If you’re a long-time Apple watcher, you may be familiar with Flurry Analytics as Steve Jobs’ favorite analytics firm. The video above sums up his opinion well on the topic. Today, Re/code breaks the news that Yahoo’s prolific Mergers and Acquisition department will be acquiring Flurry for “hundreds of millions of dollars” later today. TechCrunch pegs the price at roughly $300 million. As for Apple, the Cupertino-based company will be launching its own iOS analytics software this fall alongside iOS 8.
Update: The purchase is now official: