Phil Schiller ▪ June 9

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Apple’s SVP of marketing Phil Schiller this evening gave an interview on John Gruber’s podcast The Talk Show during which he addressed a variety of different topics. Gruber and Schiller together discussed Apple’s WWDC announcements, such as watchOS 2 and Apple Music. The two also talked about many of Apple’s decisions over the past couple of years, including the company’s obsession with making the thinnest devices possible and how on earth they still sell 16GB devices in 2015.

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Phil Schiller ▪ May 26

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The Apple world this morning seems divided between those who seemingly haven’t grasped the implications of Apple’s ‘promotion’ of Jony Ive, merely taking Cook’s memo at face value, and those switching into full-on ‘Apple is doomed’ mode. The reality is, I think, a little more nuanced.

It seems pretty clear that this move is, as Seth outlined earlier, about Ive taking more of a backseat role – and especially being able to spend a lot more time back in England. Apple’s decision to announce the news on a day when the US markets were closed was obviously not coincidence.

Apple didn’t want to see a knee-jerk panic reaction on Wall Street setting its stock diving. But is there reason to panic? Or is it all much ado about nothing? Or something between the two … ?  expand full story

Phil Schiller ▪ April 17

Apple kicked off its Apple Watch showcase today at Milan’s Salone Del Mobile Design Fair in Italy and on hand at the event were Apple executives including marketing chief Phil Schiller and designer Marc Newson. expand full story

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As a founding member of the Wires Are Evil club, I’ve been waiting impatiently for wide-area wireless charging, where any device on a desk or within a certain area of a room is wirelessly charged. That still seems a way off yet.

A good halfway house would be inductive charging powerful enough to work through the thickness of a desk, so your charging pads sit out of sight on the underside of the desk and your devices charge as soon as you put them down on the right place on the desk. Sadly today’s wireless charging standards are too weedy to work through even the thinnest of desks.

If you want wireless charging today, then, you’re going to have to have a visible wire to a charging pad, and place your device on that. Apple has so far limited wireless charging to the Apple Watch, but if you want it for your iPhone, you can buy a wireless charging case that allows you to use any compatible wireless charging pad. We’ve reviewed a number of these over the years, and I thought it was about time to try one for the iPhone 6

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Phil Schiller ▪ January 17

Phil Schiller ▪ December 2, 2014

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The ten-year-old lawsuit over whether Apple violated antitrust law by locking the iPod to its own iTunes software has finally gone to trial. In its first day before a jury, the case has yielded several new emails between Apple executives as well as a videotaped deposition of Steve Jobs, which was recorded in 2011 shortly before he died.

In the video, according to Reuters, Jobs was asked if he had heard of Real Networks, the company behind the RealPlayer software Apple had blocked from working with the iPod. Jobs took a quick jab at the music distribution rival and asked, “Do they still exist?”

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