iTunes Radio, Apple’s first real foray into streaming music, made its public debut back in June 2013, where it was announced alongside iOS 7. Over a year since its release, the service hasn’t exactly taken over the world, quite literally. It’s still only available in the United States and Australia. If you compared iTunes Radio today with iTunes Radio as it existed the day it was first available to use, you’ll notice that not much has really changed.
Of course, just last May, Apple announced its acquisition of Beats Electronics, which brought along with it Beats Music, a robust and almost entirely different approach to streaming music. While Apple may seek to integrate Beats Music more tightly with iTunes in the future, at this time it hasn’t.
So in the meantime, what could Apple do to make iTunes Radio more appealing to customers? Some might say the music selection is limited, or that streaming doesn’t always work correctly. However, focusing on the service strictly from a feature standpoint, there are many small changes and additions Apple could implement that would have a huge impact on the usefulness and utility of iTunes Radio. Let’s take a look.