sales ▪ August 1

AAPL: 121.30

-1.07%
Stock Chart

After dropping the iPhone from its lineup completely in February, it seems Virgin Mobile USA has had something of a change of heart. Not only is it now offering the latest two iPhone models, it’s also slashed $100 off the full retail price.

You can snag a 16GB iPhone 6 from Virgin Mobile’s online store for $549.99, a hefty discount on the usual full retail price of $649.99. Likewise, the 16GB iPhone 6 Plus is just $649 (down from $749). For those wanting an even cheaper way to get an iPhone, the 8GB white iPhone 5c is available to buy from Virgin Mobile for $299.

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sales ▪ July 31

AAPL: 121.30

-1.07%
Stock Chart

Specific sales of Apple Watch have been a mystery since the device’s launch back in April, with several analysts offering up their own respective estimates on numbers. Now, Taiwan’s Advanced Semiconductor Engineering Inc. has hinted at sales of the device. ASE, for those unfamiliar, is responsible for putting all of the internal parts of Apple Watch into a case through a process known as system-in-package (via WSJ). The company, however, claims that Apple Watch sales are not as high as expected…

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sales ▪ July 21

Right on schedule, Apple has shared its Q3 2015 earnings results reporting revenue of $49 billion and $10.7 billion in profit during the April to June period. Notably, the company’s Q3 period is the first that includes initial Apple Watch sales as the device first launched on April 24th.

Apple® today announced financial results for its fiscal 2015 third quarter ended June 27, 2015. The Company posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion, or $1.85 per diluted share. These results compare to revenue of $37.4 billion and net profit of $7.7 billion, or $1.28 per diluted share, in the year-ago quarter. Gross margin was 39.7 percent compared to 39.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.

While Apple isn’t specifically breaking out Apple Watch sales (or iPod sales for that matter), the company does disclose iPhone, iPad, and Mac sales by unit:

  • iPhone: 47 million units
  • iPad: 10.9 million units
  • Mac: 4.7 million units

While Apple isn’t breaking out Apple Watch or Beats numbers, the ‘other services’ which includes those categories as well as iPods and Apple TV reports $2.6 billion in revenue.

Apple CEO Tim Cook said this about the company’s Q3 results:

“We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple’s CEO. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”

Luca Maestri, Apple’s chief financial officer, added this:

“In the third quarter our year-over-year growth rate accelerated from the first half of fiscal 2015, with revenue up 33 percent and earnings per share up 45 percent,” said Luca Maestri, Apple’s CFO. “We generated very strong operating cash flow of $15 billion, and we returned over $13 billion to shareholders through our capital return program.”

Today’s Q3 results follow last quarter’s $58 billion in revenue and 61.1 million iPhones sold, 12.6 million iPads sold, and 4.5 million Macs sold globally. During the same quarter a year ago with the iPhone 5s at the top of the lineup, Apple reported $37.4 billion in revenue and 35.2 million iPhones sold, 13.2 million iPads sold, and 4.4 million Mac sales. Apple reported $13.6 billion in profit last quarter and $7.7 billion during the same quarter a year ago.

The company’s quarterly conference call is scheduled for 2 PM Pacific/5 PM Eastern to discuss today’s results. Stay tuned for our live coverage of the call. Both Cook and Maestri usually review the quarterly results before fielding questions from analysts. With the first Apple Watch sales included in today’s report, the new device is sure to be a major topic of the call.

Apple’s complete Q3 earnings report is below: expand full story

sales ▪ July 20

sales ▪ June 18

Following the launch of the Apple Watch in April, IDC’s latest estimates for wearables shows the market is set to grow approximately 173% this year as shipments increase from 26.4 million in 2014 to an estimated 72.1 million worldwide for 2015. expand full story

sales ▪ April 26

KGI’s Ming-Chi Kuo, one of the few analysts we feel credible, has his Apple numbers ready for Q1 2015. The analyst projects iPhone, iPad, and Mac shipments to be 58.2 million, 10.1 million, and 4.5 million respectively. He also estimates that Apple Watch shipments are currently at 631,000 units.

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