Apple kicked off its Apple Watch showcase today at Milan’s Salone Del Mobile Design Fair in Italy and on hand at the event were Apple executives including marketing chief Phil Schiller and designer Marc Newson. Read more
As a founding member of the Wires Are Evil club, I’ve been waiting impatiently for wide-area wireless charging, where any device on a desk or within a certain area of a room is wirelessly charged. That still seems a way off yet.
A good halfway house would be inductive charging powerful enough to work through the thickness of a desk, so your charging pads sit out of sight on the underside of the desk and your devices charge as soon as you put them down on the right place on the desk. Sadly today’s wireless charging standards are too weedy to work through even the thinnest of desks.
If you want wireless charging today, then, you’re going to have to have a visible wire to a charging pad, and place your device on that. Apple has so far limited wireless charging to the Apple Watch, but if you want it for your iPhone, you can buy a wireless charging case that allows you to use any compatible wireless charging pad. We’ve reviewed a number of these over the years, and I thought it was about time to try one for the iPhone 6 …
The ten-year-old lawsuit over whether Apple violated antitrust law by locking the iPod to its own iTunes software has finally gone to trial. In its first day before a jury, the case has yielded several new emails between Apple executives as well as a videotaped deposition of Steve Jobs, which was recorded in 2011 shortly before he died.
In the video, according to Reuters, Jobs was asked if he had heard of Real Networks, the company behind the RealPlayer software Apple had blocked from working with the iPod. Jobs took a quick jab at the music distribution rival and asked, “Do they still exist?”
After a few YouTube videos hit the web claiming that the iPhone 6 Plus could be easily bent out shape in a user’s pocket, Apple addressed the issue by stating that the device was designed to meet its quality requirements and that only a handful of owners had complained about any issues. To further prove its commitment to building solid devices, Apple gave journalists access to the lab where it tests the build quality of its iPhones.
In a tour of the facility guided by SVP of Hardware Engineering Dan Riccio, reporters were given an in-depth look at how each new generation of the iPhone is tested to ensure that it can endure all of the rigors of daily life. Each device the company makes—including its notebook computers—is put through thousands of rounds of testing that simulates everything from twisting the device to flexing the screen, or sitting on a bench with the phone in the back pocket of your skinny jeans.
Video and more photos below:
Following the recent hire of a former Burberry and Nike social marketing executive to run Apple’s new social media arm, a few job listings on Apple’s website point to an attempt to bolster the company’s retail marketing team. A few of the positions were outlined by ifo Apple Store earlier today and seem to point toward an increased focus on building and maintaining customer loyalty to the Apple brand.
We’ve heard time and again that Apple customers, particularly iPhone users, are among the most loyal, but it seems Apple believes there’s still more to be done in that department. One of these new job listings calls for a “Program Manager — Loyalty, Global Retail Marketing,” which would focus on creating “learning and services strategies” designed to inspire loyalty among Apple’s user base.
Earlier today, Apple and IBM announced an expansive, long-term partnership to integrate Apple’s iOS devices into the Enterprise with big data software powered by IBM. The partnership will allow for IBM to sell iPads and iPhones to its Enterprise customers, and the duo are also working on jointly developed software for the enterprise. The companies are also developing an enhanced AppleCare protection service for enterprise iOS device users. Following both the official announcement and a video interview discussing the plans, Apple CEO Tim Cook has sent a memo to employees detailing the partnership:
New high-resolution photos surfaced over the weekend showing what is expected to be the much thinner iPhone 6 following a report from Venture Beat that corroborates several other claims that the next generation iPhone will feature a larger display than previous models. Included in that report are also claims that Apple will opt for implementing NFC (near field communication), wireless charging, and improved LTE in the next iPhone refresh expected later this year…
We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.
An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.
Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …
Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”
The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:
As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?
Following this week’s revelations that Apple SVP of Marketing Phil Schiller is unhappy with the direction of the company’s advertising and agency, and that Apple is considering hiring as many as four new digital agencies to further enhance its advertising efforts, it seems the company has added a formidable new member to its marketing team.
Ad Age reports that Apple has hired Karl Heiselman, who is currently the CEO of the Wolff Olins branding agency. Heiselman will take on an undisclosed role in the company’s marketing arm next month, he confirmed. This won’t be the executive’s first time in Cupertino. Heiselman previously worked for Apple in the ’90s as a design contractor.
At Wolff Olins, Heiselman headed up numerous high tech and high profile branding efforts including Product (RED) for Bono, the 2012 Olympics for London (right) and numerous Microsoft campaigns including the ill-fated Kin. The company also churned out “re-invention” for brands such as Aol, Sony, Skype, Belkin and Firefox… Read more
Phil Schiller at WWDC 2013
If there’s one thing we’ve learned from the latest Apple v. Samsung trial, it’s that Phil Schiller isn’t as cool, calm, and collected at Apple HQ as he appears at each Apple keynote. We’ve already seen the Apple SVP of Worldwide Marketing fret over Android marketshare and Media Arts Lab not being on par with Samsung’s advertising, and Business Insider has covered an additional email exchange revealed in the trial where an irate Phil Schiller proves he is most definitely a product of Steve Jobs. We’ve already learned that Schiller was so shaken up by Samsung’s ‘Next Big Thing’ ad campaign that he forwarded a Wall Street Journal article to Apple’s ad agency, but Schiller was furious with the agency’s somewhat defensive response… Read more
A new email from Steve Jobs that was published during today’s Samsung lawsuit (via The Verge) has revealed a lot about Apple’s plans for its products in 2011 and beyond. As we’ve previously noted, Jobs referred to 2011 as a year of “holy war” against Google, but this document goes above that and describes how exactly Apple planned to wage this war.
A few choice bits are below, followed by the complete email.