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Apple Books

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Apple Books was originally introduced as iBooks in 2010 alongside the original iPad. It came to the iPhone and iPod touch with the release of iOS 4. It came to macOS with the release of OS X Mavericks in fall 2013. iBooks was rebranded as Apple Books with the release of iOS 12 and macOS Mojave.

Apple Books is an all-in-one ebook reader, bookstore, and audiobook player. It primarily uses ePub (with DRM) as the format, but users can also add their own PDF files and sync them over iCloud.

The primary competition for the Apple Books is the Kindle app and the Kindle store. The Kindle ecosystem also has the advantage if having a dedicated e-book reading devices as well.

The bookstore was the subject of an antitrust trial in 2013. The long-standing pricing model for both paper and electronic books was the so-called wholesale model. Publishers sold in bulk to the retailers, and the retailers decided how much to charge. Because retailers were competing with each other, that kept prices down, with Amazon leading the away on ebook pricing with $9.99 bestseller deals.

What Apple – and specifically Steve Jobs – pushed for was a switch to what’s known as an agency pricing model, where publishers decided the price of their books, and retailers took a percentage cut. This maximized profits for publishers and retailers alike, but reduced price competition as the same book would cost the same wherever you bought it. Key to the success of the initiative was to persuade major publishers to tell Amazon that it would likewise need to switch to the agency model if if wished to continue buying from them, and for those publishers not to sell to anyone else at a lower price. It’s alleged that Jobs wrote to five major publishers – HarperCollins, Penguin, Simon & Schuster, and Macmillan – and invited them to switch to the new model.

The U.S. Justice department closed the case against Apple Books in 2015. The ironic thing is that Amazon’s marketshare for ebooks is around 83% in the US, so they are the dominant company by far.

James Comey’s new book, available for pre-order on iPhone & iPad, says Apple fails to see the darkness

A Higher Loyalty, the memoir/exposé written by former FBI director James Comey, is now available for pre-order on iPhone and iPad, ahead of its official publication date tomorrow.

In the book –subtitled Truth, lies and leadership – Comey likens President Trump to a ‘mob boss’ who is ‘untethered to the truth’ and morally unfit to be president. But he also doesn’t hold back about Apple’s decision not to help the FBI in the San Bernardino shooting, describing it as ‘appalling’ …


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Feature Request: After buying a ‘Netflix for magazines,’ it’s time for Apple to do the same for ebooks

As Apple seeks to boost its recurring income from services, it recently purchased Texture – one of a number of services described as ‘Netflix for magazines.’ Ten dollars a month gives subscribers access to more than 200 different magazines.

That’s nice, but what I really like to see from Apple is ‘Netflix for books’ – perhaps more accurately described as ‘Kindle Unlimited for iBooks.’

If Apple were able to bring to that the kind of discovery smarts it has achieved with Apple Music, it would be a killer product …


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Apple reportedly revamping iBooks app with iOS 11 App Store inspired design

According to a new report from Bloomberg, Apple will revamp the iBooks app later this year with a major redesign, with a new ‘Reading Now’ tab, a separate section for audiobooks and a store interface that draws from the same design language as the iOS 11 App Store.

The report follows the launch of iOS 11.3 beta, which includes a renaming of the iBooks app to simply ‘Books’. In the current beta, there are no meaningful UI changes to the Books app.


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eBook sales down 18.7% in the US, 17% in the UK, as paper book sales climb [Poll]

US eBook sales fell by 18.7% in the first nine months of 2016, while UK sales dropped 17% across the year, reports CNN. There appears to have been a resurgence in reading physical books, where sales grew during the same period.

In the UK, sales of physical books and journals went up by 7% over the same period, while children’s books surged 16%. The same trend is on display in the U.S., where […] paperback sales were up 7.5% over the same period, and hardback sales increased 4.1%.

The popularity of print format books is not necessarily very literary in nature, however …


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Feature Request: Apple should bring these features from iBooks to every Now Playing screen on iOS

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This week I bought and played through my first audiobook in iBooks (Shoe Dog) after realizing I have a habit of buying a lot of books then rarely making time to actually read them. I finished the 13 hour 22 minute book over the weekend and really enjoyed the experience (and the book). I listen to a lot of podcasts, so playing audio in the background while running errands is something I know I enjoy.

iBooks on the iPhone is a solid audiobook player. It works with Apple CarPlay, 3D Touch from the Home screen, and to my surprise has arguably the best Now Playing screen of any Apple app. Apple currently has three different versions of its audio Now Playing screen between its Music, Podcasts, and iBooks apps, the audiobooks version has features that every Now Playing screen should adopt.


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EU antitrust regulators stand down as Apple ends exclusive audiobook deal with Audible

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When the long-running antitrust case against Apple over ebook price-fixing was finally settled last year, one chapter ended and a new one began – this time in Europe. German regulators objected to Apple agreeing an exclusive deal with Amazon-owned Audible for the supply of audiobooks, stating that this reduced competition and thus harmed consumers …


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‘A Game of Thrones: Enhanced Edition’ hits iBooks today, promises ‘a world of additional content’

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On the 20th anniversary of the first publication of A Game of Thrones, George RR Martin told the Guardian that a special edition of the book due to be released today on iTunes represents ‘an amazing next step in the world of books.’

A Game of Thrones: Enhanced Edition [offers] ‘a world of additional content,’ said its publisher HarperCollins, ranging from interactive character maps to detailed annotations, character journeys and timelines, family trees [and] audio clips.

The book, which is exclusive to iBooks, includes an extract from The Winds of Winter. Martin said that he was excited by the opportunity to offer readers access to a whole range of secondary material …


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iBooks launches official Instagram account, new Harry Potter ‘book’ now available in iBookstore

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Apple continues to experiment in the social media space to promote its businesses and products. In this vein, iBooks has launched its own official Instagram account this weekend. Apple is using the photo-centric social network to share book artwork, quotes, min-reviews and more. Interestingly, none of the posts so far feature call-to-action links where users can directly purchase the promoted novels from iBooks itself.

It appears to be using a more subtle marketing approach, raising awareness of books which users can then lookup and buy from the iBookstore if they choose.


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Report: Apple’s iBooks and iTunes Movies in China shut down by government agency

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Last week, users in China mysteriously saw the iTunes Movies Store and iBooks Store shut down. At the time, it was unclear why the services went down, but now, The New York Times reports that the two stores were ordered to shut down by the Chinese State Administration of Press, Publication, Film, and Television.


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Opinion: Why the final e-book ruling was right in theory but wrong in practice

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Well, the e-book case that began in 2012 when the US government accused Apple of price-fixing finally ended yesterday  when the Supreme Court declined to hear Apple’s appeal. That left the original ruling intact, meaning that Apple is officially guilty of anti-competitive behavior and will have to fork out $450M in compensation.

There’s no doubt in my mind that the correct result was reached in law. Apple did deliberately set out to fix prices, it did strike secret deals, and it did intend to manipulate the e-book market. Emails from Steve Jobs confirmed the government’s claim that Apple struck the deals in the belief that consumers would end up paying more for e-books.

Throw in with Apple and see if we can all make a go of this to create a real mainstream ebooks market at $12.99 and $14.99. [Up from the typical $9.99 at the time.]

So far, so good. If you’d brought that evidence to me at the time Apple did the deals, I’d have agreed with the government that the company’s behavior was both illegal and morally wrong. But I’d argue that by the time the case was finally brought to court, it was already abundantly clear that it was not in the public interest to pursue it …


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Supreme Court won’t hear appeal on Apple’s $450 million e-book price-fixing case

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Apple will be on the hook for $450 million after losing its appeal in the e-book price-fixing case, Bloomberg reports. The United States Supreme Court released the decision after Apple appealed the prior ruling. The high-profile case dates back to a 2012 lawsuit from the United States, which Apple appealed all the way to the Supreme Court, but the justices declined to hear the case which leaves the prior ruling intact.


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Apple releases fourth OS X 10.11.4 beta with Live Photos in Messages, secure Notes, more

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OS X 10.11.4 El Capitan Live Photos

Apple has released the fourth OS X 10.11.4 preview for registered developers to test ahead of its expected release next month. The software update to the Mac will likely be released around next month’s March 15th event and is expected to coincide with a new version of iTunes. For Mac users, the latest version of OS X El Capitan adds enhancements like being able to view and share Live Photos originally taken on the iPhone 6s or 6s Plus as well as the ability to lock notes behind a secure password. We’re check out the latest beta and update with any changes.


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How-to: Make built-in iOS apps vanish, and force app updates on iOS 9

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One of the minor irritants for those of us who have slight OCD tendencies is that there’s no way you can remove built-in iPhone apps – the best you can do is tuck them away inside a folder, which in my case is called unused.

But YouTube user Jose Rodriguez has found a couple of ways to actually render them invisible – at least for now. The main method, shown in the video below, works for iOS 9 to 9.2. Essentially you drag the app toward the right edge of a folder, then let it go. You then repeat this, but the second time keep touching it while you press the home button – the app then disappears …


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Chapter finally closing in Apple’s ebook antitrust case as U.S. Justice Dept says court monitoring can end

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The U.S. Justice Department has said that is now satisfied with Apple’s measures to guard against any repetition of the type of anti-competitive behaviour ruled illegal in the long-running ebooks trialBloomberg reports that the department has recommended that the court-appointed monitor is no longer necessary.

In a letter to the Manhattan federal judge who found in 2013 that Apple illegally conspired with publishers to set e-book prices, the U.S. said Apple has “now implemented meaningful antitrust policies, procedures, and training programs that were obviously lacking at the time Apple participated in and facilitated the horizontal price-fixing conspiracy found by this court.”

The letter did, however, note that Apple “never embraced a cooperative working relationship with the monitor” … 
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All seven Harry Potter books now available to buy in iBooks, featuring exclusive interactive animations and author notes

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A notable omission from the iBooks library has been Harry Potter, the most successful literary book series. JK Rowling, the author of Harry Potter, has kept eBook rights exclusive to her own website until today. This morning, Apple announced that all seven of the books are finally available to buy in the iBooks app to be read on iPhone, iPad and Mac.

The books include more than just the text of the story. The ‘enhanced editions’ feature brand new interactive elements, animations, ‘elaborate’ artwork, notes from the author and exclusive covers.


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Apple Music, iTunes Movies, and iBooks now available in China

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Apple today announced via a press release that its Apple Music, iTunes Movies, and iBooks services are now available to customers in China. The company says that Apple Music is launching in China with “millions” of songs, including local artists like Eason Chan, Li Ronghao, JJ Lin and G.E.M, as well as international stars like Ed Sheeran and Taylor Swift.


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Apple’s never-ending court cases continue with extra win against Samsung and final ebook appeal

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Apple has scored a belated additional victory against Samsung in its endless patent trial battle with the smartphone rival. Apple had originally asked the court for two remedies: financial compensation, and an injunction forbidding Samsung from continuing to sell devices which infringed its patents. The court said yes to the first, no to the second.

As the WSJ reports, a federal appeals court judge has ruled that the court should have also granted the injunction.

“Samsung’s infringement harmed Apple by causing lost market share and lost downstream sales and by forcing Apple to compete against its own patented invention,” the U.S. Court of Appeals for the Federal Circuit said[…]

The appeals court [ruled that] a California trial court that previously denied Apple’s request “abused its discretion when it did not enjoin Samsung’s infringement” … 


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The App Store, iTunes, iBooks, and more are down once again (update: fixed)

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Update (6:45ET): Apple says the problem is resolved.

It’s been less than a month since the last iTunes Store outage, but Apple’s various digital storefronts are once again down for many users. According to Apple’s status page, the App Store, iTunes, iBooks, the Mac App Store, and the Volume Purchase Program have all suffered from unplanned downtime for about an hour and a half now.

The problems aren’t affecting all users, as no one here at 9to5Mac has noticed any disruption, but Apple says “some users” will see interruptions. No other services are impacted.

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Opinion: Is iBooks really gaining ground on Kindle, or do iBooks sales lag behind users?

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I love the Apple ecosystem. It’s not perfect, and the gap between it and the Google alternative isn’t as great as it used to be, but to my mind it’s still by far the best solution for anyone looking to have all their data and content available across both desktop and mobile devices.

But there’s one notable gap in my own use of the Apple system: books. Despite the fact that my iPad is my primary ebook reader, I still use the Kindle app and buy my books from Amazon rather than Apple … 
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