Following the launch of the Apple Watch in April, IDC’s latest estimates for wearables shows the market is set to grow approximately 173% this year as shipments increase from 26.4 million in 2014 to an estimated 72.1 million worldwide for 2015. Read more
KGI’s Ming-Chi Kuo, one of the few analysts we feel credible, has his Apple numbers ready for Q1 2015. The analyst projects iPhone, iPad, and Mac shipments to be 58.2 million, 10.1 million, and 4.5 million respectively. He also estimates that Apple Watch shipments are currently at 631,000 units.
German Apple Stores have dropped Vodafone and O2 contracts for both iPhones and iPads, offering them only with Deutsche Telekom contracts or SIM-free. The change affects only post-paid contracts: pre-paid SIMs remain available on Vodafone. Read more
While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch Sport models, and has created a different customer journey for those customers, according to sources briefed on the plans. Most of the sales process will be familiar to buyers of other products from the Apple Store, but a number of steps are different, including the process of visiting a “magical” display case, trying on different models, playing with demo units, considering Apple Watch accessories, and actually finalizing the purchase. Below, we detail the entire customer experience for the upcoming Apple Watch launch…
The job of Apple Retail Store employees will begin changing in profound ways next month. In order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and styling advice to customers, according to employees briefed on the plans. Until now, Apple Retail has been tasked with recommending iPads, iPhones and Macs with few styling options aside from limited color options.
Apple is pushing for retail employees to initiate conversations that build trust, enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold. Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices.
Below, we detail how employees will provide fashion advice to customers and Apple’s multi-part plan for selling an Apple Watch.
Apple will introduce several major initiatives to ready its retail stores for the Apple Watch’s launch in April, according to sources briefed on the upcoming changes. Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 or more try-on stations to manage what’s expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience. Additionally, they will be given the opportunity to place a reservation at the time of try-on for a particular model, and make a follow-up appointment to pick the watch up during the April 24th launch date. Stores will also have launch day stock for walk-in appointments.
Apple reported the largest profit ever recorded by a public company in the holiday quarter, mostly driven by sales of 74 million iPhones with an average selling price of $687. According to Cannacord, this meant Apple captured 93% of handset smartphone profits. Perhaps more staggering is that it claims Apple dominated on similar levels across the entire of 2014 — with 79% of mobile device profits.
The analyst expects continued growth for the iPhone for the next few users, with an estimated 650 million iPhone users by the end of 2018.
Apple is looking to hire individuals across the US for a team of IBM Business Development Executives that “will be accountable for all aspects of the Apple and IBM partnership for a defined geographic and account set territory.” That means Apple is hiring a team of individuals that will act as company liaisons to help roll out and oversee sales teams pushing the new Apple/IBM iOS solutions to enterprise customers. The positions, which are industry and region-specific, also show Apple’s plan for the upcoming expansion of its enterprise solutions for new industries including manufacturing and healthcare. Read more
Apple’s stock soared the day after the company reported its record breaking quarter with over $74 billion in revenue and more than 74 million iPhones sold, and now Apple’s stock has reached a new all-time high during trading. The company briefly touched on $120/share during trading this morning and is on track to break its previous record closing high soon. Read more
Ahead of Apple’s fiscal Q1 2015 earnings report today, there were signs that Apple had enjoyed significant growth in China and a record number of smartphone sales in the region during the holidays. Today, we get some more insight into that growth, as Apple reported a 157% increase from the previous quarter: revenue of $16.144 billion in Greater China compared to $6.292 billion in Q3. Read more
Worldwide smartphone sales data from Kantar shows that strong iPhone 6 sales helped Apple achieve market share gains in all but one of the nine countries surveyed. iOS increased its market share in the US, UK, China, Australia, Germany, France, Italy and Spain – with Japan the sole exception.
In the US, Apple’s share of the smartphone market jumped 4.3% year-on-year in the three months ending in November to 47.4%. No surprise that the iPhone 6 was the best-selling phone in the country, capturing 19% of all smartphone sales … Read more