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Mac Pro Pro Display XDR

After letting the Mac Pro become stagnant since 2013, Apple has finally unveiled the new version. In early 2017, Apple made a handful of announcements regarding the product. The company explained that it is rethinking its Mac Pro approach and plans to unveil a new modular model sometime in the future.

The company admitted that its 2013 model approach hasn’t been as upgradable in practice as it had hoped.

At some point [Apple] came to the conclusion that the 2013 Mac Pro concept was fundamentally flawed. It was tightly integrated internally, which allowed for some very nice features: it was small and beautiful (a pro machine that demanded placement on your desk, not under your desk) and it could run whisper quietly. But that tight integration made it hard to update regularly. The idea that expansion could be handled almost entirely by external Thunderbolt peripherals sounded good on paper, but hasn’t panned out in practice. And the GPU design was a bad prediction. Apple bet on a dual-GPU design (multiple smaller GPUs, with “pro”-level performance coming from parallel processing) but the industry has gone entirely in the other direction (machines with one big GPU).

Phil Schiller acknowledged that the 2013 Mac Pro had not been well received by many pros, and it was this that had led to the radical rethink.

With regards to the Mac Pro, we are in the process of what we call “completely rethinking the Mac Pro”. We’re working on it. We have a team working hard on it right now, and we want to architect it so that we can keep it fresh with regular improvements, and we’re committed to making it our highest-end, high-throughput desktop system, designed for our demanding pro customers.

As part of doing a new Mac Pro — it is, by definition, a modular system — we will be doing a pro display as well. Now you won’t see any of those products this year; we’re in the process of that. We think it’s really important to create something great for our pro customers who want a Mac Pro modular system, and that’ll take longer than this year to do.

In the interim, we know there are a number of customers who continue to buy our [current Mac Pros]. To be clear, our current Mac Pro has met the needs of some of our customers, and we know clearly not all of our customers. None of this is black and white, it’s a wide variety of customers. Some… it’s the kind of system they wanted; others, it was not.

In the meantime, we’re going to update the configs to make it faster and better for their dollar. This is not a new model, not a new design, we’re just going to update the configs. We’re doing that this week. We can give you the specifics on that.

The CPUs, we’re moving them down the line. The GPUs, down the line, to get more performance per dollar for customers who DO need to continue to buy them on the interim until we get to a newly architected system.

At WWDC 2019 Apple offered the first look at its new Mac Pro. The new version is a return of the cheese grater design from a generation previous.

Apple says the new Mac Pro was designed with easy access to its components. There are stainless steel handles for modularity, all internal components mount to the frame with 360-degree components.

Mac Pro Specs

  • 300 watts of power, runs fully unconstrained
  • 2933MHz ECC memory, 12 DIMM slots
  • 8 internal PCI slots, four double-wide slots, three single side slots
  • Half-length slot populated with two TB3 ports, audio jack, two USB A ports, two 10Gb Ethernet ports
  • Up to 1.5 terabytes of RAM
  • Intel Xeon processor with up to 28 cores
  • Apple designed a PCI connector with a second PCIe connector and power
  • Multiple graphics options; can configure with options such as Radeon Pro Vega II
  • Two GPUs connected via Infinity Fabric Link, 5X faster than PCI bust
  • Apple built a brand new card called Afterburner for video editing, 6 billion pixels per second. 3 streams of 8K, 12 streams of 4K

Mac Pro Pricing

The new Mac Pro starts at $5999 for 8-core, 32GB of RAM, and a 256GB SSD. If you include all of the upgrade options, it can reach a $50,000 price point.

Mac Pro Release Date

The Mac Pro was released in December of 2019.

WSJ: Apple’s 2019 Mac Pro will be manufactured by Quanta in China, unlike the ‘Made in the USA’ trashcan

Mac Pro lattice

Apple boasted its domestic manufacturing achievements with the 2013 Mac Pro, which was manufactured in Austin, Texas, and bore an ‘Assembled in the USA’ label.

Apple was mum on its sourcing for the 2019 Mac Pro when it announced the machine earlier this month, which heavily implied that it had given up on its USA factory and was returning to China. The Wall Street Journal reports this is indeed the case.


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Apple’s homepage teases the new Mac Pro’s launch month, possibly in error [Update]

Mac Pro launch month

Update: The copy has been changed to ‘Coming This Fall,’ hinting that the September mention was indeed an error.

When Apple announced the Mac Pro and Pro Display XDR last week, the company would only say that the products are launching this ‘fall’. The fall date was noted in both Apple’s keynote and press releases.

However, if you look at the Apple homepage right now, there’s a link to get notified about forthcoming Mac Pro news. If you click that link, a box appears that readily states the new Mac Pro is coming in September.


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Comment: Apple’s $1000 monitor stand is a massive (and unnecessary) PR fail

$1000 monitor stand is a dumb PR move

Apple didn’t just announce a $5000 monitor during WWDC: it also announced an optional $1000 monitor stand to go with it.

There wasn’t too much reaction to the $4999 starting price of the monitor itself, or even the $1000 premium for the low-reflectivity upgrade. This is a true reference-grade monitor designed for critical color work by photographers, videographers, and filmmakers. Similar monitors typically cost upwards of $10,000, and Apple compared it to one costing $43,000.

But the Internet has had a lot to say about the optional stand …


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Watch every video from Apple’s WWDC keynote here, including a Mac Pro + Display design video with Jony Ive

Mac Pro Pro Display XDR

Now that the upcoming modular Mac Pro and Pro Display XDR have been unveiled, Apple has shared a new video taking a detailed look at the new products and their creation. The five-minute video is narrated by Jony Ive and Apple’s VP of hardware engineering, Dan Riccio. Apple has also published all of the videos it shared during the WWDC keynote, check them out below.


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Kuo: 31.6-inch Apple display with mini-LED backlight due in Q2/Q3, mini-LED iPad and MacBook coming in 2021

Apple 6k display

TF Securities’ Ming-Chi Kuo has released a report which lays out Apple’s product interest in mini-LED technology. Kuo says that Apple will launch a 31.6-inch (6K resolution) external display in the second or third quarter of 2019 and feature a mini-LED backlight.

By late 2020 or early 2021, Kuo says that Apple will also launch a new iPad and new MacBook with mini-LED displays. It seems that whilst the 2019 31.6-inch display will only use mini-LED technology for the backlight, these future iPad and MacBook would feature true end-to-end mini-LED screens. This is why the timeline for these products stretches further into the future.


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NYT: The 2013 Mac Pro launch was partly delayed by the lack of US screw suppliers

The New York Times features a fun story today, shining some light on why big companies struggle to build products at scale in the United States.

It claims that Apple failed to find a suitable domestic screw supplier for a particular Mac Pro part. It had to turn to China to source the part to prevent the ‘Made in the USA’ 2013 Mac Pro launch from being delayed further.


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2019 Intel CPU plans point to Wi-Fi 6 and much faster integrated graphics in MacBooks

2019 Intel CPU

Intel hasn’t yet revealed its 2019 CPU line-up, but it has disclosed the names of this year’s chips and given a few details about what we can expect from them.

We can never know for sure when Apple will adopt a new generation of Intel CPU even when it is available, but we can make some educated guesses …


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Video gives detailed look inside Mac server room, housing Mac minis, Mac Pros, and iMac Pros

Apple mentioned at its iPad Pro and Mac event that third-party companies had racks of Mac minis at data centers being used as servers. At the event, Apple mentioned MacStadium as one of those companies. Now, YouTuber Snazzy Labs has posted a video, showing off what it’s like having endless shelves of Mac minis.


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Comment: Apple’s latest announcements about the modular Mac Pro really ramp up expectations

Apple has been rather quiet about an all-new Mac Pro it first teased a year ago. We did, though, learn two new things yesterday.

Last year, all that Apple said about timing was that the new machine wouldn’t be released that year.

As part of doing a new Mac Pro — it is, by definition, a modular system — we will be doing a pro display as well. Now you won’t see any of those products this year; we’re in the process of that. We think it’s really important to create something great for our pro customers who want a Mac Pro modular system, and that’ll take longer than this year to do.

That left open the possibility that the machine might be launched in 2018, or it might be later – and we now know it’s the latter …


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Apple planning modular Mac Pro release for 2019, new Pro Workflow Team providing feedback for professional needs

It’s been about a year since Apple shared its high-end Mac strategy by promising a modular Mac Pro and teasing out the iMac Pro. The high-end all-in-one was shown off in June and released on December, but the all-new modular Mac Pro has been a bigger mystery since Apple confirmed it was coming. Now Apple is setting the expectations in a new TechCrunch interview and specifying that the new Mac Pro will be a 2019 product.


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