design ▪ September 2

AAPL: 112.34

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design ▪ August 17

AAPL: 117.16

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Screenshot 2015-08-17 22.10.41

Earlier this month, the United States Patent Office made a non-final ruling that one of Apple’s design patents for the original iPhone is invalid within Apple’s long-running lawsuit against Samsung, according to a report from FOSS Patents. This particular patent, as seen in the drawings above, references the overall design of the original iPhone launched in 2007. It is known as the “D’677” patent in court proceedings and legal documents. FOSS explains the reasoning behind the invalidation:

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design ▪ August 13

AAPL: 115.15

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As regular readers will know, it took a little while for the Apple Watch to really grow on me. But even back when I wasn’t convinced I needed a smartwatch, I still had to admire the design. And the Digital Crown was a large part of how Apple got the smartwatch right when others hadn’t yet cracked it. A fundamental problem with a small touchscreen is that touching it covers up much of the content. The Digital Crown overcomes that, allowing us to scroll content without our thumb getting in the way.

But while today’s iPhone screens may be larger than they used to be, they are still pretty small in the scheme of things. Scrolling with a thumb still covers up a chunk of the content. Worse, it’s easy to accidentally tap on targets accidentally including ads. There have been numerous occasions since using Apple Watch when my thumb started absent-mindedly reaching for the non-existent Digital Crown on my iPhone …  expand full story

design ▪ July 1

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After announcing the change in a company-wide memo last month, Apple today has officially updated Jony Ive’s executive bio on to reflect his new role as Chief Design Officer. Ive was promoted from Senior Vice President of Design earlier this year. Ive’s bio notes that he reports directly to Tim Cook and is responsible for all design at Apple, including retail, Apple Campus 2, software, and hardware.

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design ▪ June 11

design ▪ June 5


Apple’s annual Worldwide Developers Conference is about to kick off. On Monday, June 8th, company executives will take the stage at San Francisco’s Moscone Center to provide their annual roadmap for Apple’s software, services, and devices.

Traditionally, Apple has used the conference to introduce major upgrades to the iPhone, iPad, and iPod touch operating system iOS, as well as the Mac operating system OS X, along with new services. Of course, 2015 will be no different. Apple has been preparing a new version of iOS 9 codenamed “Monarch,” a release of OS X 10.11 codenamed “Gala,” a new streaming Apple Music service based on Beats Music, and updates for the Apple Watch.

Over the last several years, we have provided advance reports on the lion’s share of announcements that will be made at WWDC, as well as a comprehensive roundup ahead of the event. Read on for our roundup of what’s coming, along with fresh new details not found in our earlier reports.

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