Store appointments: How can get I help?

If you’re having a problem with your device or want to shop with a knowledgeable Specialist, take the time to make an appointment before your Apple Store visit. If you need to make a Genius Bar appointment or contact Apple Support, visit Apple’s website. To schedule a shopping session, visit this link or open the Apple Store app.

The latest store openings and upgrades

Share your experience

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos.

Today at Apple everywhere: imagining the future of online creativity

Today at Apple Online Logo

The way we learn and create was transformed overnight when COVID-19 swept the world. As Apple Stores closed and in-store Today at Apple sessions were put on hold, an online outpouring of creativity proved that the arts remain essential to our lives even under extraordinary circumstances. When our crisis winds down, how can Apple continue to expand its in-store creative platform online to reach even more creatives looking for inspiration at any time?


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Apple readies massive replacement for its first store in China

Update: The new Apple Sanlitun opens on July 17 at 10 AM.

Apple opened its first store in China in July 2008 at Beijing’s Taikoo Li Sanlitun mall. 12 years later, that original store is set to be replaced by an enormous new flagship location. The all-new Apple Sanlitun will bring Apple’s most prestigious tier of retail design to Beijing and one day elevate Today at Apple programming in the Chaoyang District.


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Today at Apple’s Made in LDN series returns to help young artists break into the music industry

This summer, Today at Apple and the creative arts youth space Spotlight are joining forces to give young artists in London an opportunity to learn the secrets of the music industry from experts. The Music Survival series of creative sessions runs from July 27 to August 28 and is the latest program produced in Apple’s Made in LDN series, which is supported by the mayor of London.


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[Photos of disabled phones] Comment: Apple needs to publicize its store device security measures to deter robberies

disabled phones

Update: Photos (above) are now surfacing of disabled phones stolen from Apple Stores by looters acting under the cover of protests at the killing of George Floyd. It is also reported that camera permission is enabled, suggesting that Apple would be able to remotely take photos from either front- or rear-facing cameras.

I’ve seen a couple of pieces recently on what appear to be increasingly frequent snatch-and-grab robberies of display devices from Apple Stores.

One thing stood out for me: neither author appeared aware of the security measures Apple takes to render stolen display devices useless. And if tech writers don’t know about them, it’s guaranteed that thieves don’t either …


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