Latest

Warren Buffett’s Berkshire Hathaway sells 13% of its Apple shares

warren buffett apple iPhone

Warren Buffett’s Berkshire Hathaway offloaded around 13% of its Apple holdings in Q1 2024, the conglomerate revealed this weekend. Despite selling around 115 million shares, however, Buffett reaffirmed his commitment to AAPL going forward.

Meanwhile, Tim Cook, who made the trip to Omaha for Berkshire’s annual meeting on Saturday, praised Buffett for his belief in Apple.

Expand Expanding Close

Is Apple TV+ having a quality crisis?

TV featuring Apple TV+ and an Apple TV 4K

When Apple first entered the TV streaming market, it came with a unique approach. It wasn’t focused on creating the most content, famously launching Apple TV+ with only a handful of shows. Similarly, its aspirations never seemed to be growing into the largest streamer. Despite mainstream hits like Ted Lasso, the service is still relatively niche.

All of that was okay, because Apple’s focus was on one thing: quality. Making the best of the best.

Some have called TV+ the new HBO. At one point, I would have agreed. Apple remarkably won a Best Picture Oscar for CODA, a prize Netflix has still never won. Ted Lasso scored back-to-back Emmys for Outstanding Comedy Series. Sure, there were stumbles too (Amazing Stories, anyone?), but overall the service’s first few years brought critical acclaim and built a strong reputation,

More recently, however, the service’s focus on quality seems to have lost ground.

Expand Expanding Close

Apple @ Work: How is passkey usage changing user behavior?

Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.

At the end of 2023, Dashlane made a bold decision: it was time to eliminate the master password for its password manager in favor of passkeys. Today, the company is releasing some information showing how the usage of its product has changed for new users since that change.

Expand Expanding Close

9to5Mac Daily: May 3, 2024 – AAPL Q2 earnings and AI promises

9to5mac daily podcast

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts appStitcherTuneInGoogle Play, or through our dedicated RSS feed for Overcast and other podcast players.

Supported by Setapp: Get access to 240+ apps on your Mac for just $9.99. Sign up today for a free 7-day trial

Expand Expanding Close

Here’s everything to expect from Apple’s iPad-focused ‘Let loose’ event

Apple Let Loose Event Dark Lead Image

The first Apple event of 2024 is almost here. Set for May 7, the “Let loose” event is expected to focus entirely on the iPad. This should come as no surprise, considering the device was Apple’s only major product line to not receive any hardware updates in the entirety of 2023. iPad sales, as a result, keep dropping. But Apple is prepared to reverse that trend with its May 7 lineup.

Here is a roundup of everything you can expect to see when the event arrives.

Expand Expanding Close

Spotify lossless audio said to be close to launch, with third branding

Spotify lossless audio | Turntable close-up

More than three years after Spotify lossless audio was first promised by the company, it still hasn’t launched. There have been multiple reports since, and the latest of these claims that the service is now very close to launching.

We’ve also heard three different brand names suggested. The company originally announced it as Spotify HiFi, then we heard Music Pro, and today’s report says it will be called Spotify Lossless …

Expand Expanding Close

Apple working hard on one iPad it won’t launch next week

New entry-level iPad not launching next week | 10th-gen model shown

Next week’s Let Loose event will see the unveiling of new iPad Pro and iPad Air models, alongside a new Apple Pencil and an updated Magic Keyboard which will give the iPad Pro a more MacBook-like look and feel.

But there is one key iPad which won’t get an update next week, and that’s the entry-level model. Apple is said to be working hard on an updated version of this …

Expand Expanding Close

What did we learn from Tim Cook’s comments yesterday?

Tim Cook's comments | Woman taking notes

There were no surprises in Apple’s earnings report yesterday, with the company reporting close to the $5B year-on-year fall in revenue it had warned us to expect.

Analysts got their usual chance to question CEO Tim Cook and chief financial officer Luca Maestri directly after the announcement. The pair always remain tight-lipped about specific plans, but there are a few things worth noting …

Expand Expanding Close