Steve Jobs’ ad man Ken Segall says Apple’s advertising has lost momentum to Samsung

Jordan Kahn

In the video above, Bloomberg West speaks with 72andSunny’s partner and creative director Jason Norcross about the thinking behind some of Samsung’s latest campaigns. 

If there is one person qualified to discuss the state of Apple’s current marketing efforts, it’s Ken Segall. Working alongside Steve Jobs’ creative team for more than a decade, Segall, the man who put the “i” in iMac, served as creative director at ad agency TBWA\Chiat\Day. He created some of Apple’s most iconic ads such as the legendary Think Different campaign. Segall took some time on his Observatory blog today to share his thoughts on how “momentum has been lost” for Apple’s marketing department at the hands of none other than the company’s biggest rival, Samsung:

While you can still argue that Macs and i-devices have a ton of appeal, you can’t argue that Apple is still untouchable when it comes to advertising…The fact is, it is being touched — often and effectively — by none other than Samsung…Samsung has made remarkable inroads in a very short time, for two big reasons.

According to Segall, the two big reasons Samsung’s advertising has eclipsed Apple’s is due to Sammy’s massive advertising budget and willingness to “bash away at Apple, delivering ads that are well produced, well written and seem to be striking a nerve.” Specifically, Segall pointed to Samsung’s decision to run creative new ads at the Super Bowl and Oscars:  Read more

‘jOBS’ opens to mixed reviews, Kutcher talks of fear and hospitalization

Seth Weintraub

Ashton Kutcher called the starring role scary and seemed to have an appropriate amount of reverence for the subject matter. However, reviewers seemed to have mixed feelings at best about the movie.

TNW’s Matthew Panzarino liked the movie and called it entertaining but inaccurate:

But, overall, jOBS works. The lead actors are likable and appear to have put serious effort into getting the spirit of the characters right. The film looks (mostly) good aside from some of what could likely be ascribed to budgetary constraints. And though the director is a tad indulgent here and there, it doesn’t take away from the overall feeling of ‘decent’ that I came away with.

This isn’t going to be the canonical Steve Jobs biography movie. Honestly, Jobs was such a complex individual that I can’t see one ever being made. But, as an impressionist portrait of a specific period in his life, it’s successful. Don’t go into it looking for complete verisimilitude or whip-crack dialog and you should like it just fine.

CNET’s Casey Newton, who was allowed to review this movie, didn’t like it:

My primary disappointment was in how shallow the film felt, given the extensive historical record. In the early days Jobs’ co-workers had to wrestle with a man who smelled bad, who cried often, who yelled constantly, who missed deadlines, who overspent his budget by millions. He did it in service of products we love and use daily, and yet his obsessions took a toll on those around him. It also inspired others to do the best work of their lives, pushing themselves further than they ever imagined they can go. There is great drama to be found in all that, but it is not to be found in the saccharine “jOBS.”

USA Today relayed some weirdness before the shooting:

Kutcher says that he started a fruit-only diet to prepare to play the Apple co-founder for the biopic Jobs, which premiered Friday night at the Sundance Film Festival.

The diet, which the film claims Jobs adhered to, ended up sending Kutcher to the hospital with pancreas problems.

“First of all, the fruitarian diet can lead to like severe issues,” Kutcher said after the film’s screening. “I went to the hospital like two days before we started shooting the movie. I was like doubled over in pain.

“My pancreas levels were completely out of whack,” Kutcher added. “It was really terrifying … considering everything.[Jobs died as the result of Pancreatic Cancer]“

More review snippets and more Kutcher talking jOBS follow:

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Apple CEO Tim Cook ordered to give deposition in anti-poaching lawsuit

Jordan Kahn

Tim-Cook-apologyApple CEO Tim Cook has been ordered by U.S. District Judge Lucy Koh in San Jose to give a deposition related to an ongoing private lawsuit that claims Apple, Google, and others entered “no-poach” agreements, as reported by Bloomberg. Cook isn’t the only executive named in yesterday’s order. Google Chairman Eric Schmidt will also be deposed on Feb. 20, as well as Intel Chief Executive Officer Paul Otellini later this month.

Koh told lawyers yesterday that Apple founder Steve Jobs was copied on e-mails at issue in the case, and that she found it “hard to believe” that Cook, as Apple’s chief operating officer at the time in question, wouldn’t have been consulted about such agreements.

The judge said she was disappointed that senior executives at the companies involved hadn’t been deposed before yesterday’s hearing over whether she should certify the case as a group lawsuit. The class would include different categories of employees whose incomes, their lawyers argue, were artificially reduced because of the collusion. Koh didn’t rule on class certification. Read more

‘Steve Jobs’ iPhone patent used against Samsung/Motorola invalidated by US patent office, could affect lawsuits

Jordan Kahn

Image (1) January-2007-iPhone-introduction-Steve-Jobs-shows-pinch-zoom-with-his-fingers.jpg for post 61070

In October, as pointed out in Samsung filings with U.S. District Lucy Koh, we told you that the U.S. Patent and Trademark Office issued a non-final decision that declared 20 claims related to Apple’s rubber-banding patent invalid. While Samsung and Apple were back in court yesterday regarding post-trial motions, today FossPatents reported (via MacRumors) the USPTO has issued another non-final ruling declaring yet another Apple multitouch patent invalid.

This time it’s a touchscreen patent, commonly called “the Steve Jobs patent,” that courts previously deemed valid in cases against Samsung and Motorola in the past:

This week, the USPTO issued a first Office action rejecting all 20 claims of U.S. Patent No. 7,479,949 on a “touch screen device, method, and graphical user interface for determining commands by applying heuristics”, which has been referred to by many people, including Apple’s own lawyers, as “the Steve Jobs patent”.

The touchscreen heuristics ’949 patent has also been asserted against Motorola. Judge Posner declared large parts of the patent invalid and identified only some minor potential infringement on Motorola’s part that he decided would not warrant injunctive relief even if Apple prevailed on whatever little was left of its related claims. Read more

Apple CEO Tim Cook’s full NBC Rock Center interview [Video]

Jordan Kahn

NBC just posted official clips from its exclusive interview with Apple CEO Tim Cook earlier today. The interview aired at 10 p.m. ET tonight, and now the full video of the interview has already made its way to YouTube. In the interview, Cook talked about product design, Apple’s plans to bring production of some Macs back to the United States in 2013, his thoughts on Apple, being CEO post-Steve Jobs, and his “intense interest” in TV. We’ll update this post when the official high quality versions hit the web. Part 2 of the interview is continued below:
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Apple updates Spaceship campus plans with Cupertino including new mid-2016 completion date

Jake Smith

Following this morning’s report that Apple’s grand spaceship campus introduced by Steve Jobs in 2011 won’t open until mid-2016, Apple has sent its revised plans to the city of Cupertino this afternoon. The 176-acre campus was originally slated to complete in 2015 after the company was set to start work this year; however, the City of Cupertino still needs to complete an environmental review. Apple notified Cupertino of the time-frame change in the updated project proposal and added, “This schedule may be modified to meet Apple’s business needs.”

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