Foundation walls start to take shape around Campus 2 project as Apple permanently closes Pruneridge Ave.

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The first walls around Apple’s Campus 2 have begun to take shape, as noted by KCBS reporter Ron Cervi, in a tweet today. Previously, more photos from KCBS showed the site’s considerable excavation under way, and earlier photos from March detailed the demolition work of the former HP campus on the site, which was almost complete at that time.

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Opinion: Has Apple finally promoted iCloud from a hobby to a serious service?

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I wrote a piece last month arguing that it was time for Apple to up its iCloud game, showing that the company is serious about cloud storage by focusing more on fast, reliable syncing, and by matching the functionality, storage capacities, and pricing of Google Drive.

In the WWDC keynote, Apple did exactly that. MobileMe may not, in Steve Jobs’ words, have been Apple’s finest hour, but it did at least include iDisk – an online drive we could access directly to store anything we liked – not just documents created in Apple’s own apps. It’s been a long time coming, but iDisk is finally back in the form of iCloud Drive.

The new iCloud pricing, too, looks set to be exactly what I asked for – comparable to Google Drive…  Read more

Cue praises Beats curated playlists and headphones; Iovine disses Apple’s EarPods

Eddy Cue, Jimmy Iovine, Apple, Beats Music, Code Conference(Image via Re/code)

It’s typical in any acquisition for both parties to sing the praises of their new partner, and Eddy Cue was certainly playing his part at Re/code’s Code Conference, saying that Beats’ curated playlists were a key strength and would help music grow again. As Mark Gurman reported in his live blog coverage at Code Conference:

Cue said Apple bought Beats because “music is dying. It hasn’t been growing.” He said combining the two companies will help it grow again [...]

Cue said what makes Beats good is that it provides users with curated playlists.

He said: “When you bring what Beats has got and what we’ve got it’s not two plus two is four. It’s something much more than that” …

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Judge allows lawsuit by former Apple employee claiming Steve Jobs promised job security

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We’ve written about former Apple employee Wayne Goodrich before. Back in 2012 he launched a lawsuit against Apple claiming that co-founder Steve Jobs told him in 2005 he’d be guaranteed a job for life at the company. That was after being fired by Apple a year after Jobs’ death despite his guarantee of job security. Now, Goodrich, who was an executive producer of public presentations and with Apple for almost 20 years, has been given the go ahead for the lawsuit by a judge in Santa Clara (via BizJournals): Read more

Apple in talks with Samsung to settle all future patent disputes out of court

A man is silhouetted against a video screen with Apple and Samsung logos as he poses with a Samsung Galaxy S4 in this photo illustration taken in the central Bosnian town of Zenica

Korea Times (via Fortune) is reporting that Apple and Samsung are in talks designed to settle all future patent disputes out of court. FOSS Patents’ Florian Mueller believes that a settlement will be reached “very soon.”

“Things should come to an end during the summer. Apple doesn’t have an endgame strategy. Its agreement with Google shows that its management is looking for a face-saving exit strategy from Steve Jobs’ thermonuclear ambitions,” Mueller said …

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13th anniversary of first Apple Store: risky gamble to most profitable retail space in the world

Today marks the 13th anniversary of Apple’s retail stores, the first ever store having opened at 10am on 19th May 2001 at Tysons Corner Center in McLean, Virginia. The video above shows Steve Jobs giving a preview of the store six days before it opened, and below the fold you can see an animated GIF of the growth of the U.S. stores since then.

Amazing as it seems today, the move was considered at the time to be a risky gamble, with critics arguing that they couldn’t possibly make money. Businessweek ran a story entitled Sorry Steve, Here’s Why Apple Stores Won’t Work and TheStreet.com agreed in a piece headlined Apple’s Scraping the Bottom of the Barrel …  Read more