Apple Retail

Apple is promoting the importance of coding and app development in its retail stores around the world with a collection of free Today at Apple sessions held from December 1-15. The lineup will include exclusive labs with designers and developers at flagship stores, and a new Coding Lab for Kids based on the Apple TV+ Original Helpsters.

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Since opening in 2006, Apple Fifth Avenue in New York City has held the title of world’s only 24-hour Apple Store. When the cube returned this past September after years of renovations, the new store earned another distinction: the world’s only 24-hour Forum for Today at Apple creative sessions. Apple says the store is “Always Open to Open Minds.” With a bright new space and a renewed focus on connecting people, it’s time for Apple to tap the energy of the city that never sleeps and keep creativity flowing all day and all night.

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Apple’s isn’t ready to premiere its first retail store in Downtown Los Angeles just yet, but the stage is set. Broadway’s Tower Theatre is undergoing the largest transformation in its 92-year history. Apple’s restoration of the building will save an important part of Los Angeles culture and draw new energy to downtown’s core. Here’s a look at what’s been done so far.

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One of Today at Apple‘s most significant cultural contributions this year was Made in LDN, a special extension of the free creative sessions already offered at Apple Stores around the world. To celebrate the achievements of young Londoners who took part in sessions this summer, Apple will host a Made in LDN Showcase from November 8-10.

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Apple’s collaboration with major cultural centers around the world continues this fall in Spain through a partnership with CaixaForum Madrid. The museum will host Today at Apple sessions teaching creative skills amplified by the center’s architecture and exhibitions.

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Apple is celebrating the arrival of AirPods Pro across the world with lively banners and special new displays at a select number of its retail stores. The custom decals and fixtures are timed to coincide with availability of the headphones in-store and online beginning October 30.

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Peanuts fans will soon be able to shape the stories of their favorite characters. Apple is adding a new Design Lab to its series of Today at Apple sessions inspired by the upcoming Apple TV+ exclusive Snoopy in Space.

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Apple Michigan Avenue is offering a new perspective on the built world with a series of Today at Apple sessions celebrating the Chicago Architecture Biennial. Local photographers, architects, urban planners and Apple’s Creatives at the flagship store will host Walks and Labs from November 3-24.

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Apple Amsterdam reopened today with a world-class renovation that infuses Apple’s latest retail thinking into the historic store. Upgrades to the space began in March and completed in phases while portions of the store area remained open to customers.

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Apple’s campus stores were refreshed this week with a new lineup of exclusive T-shirt designs that are sure to delight visitors well-versed in Apple history. The seasonal collection is available now for a limited time, and shirts cost $40 each.

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Apple’s grandest store in the Netherlands is returning with a renewed purpose on October 24 after months of extensive upgrades and restoration. The redesigned Apple Amsterdam will feature a Forum and video wall for Today at Apple, and a special creative collaboration to celebrate.

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Apple’s only retail store in Maine reopened today in a significantly larger and more modern space at The Maine Mall. South Portland customers lined up this morning to explore the location’s first redesign since opening more than 11 years ago.

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Apple’s easternmost store in the United States is moving to a new and expanded space. On October 12 at 10:00 a.m., South Portland, Maine’s Apple Maine Mall will relocate to the former Abercrombie & Fitch location near the mall’s center.

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With all of its latest OS updates shipped, Apple Arcade is now available on iPhone, iPad, iPod touch, Apple TV, and Mac and a new feature for the company’s hardware is support for Xbox and PS4 wireless controllers. Now Apple is selling the Xbox Wireless Controller on its online store with in-store availability starting from October 11.

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The Economic Times reports that Apple has selected a location for the first official Apple Store in India. According to the report, Apple will open a three-floor store in Mumbai’s Maker Maxity mall, located in the Bandra Kurla Complex.

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The first weekend of fall began with a fresh harvest of new and expanded Apple Stores. Projects in Mexico City; Fukuoka, Japan; Skokie, Illinois; Columbia, Maryland; and Shanghai, China completed on September 27 and 28, contributing to a grand total of fifteen significant Apple Store openings and expansions for the month.

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Almost exactly 2 years ago, Apple Vía Santa Fe opened in Mexico City. Apple’s plan for its first store in Mexico was ambitious, with a custom mural to welcome creativity and a private Boardroom to welcome business customers. Now, Apple is ready for something even greater. Apple Antara opened today, bringing Apple’s highest tier of retail design and the best of Today at Apple closer to the heart of Mexico City.

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Japan has been treated to six new and remodeled stores since April 2018 as part of Apple’s significant investment in the country. The latest is Apple Fukuoka, which moved from its original classic location in the Tenjin district to a completely unique new space just 150 meters away. The old store was the last in the world with a vintage feature Apple called The Studio.

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Apple’s second store in Mexico opens September 27 at 5:00 p.m. When customers arrive for its grand opening, they’ll be greeted by a set of towering, floor-to-ceiling sliding glass doors that connect Apple Antara to the cityscape around it.

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On the heels of last Friday’s iPhone 11, 11 Pro, and Apple Watch Series 5 launch, Apple is continuing a rapid retail expansion before the holiday season. Apple Columbia in Columbia, Maryland will reopen in a new, larger space on September 28 at 10:00 a.m.

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