Steve Jobs October 8
Speaking at the Vanity Fair New Establishment Summit in San Francisco, Jimmy Iovine said that “Apple has taught me not to give out numbers [but] I wouldn’t be here if it weren’t doing well.”
Iovine said that while a free ad-supported tier could allow the company to rapidly acquire subscribers, a tactic popularised by Spotify, that wasn’t a route Apple wanted to take … expand full story
Steve Jobs October 7
As expected, Apple’s Chief Design Officer Jony Ive today took the stage at Vanity Fair’s New Establishment Summit at the Yerba Buena Center for the Arts in San Francisco. Ive shared the stage with famed director, writer, and producer J.J. Abrams. During his time on stage, the Apple executive spent a decent amount of time discussing the life of the late Steve Jobs, who passed away four years ago this week.
Despite the film being based on Walter Isaacson’s authorized Steve Jobs biography, the upcoming Aaron Sorkin-written biopic telling the story of the late Apple co-founder isn’t being totally welcomed by Tim Cook and company. As we’ve seen play out over the last few weeks, the Apple CEO called recent movies including Sorkin’s that depict Jobs in a not entirely positive light as “opportunistic”. A counter punch then apology from Sorkin followed.
The film’s director Danny Boyle isn’t softening his words, however, calling Apple a company with “tremendous, terrifying power” in a new interview with The Hollywood Reporter promoting the film. Boyle believes artists should keep corporations like Apple in check, so to speak: expand full story
It’s extraordinary entertainment, [but] was really taking one aspect of Steve Jobs’s personality.
Part of his personality was he was a passionate perfectionist, but there were so many other parts […] The young Steve Jobs that I knew had a great sense of humor. He was on many occasions, when we were together, very warm. He cared a lot about the people he worked with and he was a good person. So, I think those aren’t the aspects that are focused on in this movie …
Steve Jobs October 6
ABC published some out-takes from a video Apple provided it showing Steve Jobs in the run up to the iPhone launch and at other times later in his tenure at Apple that depict his lighter, more humanistic side. Apple has previously worked with ABC, providing Tim Cook airtime to discuss both Apple and Steve Jobs a year ago.