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Apple Retail

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Apple operates more than 500 retail stores across the globe.

Apple operates more than 500 retail stores in 22 countries. Under the direction of Deirdre O’Brien, Apple Stores are staffed by more than 70,000 team members and 3,000 Creative Pros. Here’s everything you need to know about Apple Retail including COVID-19 status, new store openings, and the latest news.

COVID-19: Changes to the Apple Store experience

Wondering about the status of your local Apple Store? Check out our COVID-19 Reopening Tracker, which includes a full map of open stores, health and safety procedures, and all the information you need to know before your visit.

Apple Stores: What makes them unique?

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions were offered to the community each quarter prior to the pandemic. New stores are designed with a Video Wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Hours and locations: Where can I find details about my local Apple Store?

Apple’s website has a great tool for finding nearby locations and store hours; just type in your address or zip code to get started. You can learn more about the design and details of Apple Stores at The Apple Store Glossary.

Apple Store appointments: How can get I help?

If you’re having a problem with your device or want to shop with a knowledgeable Specialist, take the time to make an appointment before your Apple Store visit. If you need to make a Genius Bar appointment or contact Apple Support, visit Apple’s website. To schedule a shopping session, visit this link or open the Apple Store app.

The latest store openings and upgrades

Share your experience

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos.

Apple Store suppliers describe being ‘squeezed’ by more stringent payment terms, consignment model

A new report from The Telegraph this weekend claims that Apple Store suppliers have been “forced” by the company to accept more stringent terms to sell their products in Apple Stores and on the Apple Online Store. Suppliers cited in the report describe being “squeezed” by Apple through these new terms.

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Apple Pickup, Express storefronts, and the point of no return

In 2011, Apple reversed the direction of scrolling with Mac OS X Lion. It was a point of no return. iOS popularity was accelerating, and the Mac had to adapt. Apple included a scroll direction toggle to smooth the transition. Some people loved the change and longtime Mac users expressed frustration, but one thing was immediately clear: computers had evolved, and there was no going back.

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Unified shopping information could make Apple Store visits less confusing

In the 11 months since Apple began taking precautions against COVID-19, the world has come to recognize Apple Stores as the gold standard of retail health and safety. Most customers understand Apple’s safeguards and trust they’ll find a careful environment when they visit a store. One small change could help additional customers and Apple’s own teams have more successful experiences.

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