Steve Jobs ▪ October 2

AAPL: 110.38

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Andy Hertzfeld (R) with the actor who plays him, Michael Stuhlbarg (L)

Andy Hertzfeld, one of the key designers of the original Macintosh system software, has told Re/code that the Sorkins/Boyle movie Steve Jobs “deviates from reality everywhere” but “exposes deeper truths” about the man.

It deviates from reality everywhere — almost nothing in it is like it really happened — but ultimately that doesn’t matter that much. The purpose of the film is to entertain, inspire and move the audience, not to portray reality. It is cavalier about the facts but aspires to explore and expose the deeper truths behind Steve’s unusual personality and behavior, and it often but not always succeeds at that.

Hertzfeld said that Sorkin had convinced him that an impressionistic approach was valid …  expand full story

Steve Jobs ▪ October 1

AAPL: 109.58

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Aaron Sorkin, screenwriter of Steve Jobs, told Wired that he had no idea how he was going to turn the huge biography into a movie, and when he finally did come up with an idea for it, he didn’t think the studio would agree.

I didn’t know that much about Steve Jobs, and the idea of doing a biopic was daunting. I work very slowly, and the first couple of months are spent just pacing around, climbing the walls […]

[Finally,] I got this idea, and I wrote an email to Scott saying, “If I had no one to answer to, I would write this entire movie in three real-time scenes, and each one would take place backstage before a particular product launch” […]

Really, I was emailing Scott to get help: Take this thing that I really want to do and tell me what I’m allowed to do, because no studio is going to let me do this. Two or three minutes later, I got an email from Amy Pascal—Scott had forwarded my email to her—and she said, “I think this is a great idea.” I couldn’t believe it. They were going to let me do this thing. 

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In an interview with London’s Evening Standard, Apple SVP Eddy Cue said that Apple is relaxed about how many Apple Music subscribers are immediately willing to pay for the service once their free trial ends.

Ultimately, you never know until it happens. But we’re pleased with the number of people who have tried. Everybody gets fixated on the short term but we’re in this for the long haul.

Though published today, the interview took place before the trial ended for early adopters, so doesn’t give any hint as to conversion rates … expand full story

Steve Jobs ▪ September 26

AAPL: 114.71

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Steve Jobs ▪ September 17

AAPL: 113.92

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Universal today has shared the second official trailer for its upcoming Steve Jobs film. The movie debuted last week at the Telluride Film Festival and received almost universal positive reviews. Universal’s film stars Michael Fassbender as Jobs and is directed by Danny Boyle, previously behind hits such as Slumdog Millionaire

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Steve Jobs ▪ September 9

AAPL: 110.15

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After Steve Wozniak gave a thumbs-up to the upcoming Sorkin/Boyle biopic simply entitled Steve Jobs, the Apple co-founder expanded on his comments in a lengthy interview with the BBC’s tech editor Leo Kelion.

Wozniak said that while the film didn’t always portray events in the way they really happened, it did capture the essence of its subject.

But when you see it portrayed dramatically, not the way it really happened but in a way that is emotionally graphic, it really conveys what Steve Jobs was really like inside… and what it was like to be around him.

Wozniak doesn’t, however, pull any punches when talking about Jobs’ personality …  expand full story

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