It may not surprise you, but Apple’s new 12.9-inch iPad, which many would have you believe is the company’s first to compete directly with detachable and hybrid tablets/laptops, outsold Microsoft Surface and other detachable tablets, according to the report: expand full story
sales February 1
sales January 13
Apple’s rocky iAd advertising platform is about to see some major changes, says Buzzfeed’s John Paczkowski. According to the report, Apple plans to dismantle its iAd sales team and stop its role as a middleman between publishers and customers:
While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is ending. “It’s just not something we’re good at,” one source told BuzzFeed News. And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.
Apple is phasing out its iAd sales force entirely and updating the iAds platform so that publishers can sell through it directly.
The big news, Buzzfeed notes, is publishers that play ball will take home 100% of the ad revenue generated rather than a 70/30 split with Apple.
sales November 19, 2015
Consumer Intelligence Research Partners (CIRP) is out with a new report today claiming Apple is now at over 100 million iPhones in use in the US. That means Apple has crossed 100 million active iPhone units since CIRP reported 97 million iPhones in use back in August, according to the research firm’s data. expand full story
sales November 17, 2015
Respected analyst Ming Chi-Kuo from KGI Securities has this evening issued an investor note in which he predicts sales for Apple’s latest tablet, iPad Pro. Kuo predicts in his note that Apple will sell between 2.4 million and 2.6 million iPad Pro units in the fourth quarter of 2015. As we head into 2016, Kuo expects those numbers to slide slightly to between 2.1 million units and 2.3 million units.
sales November 3, 2015
sales October 2, 2015
Target operates over 1800 stores across the United States, greatly expanding the points-of-sale for Apple Watch going into the holiday quarter. Aside from the couple hundred Apple Stores in the US, Apple Watch has been sold in a few premium vendors plus Best Buy, T-Mobile, and Sprint… expand full story