Apple Retail

From December 13–24, you can discover art and design around the world with The 12 Days of Apple Stores. It’s easy to join in the fun and add a festive widget to your Home Screen.

Apple SoHo in New York City recently unveiled an all-new Forum and Video Wall with a striking design that respects the heritage of the original flagship store. The space breathes new life into the store’s former Theater area and will someday host artists and Creative Pros during Today at Apple sessions.

Deirdre O’Brien, Apple’s senior vice president of Retail + People, spoke today at Fortune Brainstorm Tech, a virtual conference featuring leaders in the technology and media industries. During the interview, O’Brien reflected on the unprecedented challenges Apple’s teams continue to navigate during the pandemic.

Apple Stores are continuing to adapt to a holiday shopping season in the midst of a pandemic with ever-evolving pickup formats and service models. Following the Black Friday and Cyber Monday shopping weekend, nearly half of all Apple Stores in the US have added Express storefronts.

Apple is preparing to open its second retail store in South Korea. Located in Seoul’s main finance district, Apple Yeouido will make direct sales and support accessible to a whole new community.

Quarantine life leaves little room for the moments of serendipity that lead to discovery. Online Today at Apple sessions offer a low barrier to entry and a high potential for creative growth. The virtual experiences might just be Apple’s best gift for educators this holiday session.

Today at Apple is offering virtual creative experiences and festive projects you can share with friends and family from home. From November 19 to December 31, join the “Make Your Holiday” program to create something new.

If you’ve recently made some Apple purchases and are eagerly awaiting their arrival, the status shown on the Apple Store app or Apple’s website might be a bit confusing or even alarming in some cases. Notably, if UPS or FedEx is having trouble with your delivery, Apple is also sending out address confirmation emails.

Visiting an Apple Store looks a little bit different right now. Apple is offering new services and additional safety measures to make holiday shopping a better experience. Here’s what you should know before you visit your local store.

Apple Lenox Square in Atlanta, Georgia is moving to a massive multistory space on November 20 at 11:00 a.m. The all-new store will welcome customers with Apple’s fall lineup of new iPhones just as the holiday shopping season kicks off.

von Holzhausen, a company from Vicki von Holzhausen (the wife of Franz, Tesla’s Chief Design executive) is reimagining leather goods by making them 100% vegan and sustainable without giving up the look and feel of premium leather. Now von Holzhausen has debuted its sharp MacBook and Apple Watch accessories at the Apple Store.

Apple is offering fast and free delivery with setup on some of its latest products including iPhone 12. The personalized service is available in select cities when you buy directly on Apple.com or through the Apple Store app. Delivery with Setup is a partnership with Enjoy, the mobile retail store startup founded by former Apple SVP Ron Johnson.

Shortly after unveiling its HomeKit-enabled Shapes Triangles and Mini Triangles in October, Nanoleaf has debuted its new Essentials Smart Color Changing LED Bulb and LED Lightstrip. The new products will launch exclusively at Apple, don’t require a hub, and have compelling features like HomeKit and Thread support.

Apple has launched its 2020 holiday gift guide in the US and some other countries just after its November Apple Silicon Mac event today. The launch comes a bit earlier than in past years and features Apple’s latest releases like the iPhone 12 lineup, Apple Watch Series 6 and SE, AirPods, the new Apple Silicon MacBooks, accessories, and more. Apple has also shared this season’s extended holiday return period.

MagSafe accessories make it easier than ever to personalize your iPhone 12 or iPhone 12 Pro with a unique style. A new interactive tool gives you the opportunity to mix and match colors, cases, wallets, and sleeves before you buy.

New lockdown measures in Italy have forced Apple to close several of its retail stores throughout the country just ahead of the iPhone 12 mini and iPhone 12 Pro Max launch. The temporary closures go into effect on November 6.

Apple will offer Storefront service at its retail stores in England starting this Friday. The temporary pickup format will allow Apple to remain open and continue serving customers in a limited capacity during the launch of the iPhone 12 mini and iPhone 12 Pro Max, even as England enters a new national lockdown.

Apple is temporarily closing many of its 20 retail stores in France as the country prepares to re-enter a national lockdown. Temporary closures will take effect starting October 30.

MagSafe on iPhone 12 makes possible magnetic wireless charging and new categories of innovative accessories. To showcase the technology, Apple has created interactive displays for Apple Stores around the world. 

The iPhone 12 and iPhone 12 Pro are now available, and Apple is celebrating the launch with custom eye-popping displays. The larger-than-life installations are now in the front windows of a select number of Apple Stores worldwide, including fewer than a dozen locations in the US.

The totally reimagined Apple Valley Fair opened today in Santa Clara, California, coinciding with the launch of the iPhone 12 and iPhone 12 Pro. Nestled in the heart of Silicon Valley, the new store joins Apple’s brightest retail design ideas and latest products to create a space uniquely suited for Apple’s own backyard.