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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

Live blog: Tim Cook at Goldman Sachs Tech Conference 2015

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As mentioned earlier today, Tim Cook is speaking momentarily at the 2015 Goldman Sachs Technology and Internet Conference where his remarks will be live streamed, and below we’ll update with the latest from the Apple CEO. In previous years, Cook has used the platform to share insight about product performance including the Apple TV and tease future roadmaps as the CEO often does. Today’s appearance follows Apple’s record quarter for any company with more than $74 billion reported in revenue and over 74 million iPhones sold. Apple is also positioned to release the Apple Watch in April, Cook recently mentioned, so today’s remarks should be interesting.
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Opinion: Could Apple’s integrated streaming music service decimate the competition?

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Image: Forbes

When Apple enters a new business, you know it’s not going to do so in a half-hearted, small way. When it launches its Apple-branded Beats Music service later this year, it’s a no-brainer to predict that it’s going to be a big deal for the music industry. With Apple’s deep integration of Beats into its existing iOS/iTunes ecosystem exclusively revealed by Mark Gurman added into the mix, I wonder whether the unique selling points being notched up by Apple could be enough to leave existing big-name players like Spotify, Google Play and Rdio dead in the water?

That’s rather a grand idea, of course. As of last month, Spotify reached 15 million paid subscribers–up 50% in the last six months alone. Beats Music had only a little over 100,000 subscribers at the time Apple bought the company, and is rumored to have only 2-3 times as many now. But an Apple-ified Beats Music service has four things going for it … 
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From NWA to Apple exec, Dr. Dre introduces NSFW biopic ‘Straight Outta Compton’ trailer [video]

[youtube=https://www.youtube.com/watch?v=OrlLcb7zYmw]

Before there was his current Apple gig, there was Dr. Dre’s storied rise from the streets of Compton to global hiphop sensation and producer which eventually led to the headphone, speaker, and streaming music brand and Jimmy Iovine partnership with Beats.

This is the Hollywood version of that story which Dr. Dre co-produced.

Straight Outta Compton – Red Band Trailer with Introduction from Dr. Dre and Ice Cube (HD) (Official)
The Story of N.W.A. – In Theaters August 14th
http://www.straightouttacompton.com/

In the mid-1980s, the streets of Compton, California, were some of the most dangerous in the country. When five young men translated their experiences growing up into brutally honest music that rebelled against abusive authority, they gave an explosive voice to a silenced generation. Following the meteoric rise and fall of N.W.A., Straight Outta Compton tells the astonishing story of how these youngsters revolutionized music and pop culture forever the moment they told the world the truth about life in the hood and ignited a cultural war.

Starring O’Shea Jackson Jr., Corey Hawkins and Jason Mitchell as Ice Cube, Dr. Dre and Eazy-E, Straight Outta Compton is directed by F. Gary Gray (Friday, Set It Off, The Italian Job). The drama is produced by original N.W.A. members Ice Cube and Dr. Dre, who are joined by fellow producers Matt Alvarez and Tomica Woods-Wright. Will Packer serves as executive producer of the film alongside Gray.

The Next Episode: Apple’s plans for Beats-based music service revealed

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Six months after buying the subscription music service Beats Music, Apple is actively working to launch a completely new paid streaming music service that will compete with Spotify and Rdio. Yet to be named, the new service is entirely Apple-designed, yet leverages Beats’ technologies and music content, a collaboration that has thus far led to personnel challenges and delays. Multiple sources within Apple and the music industry have provided the first in-depth details of Apple’s upcoming streaming service, which we share below.


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Apple moving Beats Electronics technical support wholly in-house, replacing outsourced support

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Apple is in the process of winding down Beats Electronics’ outsourced phone support ties and moving technical support completely in-house via AppleCare, according to sources. Beats Electronics phone support is currently split between Apple and Sitel, a customer support outsourcing firm, and Apple is aiming to completely end that relationship as soon as March. Apple cut several Beats jobs in July following the acquisition. Sitel employees have confirmed that they will be moved to new technical support positions for other companies, and AppleCare employees similarly confirmed that Beats support will soon be handled completely internally. Apple acquired Beats Electronics and Beats Music in May 2014 for $3 billion, and sales transitioned to the Apple Online Store in August. Apple Store Genius Bars began servicing Beats products late last year.


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Review: Harman Kardon’s Soho Wireless is a luxury alternative to Beats’ Solo 2 on-ear headphones

I wasn’t a fan of Harman Kardon’s Soho headphones when they debuted a year ago, but the reason was unusual: they were seriously uncomfortable. Soho was a much smaller, wired version of Harman’s gigantic Bluetooth wireless headphone BT, notably using relatively tiny 30mm speakers instead of the 40mm drivers found in BT and many rivals, including Beats’ Solo 2 and Solo 2 Wireless. Something was off during Solo’s design or manufacturing process, because its steel headband felt like a vise on my head, an issue I hadn’t previously encountered while testing hundreds of other headphones.

Believe it or not, I’m glad that Harman didn’t give up on Soho, because the latest version Soho Wireless ($250) actually fixes most of its predecessor’s flaws. It’s a sharp-looking headset, and though it continues to use anemic 30mm audio drivers, Soho Wireless is markedly smaller and more comfortable than before. As the name suggests, it’s now capable of operating in a fully wireless mode using Bluetooth 3.0, with a usable range well in excess of the standard’s 33-foot minimum. And Harman has upgraded the design and materials a little, apart from including a simpler soft carrying case rather than a larger, heavier box.

The two biggest changes in Soho Wireless’s design are tweaks to the headband and the on-ear drivers. Although the new headband could still benefit from padding under its leather wrapping, Harman has thankfully revised the shape to feel natural rather than vise-like on your head–a critical improvement that makes Soho Wireless actually wearable.

The speakers are now behind cushioned leather rather than fabric, which lets this version of Soho surpass the luxury of Bowers & Wilkins’ P3 rather than just matching it. If anything, Soho Wireless is gentle on the ears even after you properly adjust the pull-down arms, which permits a little ambient noise to leak in—you don’t get the ear seal of Beats’ Solo 2, but there isn’t obvious audio leaking out at regular volumes, either.

Harman has also made a couple of changes to Soho’s cabling and controls. On Soho Wireless, the included 3.5mm audio cable is purely optional—slim, fabric-jacketed, and lacking an in-line remote control. The only integrated button is found underneath the right earcup, doubling as a power and Bluetooth pairing control. A similarly-sized box with a USB icon hides a micro-USB port, connectable to an included fabric USB cable to recharge Soho Wireless’s 400mAh battery, for which Harman’s web site, packaging, and manual oddly provide no estimate of run time. When asked, a Harman representative noted that Soho Wireless offers 9 hours of playback after 2 hours of recharging, which isn’t bad at all, but falls a bit short of the 12 hours promised by Beats’ Solo 2 Wireless.

Track controls are hidden on the outside of the right earcup. To change, pause, or play tracks, you now tap or swipe your finger against the flat leather surface using gestures helpfully indicated inside Soho Wireless’s box. When the gestures work, they work, but all it takes is a slight miss of the hidden touch surface and you’ll find yourself re-tapping or re-swiping. Once again, this feature is better than having no integrated controls, but less than ideal.

Sonically, Soho Wireless is a middle-of-the-road performer for its price. As the 30mm drivers inside are atypically small, there are points during listening when they seem to be straining to reproduce the frequency range–notably the bass–of larger headphones such as Solo 2. Head to head, they’re pretty close to Solo 2, roughly mimicking the Beats model’s so-so highs, fine midrange and good mid-bass, but the lowest notes aren’t as punchy or obvious.

We preferred Soho Wireless’s sound in wired mode, as a hint of buzz can be heard in the headphones when they’re operating wirelessly, but the difference isn’t profound. Additionally, a microphone is hidden underneath the right earcup, delivering only OK sound quality relative to the iPhones’ built-in mic system when you need to make phone calls.

The key thing that will make Soho Wireless a viable alternative to somewhat comparable alternatives from Beats, Bowers & Wilkins and others is the aesthetic it delivers for $250. Harman’s choice of chrome and leather is luxurious and mature, giving users the choice between Beats’ more expensive, all-plastic design or something that looks and feels executive-class at a lower price. On the other hand, you’ll compromise somewhat on audio quality, which may or may not be important to you. Soho Wireless is a big step in the right direction for Harman, but definitely not the last stage in the evolution of its wireless headphones.

Read more of my reviews here, as well as our premium headphone guide, and some of my personal top headphone picks.

Spotify now reports 15 million paid subscribers

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Streaming music subscription service Spotify shared its latest user numbers today, announcing that it now has 15 million paid subscribers to its premium service and 60 million active users. Spotify’s paid user count of 15 million accounts is up from the 10 million paid subscribers it previously reported just over six months ago.

Since then, Apple has officially closed on its $3 billion deal to acquire Beats Electronics and Beats Music, which gave it access to its own on-demand music streaming subscription service. Before Apple’s Beats acquisition last year, the Spotify competitor was believed to have just over 110,000 paid subscribers of its own.
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CNN honors Tim Cook as ‘CEO of the year’ thanks to climbing stock price

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<em><a href="http://9to5mac.com/2014/09/09/apple-offering-new-u2-album-songs-of-innocence-for-free-on-itunes/">Tim Cook and U2 at this year’s iPhone 6 event</a></em>

Apple CEO Tim Cook ranked well on CNN Money’s list of best CEOs of 2014 taking the top spot of CEO of the year. The news organization said Cook has “arguably the toughest CEO job in America” as he battles critics skeptical of his performance running Apple without Steve Jobs and cited the company’s 40% stock climb this year as well as the debut of the iPhones 6 and Apple Pay ahead of the Apple Watch early next year.
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Bose reportedly planning to take on rival Beats Music with upcoming music streaming platform

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Bose and Beats have been at each other’s throats in recent months, with the former inking a deal with the NFL to ban the Apple-owned company’s gear from appearing on camera at the league’s events. Apple fired back by pulling Bose products from its physical and online stores.

Now things may be about to get even more interesting between the two companies as Bose reportedly plans to launch a direct competitor to the Beats Music streaming service. The information comes from a job listing posted by the speaker manufacturer.

The listing states in no uncertain terms that…

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Financial Times names Tim Cook ‘Person of the Year’

Tim Cook might have gotten snubbed for Time’s Person of the Year recognition after being nominated as a finalist for 2014, but the Apple CEO did get the coveted title from the Financial Times this year. The FT cited both Cook’s financial decisions for the company and social decisions including publishing the essay on his sexuality:

Financial success and dazzling new technology alone might have been enough to earn Apple’s steely chief executive the FT’s vote as the 2014 Person of the Year, but Mr Cook’s brave exposition of his values also sets him apart.

This was never more powerful than when he talked publicly for the first time about his sexuality.

FT also nodded to Cook hiring Angela Ahrendts to run Apple’s retail channels, luring her to Apple from her role as CEO of Burberry, as well as Apple buying Beats for $3 billion this year and launching the iPhone 6, iPhone 6 Plus, Apple Pay, showing off the Apple Watch, and Apple’s market capitalization setting a record for US companies hitting $700 billion. You can read the full piece here.

Confirmed: Bose speakers returning to Apple Stores after removal earlier this year

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It looks like Apple will indeed be cashing in on Bose speakers and headphones sales in time for the remainder of the holiday shopping season. Yesterday rumors surfaced that Apple was readying its retail stores to carry Bose products once again, and today 9to5Mac has confirmed that Bose products, including the very popular SoundLink III/ Mini Bluetooth speakers, will once again be sold by Apple alongside its Beats-branded speakers and headphones that it acquired for $3 billion earlier this year…
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Gift guide: Premium headphones & earphones for the music lover in your life

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Apple makes great phones, tablets and computers; earphones not so much. The ones that come free with the iPhone look attractive, but they’re pretty much worth what you pay for them when it comes to sound quality.

Great sound, though, doesn’t come cheap, which is why a pair of premium headphones or earphones can make the perfect gift for someone who loves their music but perhaps doesn’t have the budget to really splash out on themselves.

If you’re buying for a musician, check out the more studio-oriented recommendations in our music gift guide. For those who will mostly use their headphones while on the move, read on … 
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Bose products reportedly set to return to Apple Store shelves as early as next week

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Earier this year Bose and Apple had a bit of a falling out when the former decided to block NFL players from wearing Beats headphones while on camera, then fined players who violated the rule. Beats Electronics co-founder Jimmy Iovine said at the time that the ban actually served Beats by providing a bit of free publicity.

Apple apparently didn’t agree, and retaliated by pulling all Bose products from its store shelves in October. Around that time the two companies were also duking it out in a patent lawsuit, though they eventually decided to settle.

But Bose products are reportedly headed back to Apple Store shelves…

Apple recruits ‘Head of Social Media’, will be stationed out of Beats’ West Los Angeles HQ

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Apple is looking to hire a new Head of Social Media and Content that will lead and expand on its current social media strategy. The job will be based out of Culver City, which could hint at Apple’s plans to align its overall social media strategy closer with its recently acquired Beats Electronics division which is located there. The West LA office is also in close proximity to its lead global Ad/Marketing agency Media Arts Lab.
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Chance’s holiday gift guide: the products I use everyday

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I’ve already broken down the best gifts for students this holiday season, but now it’s time to talk about the best gifts for all the Apple lovers in your life. These are most of the products that I use on a daily basis. Whether I use them on-the-go, while working, or pretty much 24/7, these are some of the best products that have earned a coveted spot in my daily routine.


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Billboard 200 chart will include streaming listens from Beats, Spotify, Google Play, & others in album sales

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Billboard is about to add data from music streaming services to its weekly Billboard 200 charts for the first time as services like Spotify and Apple’s Beats Music become increasingly popular. The New York Times reports that Billboard and Nielsen SoundScan plan to start incorporating both streams and downloads from music streaming services, in addition to the music sales the chart already covered, in order to more accurately reflect popular albums based on what users are listening to. The first chart including streaming services will include data for next week and arrive online Dec. 4:
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Apple reportedly bundling Beats Music with iOS next year

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According to a new report from the Financial Times, Apple is expected to bundle the Beats Music streaming service with an upcoming version of iOS next year.

Apple will bundle the subscription music service it acquired from Beats into its iOS operating system early next year, instantly making it available on hundreds of millions of iPhones and iPads – and ramping up pressure on Spotify, the market leader in music streaming.

The report comes amid rumors that Apple is planning to rebrand the Beats Music subscription service for a potential relaunch around February, although FT has added that the bundling is expected “as early as March.”
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Apple Online Store frontpage redesigned ahead of Black Friday, pushing iOS devices, Macs and Beats accessories

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For Black Friday, Apple has refreshed the frontpage of its online store with a rather-drastic redesign. Each product category now dominates the webpage, with full-bleed images of their main product lines. The new iPad updates get the top spot, but interestingly Apple TV and Beats headphones also get prime placement. In fact, the product images for Beats accessories are so large, it only takes four images to dominate the screen.

The strap-line ‘From one gift come many’ headlines the page, which also links up with Apple’s upcoming retail store holiday changes. The same tagline will soon be featured in Apple Store windows around the world, highlighting the wide scope of the iPhone and iPad, as shown below.


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Apple retail gift cards arrive in third-party stores for the holidays, in-store Beats repairs begin tomorrow

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Apple is making a big push with gift cards for the holidays with the most notable change being gift cards for its retail stores arriving through third-party retailers, according to sources. The company already sold iTunes/App Store gift certificates through a number of retail parters, but it has just recently started selling its Apple Store gift cards outside its own channels as well. Apple Retail will also make changes to repair procedures tomorrow including the introduction of in-store repairs for Beats products. 
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Beats announces Solo2 wireless headphones as first new product under Apple ownership

Following our exclusive report of FCC documents revealing that Beats was working on a new pair of headphones, the accessory maker this morning has announced its brand new Solo2 wireless headphones as its first new product since being acquired by Apple for $3 billion earlier this year. The headphones are set to launch in the United States this month at Apple Stores and select retailers for $299.95.
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Dr. Dre and Jimmy Iovine school for entrepreneurs geared to Steve’s vision of technology & liberal arts, they tell the WSJ

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The undergraduate academy for entrepreneurs created at the University of Southern California by Beats co-founders Dr. Dre and Jimmy Iovine is geared to fulfilling Steve Jobs’ vision of operating at the intersection of technology and the liberal arts, say the duo in a WSJ profile.

There’s a new kid in town, and he’s brought up on an iPad from one and a half years old. But the problem with some of the companies up north [in Silicon Valley] is that they really are culturally inept. I’ve been shocked at the different species in Northern and Southern California—we don’t even speak the same language. The kid who’s going to have an advantage in the entertainment industry today is the kid who speaks both languages: technology and liberal arts. That’s what this school is about.

Iovine said in a USC commencement speech that The Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation was there to “inspire, challenge, and satisfy the curiosity of the next wave of game-changers” … 
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Southwest partners with Apple to bring Beats Music streaming to in-flight entertainment service

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Southwest Airlines has just announced that it’s launching a new in-flight entertainment service that will offer users the ability to listen to Apple’s Beats Music streaming service free via onboard Wi-Fi.
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Trent Reznor discusses his new role at Apple, the Beats acquisition, and U2’s free album

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<em>Trent Reznor with Beats co-founders Jimmy Iovine and Dre Dre</em>

When Apple announced plans to acquire Beats Electronics and Beats Music earlier this year, Nine Inch Nails frontman Trent Reznor’s involvement with the streaming music service under Apple’s ownership quickly came in question. A spokesperson for Beats Music said Reznor was still with the company at the time and we reported that Reznor would in fact join Apple despite major staff changes at Beats during the transition. Reznor, who has been credited as Beats Music Chief Creative Officer, has finally opened up about his current role at Apple in an interview with Billboard revealing that he’s “fully in it right now” on an unannounced music project…
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Bose headphones and speakers no longer available from Apple Online Store

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It was reported last week that Apple would soon stop selling Bose headphones and speakers at its Apple Store locations. Previously, a variety of Bose headphones and speakers were demoed at each Apple Store location and available for purchase there and online. All Bose speakers and headphones have since been completely removed from sale through the Apple Online Store and several Apple Retail Store locations we’ve contacted have confirmed Bose inventory is no longer available.


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