Apple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.
Streaming Music ▪ August 24
Streaming Music ▪ August 12
The rollout, which starts Wednesday, includes 460 stations owned and operated by stakeholder Atlanta-based Cumulus Media Inc [including] long-running stations such as Cumulus’ KLOS-FM (95.5) in Los Angeles and KFOG-FM (104.5) in San Francisco, along with talk radio and sports outlets …
Streaming Music ▪ August 4
Taylor Swift is being featured on the cover of the September issue of Vanity Fair (view the full cover below the fold), and at the center of the interview within the high profile magazine is the pop star’s telling of her recent episode with Apple. Plans to not compensate artists during Apple Music’s three-month free trial period prompted Swift to publish an open letter explaining why her latest album 1989 wouldn’t be available on their new music streaming service. Apple quickly moved to change that policy and Swift’s album was notably highly promoted on Apple Music at launch. In the interview with Vanity Fair, Taylor Swift detailed her exchange with Apple while comparing it to a similar experience with Spotify that had a different outcome… expand full story
Streaming Music ▪ July 27
After a pilot of its new “Sponsored Listening” advertisements last year, streaming music service Pandora Radio announced today that it’s rolling out the feature to all advertisers and listeners in its mobile apps. The feature rewards users with an hour of ad-free, uninterrupted listening as long as they first interact with an ad for at least 15 seconds. expand full story
Streaming Music ▪ July 11
The US antitrust regulators are reportedly looking into Apple’s subscription service rules for the App Store are anticompetitive and illegal under US law, according to Reuters. The main issue of contention is that the standard streaming music price of $9.99 per month is not attainable for Apple Music competitors as App Store rules enforce a 30% cut of all revenues made from within apps.
This means that streaming companies either have to take on significant profit cuts to stay at the $9.99 mark or charge more in the App Store to account for the 30% margin. The argument is that consumers will not want to pay $12.99 (approximately $9.99 with a 30% increase) per month for a streaming music service when they can readily buy Apple Music for $9.99.
Streaming Music ▪ July 9