New job listings indicate Apple’s aim to bolster retail marketing team

 

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Following the recent hire of a former Burberry and Nike social marketing executive to run Apple’s new social media arm, a few job listings on Apple’s website point to an attempt to bolster the company’s retail marketing team. A few of the positions were outlined by ifo Apple Store earlier today and seem to point toward an increased focus on building and maintaining customer loyalty to the Apple brand.

We’ve heard time and again that Apple customers, particularly iPhone users, are among the most loyal, but it seems Apple believes there’s still more to be done in that department. One of these new job listings calls for a “Program Manager — Loyalty, Global Retail Marketing,” which would focus on creating “learning and services strategies” designed to inspire loyalty among Apple’s user base.

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Tim Cook to employees on IBM partnership: ‘I’m really excited to see it take off’ (Memo)

Earlier today, Apple and IBM announced an expansive, long-term partnership to integrate Apple’s iOS devices into the Enterprise with big data software powered by IBM. The partnership will allow for IBM to sell iPads and iPhones to its Enterprise customers, and the duo are also working on jointly developed software for the enterprise. The companies are also developing an enhanced AppleCare protection service for enterprise iOS device users. Following both the official announcement and a video interview discussing the plans, Apple CEO Tim Cook has sent a memo to employees detailing the partnership:

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Rumor: NFC, wireless charging, improved LTE slated for iPhone 6

newip6-1

New high-resolution photos surfaced over the weekend showing what is expected to be the much thinner iPhone 6 following a report from Venture Beat that corroborates several other claims that the next generation iPhone will feature a larger display than previous models. Included in that report are also claims that Apple will opt for implementing NFC (near field communication), wireless charging, and improved LTE in the next iPhone refresh expected later this year…

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Death of Steve Jobs prompted Samsung’s U-turn on Apple attack ads

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We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …

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Samsung wanted Google to do its dirty work in attacking Apple

Image: amongtech.com

Image: amongtech.com

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?

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Wolff Olins Global CEO Karl Heiselman hired by Apple to take on new marketing role in May

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Following this week’s revelations that Apple SVP of Marketing Phil Schiller is unhappy with the direction of the company’s advertising and agency, and that Apple is considering hiring as many as four new digital agencies to further enhance its advertising efforts, it seems the company has added a formidable new member to its marketing team.

17_london-2012-olympic-logo-pink-blueAd Age reports that Apple has hired Karl Heiselman, who is currently the CEO of the Wolff Olins branding agency. Heiselman will take on an undisclosed role in the company’s marketing arm next month, he confirmed. This won’t be the executive’s first time in Cupertino. Heiselman previously worked for Apple in the ’90s as a design contractor.

At Wolff Olins, Heiselman headed up numerous high tech and high profile branding efforts including Product (RED) for Bono, the 2012 Olympics for London (right) and numerous Microsoft campaigns including the ill-fated Kin. The company also churned out “re-invention” for brands such as Aol, Sony, Skype, Belkin and Firefox… Read more

Internal emails reveal Phil Schiller shocked by response from Apple’s ad agency over marketing direction

Phil Schiller at WWDC 2013

If there’s one thing we’ve learned from the latest Apple v. Samsung trial, it’s that Phil Schiller isn’t as cool, calm, and collected at Apple HQ as he appears at each Apple keynote. We’ve already seen the Apple SVP of Worldwide Marketing fret over Android marketshare and Media Arts Lab not being on par with Samsung’s advertising, and Business Insider has covered an additional email exchange revealed in the trial where an irate Phil Schiller proves he is most definitely a product of Steve Jobs. We’ve already learned that Schiller was so shaken up by Samsung’s ‘Next Big Thing’ ad campaign that he forwarded a Wall Street Journal article to Apple’s ad agency, but Schiller was furious with the agency’s somewhat defensive response… Read more

New Steve Jobs email a treasure trove of information about Apple TV, Google ‘holy war,’ and behind-the-scenes strategy

Screen Shot 2014-04-04 at 8.48.37 PM

A new email from Steve Jobs that was published during today’s Samsung lawsuit (via The Verge) has revealed a lot about Apple’s plans for its products in 2011 and beyond. As we’ve previously noted, Jobs referred to 2011 as a year of “holy war” against Google, but this document goes above that and describes how exactly Apple planned to wage this war.

A few choice bits are below, followed by the complete email.

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Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

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Apple execs discuss 30 years of the Mac, the Surface-style touchscreen approach, and the coexistence of OS X & iOS

Federighi Mac

Marking the 30th anniversary since Apple gave us the Mac, Macworld spoke with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble to discuss the Mac in an era dominated by the iPhone and iPad.

The execs looked back at the Mac’s impact on the PC market and its historical significance for the company, and while they acknowledged the success of iOS, insisted the Mac has a permanent place in the hardware lineup. Schiller, Apple’s Senior Vice President of Marketing, even dared to promise the Mac is forever:

“There’s a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets, that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.”

Federighi, who leads Apple’s software platforms including both OS X and iOS, discussed the importance of keeping the platforms separate:

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Apple SVP Phil Schiller shares report showing Android had 99% of mobile malware last year

Like he has done before, Apple’s Senior Vice President of Marketing Phil Schiller has taken to his Twitter account to share a new report highlighting a much higher amount of security threats on Android compared to iOS. Schiller linked to Cisco’s 2014 annual security report covering mobile malware trends over the last year, which happens to highlight a rise in malware on Android as one of its key takeaways:

Ninety-nine percent of all mobile malware in 2013 targeted Android devices. Not all mobile malware is designed to target specific devices, however… Many encounters involve phishing, likejacking, or other social engineering ruses, or forcible redirects to websites other than expected. An analysis of user agents by Cisco TRAC/SIO reveals that Android users, at 71 percent, have the highest encounter rates with all forms of web-delivered malware

That 71% encounter rate for web-delivered malware on Android mentioned above compares to just 14 percent for iPhone users, according to the report. The report’s finding that 99 percent of all mobile malware last year targeted Android marks an increase for Android when comparing to the last report Schiller shared. In March of last year, Schiller shared a report from security firm F-Secure that estimated Android had around 79% of all mobile malware for 2012 compared to just 0.7 percent for iOS.
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Apple marketing chief Schiller unfollows Nest & Tony Fadell on Twitter following Google deal

Schiller and Fadell on the left (image via web)

Schiller and Fadell on the left

Only a few days after “father of the iPod” Tony Fadell agreed to sell thermostat and smoke detector maker Nest to Google for north of three billion dollars, Apple senior vice president (and former Fadell colleague) Phil Schiller has unfollowed the Nest CEO and the Nest company on Twitter.

Here’s Schiller’s following list from a recent cache:

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